Hug Your Haters PDF Download

Author: Jay Baer
Publisher: Portfolio
ISBN: 1101980672
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Includes a detachable folded poster of "The Hatrix."

Author: Jay Baer
Publisher: Penguin
ISBN: 1101980699
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com­pany websites. Offstage haters don’t care if any­one else finds out, as long as they get answers. ·Onstage haters. These people are often disap­pointed by a substandard interaction via tradi­tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play­books and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate­gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.

Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Author: Jay Baer
Publisher: Penguin
ISBN: 0525537279
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Author: Keith Cameron Smith
Publisher: Ballantine Books
ISBN: 034550240X
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
If you’re ready to take the journey to wealth and personal fulfillment, here’s your ticket. In this life-changing little book, entrepreneur and inspirational speaker Keith Cameron Smith shows you how to think like a millionaire and reap the benefits of a millionaire mindset. The key to moving beyond the middle class and up the economic ladder is mastering ten vital principles, including • Millionaires think long-term. The middle class thinks short-term. Create a clear vision of the life you desire, and focus on it. • Millionaires talk about ideas. The middle class talks about things and other people. Ask some positive “what if” questions every day, and bounce ideas off successful people who will be honest with you. • Millionaires work for profits. The middle class works for wages. Take calculated risks and learn to take advantage of good opportunities. We all want to improve our financial position. In this inspirational and practical guide filled with savvy and sensible advice, Smith upgrades you from coach to first class. So follow these principles, transform your life, and realize your dreams!

Author: Shep Hyken
Publisher: Greenleaf Book Group
ISBN: 1626340099
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
What are you waiting for? Let the amazement begin! The best of the best know that no matter how great the product or service, getting and keeping customers requires delivering an amazing experience, every single time. In Amaze Every Customer Every Time, customer service expert Shep Hyken offers 52 proven tools and ideas for transforming your company into a seriously customer-focused operation--with a serious competitive edge.

Author: Jay Baer
Publisher: John Wiley & Sons
ISBN: 047092327X
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Author: Caprice Crane
Publisher: Feiwel & Friends
ISBN: 1250008476
Category : Young Adult Fiction
Languages : en
Pages : 370

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Book Description
High school was pretty much like this huge party I wasn't actually invited to, but I still had to show up to every day. Hailey Harper has always felt invisible. Now her dad has a new job and the family is moving to Hollywood. Just what Hailey needs: starting a new high school. As she's packing, Hailey finds a journal that belonged to her older sister, Noel, who is away at college. Called "How to be a Hater," it's full of info Hailey can really use. Has Hailey found the Bible of Coolness? Will it help her reinvent herself at her new school? Will her crush notice her? Will she and the other Invisibles dethrone the popular mean girls? After all, they deserve it. Don't they? In Confessions of a Hater, Caprice Crane's funny—and deeply felt—observations about high school, bullies, popularity, friendship, and romance will leave teens thinking . . . and talking.

Author: Lani Sarem
Publisher: Geeknation Press
ISBN: 9781545611456
Category : Young Adult Fiction
Languages : en
Pages : 432

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Book Description
"Zade Holder has always been a free-spirited young woman, from a long dynasty of tarot-card readers, fortunetellers, and practitioners of magick. Growing up in a small town and never quite fitting in, Zade is determined to forge her own path. She leaves her home in Tennessee to break free from her overprotective mother Dela, the local resident spellcaster and fortuneteller. Zade travels to Las Vegas and uses supernatural powers to become part of a premiere magic show led by the infamous magician Charles Spellman. Zade fits right in with his troupe of artists and misfits. After all, when everyone is slightly eccentric, appearing 'normal' is much less important. Behind the scenes of this multimillion-dollar production, Zade finds herself caught in a love triangle with Mac, the show's good-looking but rough-around-the-edges technical director and Jackson, the tall, dark, handsome and charming bandleader. Zade's secrets and the struggle to choose between Mac or Jackson creates reckless tension during the grand finale of the show. Using Chaos magick, which is known for being unpredictable, she tests her abilities as a spellcaster farther than she's ever tried and finds herself at death's door. Her fate is left in the hands of a mortal who does not believe in a world of real magick, a fortuneteller who knew one day Zade would put herself in danger and a dagger with mystical powers"--Amazon.com

Author: Jack Mitchell
Publisher: Hachette Books
ISBN: 1401395465
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
In Hug Your Customers, Jack Mitchell showed business readers how to keep their customers happy--and their profits booming. In Hug Your People, he elaborates on his big secret: hiring, motivating, and keeping your biggest asset--great employees!