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Aesthetics and Style in Strategy

Aesthetics and Style in Strategy PDF Author: Gino Cattani
Publisher: Emerald Group Publishing
ISBN: 1800432364
Category : Business & Economics
Languages : en
Pages : 348

Book Description
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
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