Author: Kevin Hogan Publisher: John Wiley & Sons ISBN: 111862047X Category : Business & Economics Languages : en Pages : 224
Book Description
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
Author: Alexander Cannon Publisher: Cosimo, Inc. ISBN: 1596054336 Category : Body, Mind & Spirit Languages : en Pages : 97
Book Description
Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.
Author: Mark Goulston Publisher: AMACOM Div American Mgmt Assn ISBN: 081442015X Category : Business & Economics Languages : en Pages : 273
Book Description
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
Author: Yochi Dreazen Publisher: Crown ISBN: 0385347855 Category : History Languages : en Pages : 346
Book Description
The unforgettable story of a military family that lost two sons—one to suicide and one in combat—and channeled their grief into fighting the armed forces’ suicide epidemic. Major General Mark Graham was a decorated two-star officer whose integrity and patriotism inspired his sons, Jeff and Kevin, to pursue military careers of their own. His wife Carol was a teacher who held the family together while Mark's career took them to bases around the world. When Kevin and Jeff die within nine months of each other—Kevin commits suicide and Jeff is killed by a roadside bomb in Iraq—Mark and Carol are astonished by the drastically different responses their sons’ deaths receive from the Army. While Jeff is lauded as a hero, Kevin’s death is met with silence, evidence of the terrible stigma that surrounds suicide and mental illness in the military. Convinced that their sons died fighting different battles, Mark and Carol commit themselves to transforming the institution that is the cornerstone of their lives. The Invisible Front is the story of how one family tries to set aside their grief and find purpose in almost unimaginable loss. The Grahams work to change how the Army treats those with PTSD and to erase the stigma that prevents suicidal troops from getting the help they need before making the darkest of choices. Their fight offers a window into the military’s institutional shortcomings and its resistance to change – failures that have allowed more than 3,000 troops to take their own lives since 2001. Yochi Dreazen, an award-winning journalist who has covered the military since 2003, has been granted remarkable access to the Graham family and tells their story in the full context of two of America’s longest wars. Dreazen places Mark and Carol’s personal journey, which begins when they fall in love in college and continues through the end of Mark's thirty-four year career in the Army, against the backdrop of the military’s ongoing suicide spike, which shows no signs of slowing. With great sympathy and profound insight, The Invisible Front details America's problematic treatment of the troops who return from war far different than when they'd left and uses the Graham family’s work as a new way of understanding the human cost of war and its lingering effects off the battlefield.
Author: Gail T. Fairhurst Publisher: John Wiley & Sons ISBN: 9780470901328 Category : Business & Economics Languages : en Pages : 288
Book Description
Praise for The Power of Framing "The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways." —J. KEVIN BARGE, professor, Texas A&M University "An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds. By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction." —JOLANTA ARITZ, associate professor, Center for Management Communication, USC Marshall School of Business "Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective. This is a must-have book." —DAVID GRANT, professor of organizational studies, University of Sydney "Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders. Gail Fairhurst has created the handbook to help leaders do this right. A must-read for anyone in a leadership capacity." —RICH KILEY, venture capitalist, and retired Procter & Gamble marketing and HR executive "To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner. This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience." —OLGA JACOB, general sales manager (Belgium, Netherlands, and Luxembourg), American Airlines
Author: Marty Cohen Publisher: University of Chicago Press ISBN: 0226112381 Category : Political Science Languages : en Pages : 418
Book Description
Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of unelected superdelegates. This concern threw into relief the prevailing notion that—such unusually competitive cases notwithstanding—people, rather than parties, should and do control presidential nominations. But for the past several decades, The Party Decides shows, unelected insiders in both major parties have effectively selected candidates long before citizens reached the ballot box. Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government. Contrary to the common view that the party reforms of the 1970s gave voters more power, the authors contend that the most consequential contests remain the candidates’ fights for prominent endorsements and the support of various interest groups and state party leaders. These invisible primaries produce frontrunners long before most voters start paying attention, profoundly influencing final election outcomes and investing parties with far more nominating power than is generally recognized.
Author: Michael Gurian Publisher: Shambhala Publications ISBN: 9780834822467 Category : Psychology Languages : en Pages : 312
Book Description
Whether he’s conscious of it or not, a man’s mother is the model for just about every relationship with a woman he has for the rest of his life. Sometimes it’s obvious (just ask his wife or girlfriend), sometimes it’s more subtle, but when you see it, it becomes crystal clear. For fifteen years, this book has helped men understand their mothers’ pervasive influence over the way they relate to women—both the positive and negative aspects of it. But more than that, it has helped thousands of men break free of old relationship patterns. Gurian gives men a wealth of practical exercises and meditations they can use to recognize their mothers’ influence in relationships, and to establish a healthy and rewarding new basis for relationships that will benefit themselves and the women in their lives as well. This new edition of the book formerly titled Mothers, Sons, and Lovers includes a new preface and study questions by the author.
Author: Jack Bobo Publisher: Mango ISBN: 9781642505924 Category : Cooking Languages : en Pages : 256
Book Description
Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices.
Author: Jonah Berger
Author: Kevin Hogan
Author: Alexander Cannon
Author: Mark Goulston
Author: Jonah Berger
Author: Yochi Dreazen
Author: Gail T. Fairhurst
Author: Marty Cohen
Author: Michael Gurian
Author: Jack Bobo