Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing PDF Download

Author: K. Scott Swan
Publisher: Emerald Group Publishing
ISBN: 1781900167
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Author: K. Scott Swan
Publisher: Emerald Group Publishing Limited
ISBN: 9781781900161
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Author: G. Tomas M. Hult
Publisher: JAI Press Incorporated
ISBN: 9780762309894
Category : Education
Languages : en
Pages : 272

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Book Description
In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. Issues discussed include funding for study abroad fellowships, integrating foreign language training, administrative arrangements for study abroad, and best practices.

Author: Bryan Jean
Publisher: Emerald Group Publishing
ISBN: 1781908974
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

Author: Nuno Martins
Publisher: Springer Nature
ISBN: 3031353854
Category : Business & Economics
Languages : en
Pages : 362

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Book Description
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1784414476
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.

Author: Gino Cattani
Publisher: Emerald Group Publishing
ISBN: 1800432380
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Author: Sotiris T. Lalaounis
Publisher: Routledge
ISBN: 1317235703
Category : Business & Economics
Languages : en
Pages : 546

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Book Description
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.

Author: Gong Sun
Publisher: Frontiers Media SA
ISBN: 2832507433
Category : Science
Languages : en
Pages : 438

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Book Description

Author: Stefan Gold
Publisher: Routledge
ISBN: 0429752229
Category : Business & Economics
Languages : en
Pages : 101

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Book Description
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.