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Author: Martina Dirschl Publisher: GRIN Verlag ISBN: 3346135047 Category : Travel Languages : en Pages : 93
Book Description
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Author: Martina Dirschl Publisher: GRIN Verlag ISBN: 3346135047 Category : Travel Languages : en Pages : 93
Book Description
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Author: Janne J. Liburd Publisher: Goodfellow Publishers Ltd ISBN: 1906884889 Category : Business & Economics Languages : en Pages : 258
Book Description
This text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism.
Author: Deepak Chhabra Publisher: Routledge ISBN: 1136997393 Category : Business & Economics Languages : en Pages : 256
Book Description
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
Author: Avery Hampton Publisher: Scientific e-Resources ISBN: 1839474408 Category : Languages : en Pages : 304
Book Description
Tourism industry has grown exponentially in the past few decades and this will lead to the increase in demand for the professionals in the field, making the course of tourism extremely popular among the students globally. Tourism Management is one of the important papers and the present book is being prepared by keeping in view the syllabi of several universities and colleges. The present book incorporates the rudiments of tourism management for the students. It takes a global look at what tourism is all about, with adequate examples wherever necessary, and every effort is made to make the text interesting for the readers. The book is comprehensive in the sense that it treats the different facets of tourism industry. The book will provide an essential reading for anyone interested in tourism, whether a student, a teacher, a professional, or even a common man. It is written in simple and lucid manner so as to be understood.
Author: Xavier Font Publisher: UNEP/Earthprint ISBN: 9280725831 Category : Ecotourism Languages : en Pages : 60
Book Description
This manual aims at providing an overview of the many practices that have been explored by members of the Tour Operators' Initiative and is designed to help the individual in charge for promoting responsible tourism within a company to determine both what needs to be changed and how to facilitate those changes.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522575057 Category : Business & Economics Languages : en Pages : 522
Book Description
Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.
Author: Louis Lebel Publisher: Springer Science & Business Media ISBN: 9048130905 Category : Science Languages : en Pages : 278
Book Description
Sustainable Production Consumption Systems brings together a set of designed case studies intended to provide a more in-depth understanding of challenges and opportunities in bringing knowledge and actions closer together for the sustainable management of specific production and consumption systems. The case study approach enabled researchers to engage directly with some of the actors involved in the production, consumption or regulation of specific goods or services and other stakeholders affected by those processes. Such engagement was particularly worthwhile when it helped mobilize actors to pursue linking knowledge with action in ways that improve the prospects for sustainability.
Author: Stephen L. Wearing Publisher: Channel View Publications ISBN: 1845415604 Category : Business & Economics Languages : en Pages : 209
Book Description
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Author: Susan L. Slocum Publisher: Routledge ISBN: 1351031058 Category : Business & Economics Languages : en Pages : 328
Book Description
The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination. Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook. Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.
Author: Alexandra Coghlan Publisher: Goodfellow Publishers Ltd ISBN: 1915097339 Category : Business & Economics Languages : en Pages : 211
Book Description
Fully revised and updated for a second edition, it provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. Includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 and new material on systems thinking, influencing behaviours and green marketing.
Author: Martina Dirschl
Author: Martina Dirschl
Author: Janne J. Liburd
Author: Deepak Chhabra
Author: Avery Hampton
Author: Xavier Font
Author: Management Association, Information Resources
Author: Louis Lebel
Author: Stephen L. Wearing
Author: Susan L. Slocum
Author: Alexandra Coghlan