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Author: Ryen W. White Publisher: Cambridge University Press ISBN: 1316565122 Category : Computers Languages : en Pages : 527
Book Description
Information seeking is a fundamental human activity. In the modern world, it is frequently conducted through interactions with search systems. The retrieval and comprehension of information returned by these systems is a key part of decision making and action in a broad range of settings. Advances in data availability coupled with new interaction paradigms, and mobile and cloud computing capabilities, have created a broad range of new opportunities for information access and use. In this comprehensive book for professionals, researchers, and students involved in search system design and evaluation, search expert Ryen White discusses how search systems can capitalize on new capabilities and how next-generation systems must support higher order search activities such as task completion, learning, and decision making. He outlines the implications of these changes for the evolution of search evaluation, as well as challenges that extend beyond search systems in areas such as privacy and societal benefit.
Author: Ryen W. White Publisher: Cambridge University Press ISBN: 1316565122 Category : Computers Languages : en Pages : 527
Book Description
Information seeking is a fundamental human activity. In the modern world, it is frequently conducted through interactions with search systems. The retrieval and comprehension of information returned by these systems is a key part of decision making and action in a broad range of settings. Advances in data availability coupled with new interaction paradigms, and mobile and cloud computing capabilities, have created a broad range of new opportunities for information access and use. In this comprehensive book for professionals, researchers, and students involved in search system design and evaluation, search expert Ryen White discusses how search systems can capitalize on new capabilities and how next-generation systems must support higher order search activities such as task completion, learning, and decision making. He outlines the implications of these changes for the evolution of search evaluation, as well as challenges that extend beyond search systems in areas such as privacy and societal benefit.
Author: Bernard J. Jansen Publisher: Springer Nature ISBN: 3031022645 Category : Computers Languages : en Pages : 101
Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Author: Alexander Halavais Publisher: John Wiley & Sons ISBN: 0745656234 Category : Social Science Languages : en Pages : 278
Book Description
Search engines have become a key part of our everyday lives. Yet while much has been written about how to use search engines and how they can be improved, there has been comparatively little exploration of what the social and cultural effects might be. Like all technologies, search engines exist within a larger political, cultural, and economic environment. This volume aims to redress this balance and to address crucial questions such as: * How have search engines changed the way we organize our thoughts about the world, and how we work? * What are the ‘search engine wars', what do they portend for the future of search, and who wins or loses? * To what extent does political control of search engines, or the political influence of search engines, affect how they are used, misused, and regulated? * Does the search engine help shape our identities and interactions with others, and what implications does this have for privacy? Informed members of the information society must understand the social contexts in which search engines have been developed, what that development says about us as a society, and the role of the search engine in the global information environment. This book provides the perfect starting point.
Author: Ryen W. White Publisher: Morgan & Claypool Publishers ISBN: 159829783X Category : Computers Languages : en Pages : 109
Book Description
As information becomes more ubiquitous and the demands that searchers have on search systems grow, there is a need to support search behaviors beyond simple lookup. Information seeking is the process or activity of attempting to obtain information in both human and technological contexts. Exploratory search describes an information-seeking problem context that is open-ended, persistent, and multifaceted, and information-seeking processes that are opportunistic, iterative, and multitactical. Exploratory searchers aim to solve complex problems and develop enhanced mental capacities. Exploratory search systems support this through symbiotic human-machine relationships that provide guidance in exploring unfamiliar information landscapes. Exploratory search has gained prominence in recent years. There is an increased interest from the information retrieval, information science, and human-computer interaction communities in moving beyond the traditional turn-taking interaction model supported by major Web search engines, and toward support for human intelligence amplification and information use. In this lecture, we introduce exploratory search, relate it to relevant extant research, outline the features of exploratory search systems, discuss the evaluation of these systems, and suggest some future directions for supporting exploratory search. Exploratory search is a new frontier in the search domain and is becoming increasingly important in shaping our future world. Table of Contents: Introduction / Defining Exploratory Search / Related Work / Features of Exploratory Search Systems / Evaluation of Exploratory Search Systems / Future Directions and concluding Remarks
Author: Amanda Spink Publisher: Springer Science & Business Media ISBN: 1402022697 Category : Computers Languages : en Pages : 205
Book Description
This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and to highlight trends in public Web searching. The eight-year period from 1997 to 2004 saw the beginnings and maturity of public Web searching. Commercial Web search engines have come and gone, or endured, through the fall of the dot.com companies. We saw the rise and, in some cases, the demise of several high profile, publicly available Web search engines. The study of the Web search is an exciting and important area of interdisciplinary research. Our book provides a valuable insight into the growth and development of human interaction with Web search engines. In this book, our focus is on the human aspect of the interaction between user and Web search engine. We do not investigate the Web search engines themselves or their constantly changing interfaces, algorithms and features. We focus on exploring the cognitive and user aspects of public Web searching in the aggregate. We use a variety of quantitative and qualitative methods within the overall methodology known as transaction log analysis.
Author: Steven Sowma Publisher: GRIN Verlag ISBN: 3656034265 Category : Business & Economics Languages : en Pages : 373
Book Description
Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors-leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvement (motivation) influenced not only the extent of a given Web search, but the nature of the search as well. Surprisingly, although individual and situational factors significantly and sometimes dramatically impacted consumer Web behaviors, changes in behavior were not associated with purchase performance. While the Web is adaptable to a variety of users, it is not a "perfectly efficient" medium. Individuals were susceptible to making sub-optimal purchase decisions regardless of individual trait
Author: Thierry Dauxois Publisher: Springer ISBN: 3540458352 Category : Science Languages : en Pages : 492
Book Description
Properties of systems with long range interactions are still poorly understood despite being of importance in most areas of physics. The present volume introduces and reviews the effort of constructing a coherent thermodynamic treatment of such systems by combining tools from statistical mechanics with concepts and methods from dynamical systems. Analogies and differences between various systems are examined by considering a large range of applications, with emphasis on Bose--Einstein condensates. Written as a set of tutorial reviews, the book will be useful for both the experienced researcher as well as the nonexpert scientist or postgraduate student.
Author: Jonathan Lazar Publisher: Morgan Kaufmann ISBN: 0128093439 Category : Computers Languages : en Pages : 560
Book Description
Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook). Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers
Author: Ryen W. White
Author: Ryen W. White
Author: Ryen W. White
Author: Bernard J. Jansen
Author: Alexander Halavais
Author: Ryen W. White
Author: Amanda Spink
Author: Steven Sowma
Author: Thierry Dauxois
Author: Bernard J. Jansen
Author: Jonathan Lazar