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Author: Jane Cunningham Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814312207 Category : Business & Economics Languages : en Pages : 274
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814312207 Category : Business & Economics Languages : en Pages : 274
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham Publisher: Penguin UK ISBN: 0241456010 Category : Business & Economics Languages : en Pages : 240
Book Description
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author: Jane Cunningham Publisher: Cyan Communications ISBN: Category : Business & Economics Languages : en Pages : 288
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: David Foster Wallace Publisher: Back Bay Books ISBN: 0316090522 Category : Humor Languages : en Pages : 546
Book Description
These widely acclaimed essays from the author of Infinite Jest -- on television, tennis, cruise ships, and more -- established David Foster Wallace as one of the preeminent essayists of his generation. In this exuberantly praised book -- a collection of seven pieces on subjects ranging from television to tennis, from the Illinois State Fair to the films of David Lynch, from postmodern literary theory to the supposed fun of traveling aboard a Caribbean luxury cruiseliner -- David Foster Wallace brings to nonfiction the same curiosity, hilarity, and exhilarating verbal facility that has delighted readers of his fiction, including the bestselling Infinite Jest.
Author: Avivah Wittenberg-Cox Publisher: John Wiley & Sons ISBN: 047068884X Category : Business & Economics Languages : en Pages : 425
Book Description
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.
Author: Gordon Korman Publisher: Scholastic Inc. ISBN: 1338629123 Category : Juvenile Fiction Languages : en Pages : 216
Book Description
An unforgettable novel from the New York Times bestseller Gordon Korman Link, Michael, and Dana live in a quiet town. But it's woken up very quickly when someone sneaks into school and vandalizes it with a swastika. Nobody can believe it. How could such a symbol of hate end up in the middle of their school? Who would do such a thing? Because Michael was the first person to see it, he's the first suspect. Because Link is one of the most popular guys in school, everyone's looking to him to figure it out. And because Dana's the only Jewish girl in the whole town, everyone's treating her more like an outsider than ever. The mystery deepens as more swastikas begin to appear. Some students decide to fight back and start a project to bring people together instead of dividing them further. The closer Link, Michael, and Dana get to the truth, the more there is to face-not just the crimes of the present, but the crimes of the past. With Linked, Gordon Korman, the author of the acclaimed novel Restart, poses a mystery for all readers where the who did it? isn't nearly as important as the why?
Author: Ottessa Moshfegh Publisher: Penguin ISBN: 1984879375 Category : Fiction Languages : en Pages : 273
Book Description
Named a Most Anticipated Book of 2020 by: The Washington Post, Vogue, Marie Claire, Entertainment Weekly, The Millions, New York Magazine, Paste Magazine, LitHub, E! News Online, and many more From one of our most ceaselessly provocative literary talents, a novel of haunting metaphysical suspense about an elderly widow whose life is upturned when she finds an ominous note on a walk in the woods. While on her daily walk with her dog in a secluded woods, a woman comes across a note, handwritten and carefully pinned to the ground by stones. "Her name was Magda. Nobody will ever know who killed her. It wasn't me. Here is her dead body." But there is no dead body. Our narrator is deeply shaken; she has no idea what to make of this. She is new to this area, alone after the death of her husband, and she knows no one. Becoming obsessed with solving this mystery, our narrator imagines who Magda was and how she met her fate. With very little to go on, she invents a list of murder suspects and possible motives for the crime. Oddly, her suppositions begin to find correspondences in the real world, and with mounting excitement and dread, the fog of mystery starts to fade into menacing certainty. As her investigation widens, strange dissonances accrue, perhaps associated with the darkness in her own past; we must face the prospect that there is either an innocent explanation for all this or a much more sinister one. A triumphant blend of horror, suspense, and pitch-black comedy, Death in Her Hands asks us to consider how the stories we tell ourselves both reflect the truth and keep us blind to it. Once again, we are in the hands of a narrator whose unreliability is well earned, and the stakes have never been higher.
Author: Maddie James Publisher: Maddie James ISBN: 1622373251 Category : Fiction Languages : en Pages : 182
Book Description
Soul Mates Series, Book 3 Can souls touch through dreams and find their way home again? Jackson Porter seeks to fulfill his mother, Claire Porter’s, dying request, and find answers about the imaginary lover who haunts his nights. His future, he learns, is in a place called Ohio, miles and centuries away from his barrier island home in 1745. The land, his dying mother tells him, is his legacy. She urges him to claim it. In the year 2038, Kari Upton is driven to fight federal sanctions to save her land and her valuable poppy crops. Her upcoming marriage is one of convenience. Marrying Tye Gentry will save her Ohio farmland. There is no other way to gain power than to marry him and ride on his father’s political coattails to the state legislature. And all would be perfect if it weren’t for those erotic dreams of a man with long dark hair who haunts her day and night....
Author: John T. Soister Publisher: McFarland ISBN: 0786487909 Category : Performing Arts Languages : en Pages : 831
Book Description
During the Silent Era, when most films dealt with dramatic or comedic takes on the "boy meets girl, boy loses girl" theme, other motion pictures dared to tackle such topics as rejuvenation, revivication, mesmerism, the supernatural and the grotesque. A Daughter of the Gods (1916), The Phantom of the Opera (1925), The Magician (1926) and Seven Footprints to Satan (1929) were among the unusual and startling films containing story elements that went far beyond the realm of "highly unlikely." Using surviving documentation and their combined expertise, the authors catalog and discuss these departures from the norm in this encyclopedic guide to American horror, science fiction and fantasy in the years from 1913 through 1929.
Author: Jane Cunningham
Author: Jane Cunningham
Author: Jane Cunningham
Author: Jane Cunningham
Author: Jane Cunningham
Author: David Foster Wallace
Author: Avivah Wittenberg-Cox
Author: Gordon Korman
Author: Ottessa Moshfegh
Author: Maddie James
Author: John T. Soister