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Author: Kalika Yap Publisher: HarperCollins ISBN: 0062956922 Category : Business & Economics Languages : en Pages : 224
Book Description
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author: Kalika Yap Publisher: HarperCollins ISBN: 0062956922 Category : Business & Economics Languages : en Pages : 224
Book Description
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author: Maria Ross Publisher: Norlightspress.com ISBN: 9781935254874 Category : Business & Economics Languages : en Pages : 210
Book Description
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.
Author: Emma Baxter-Wright Publisher: Welbeck Publishing ISBN: 9781787398283 Category : Design Languages : en Pages : 160
Book Description
Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaprelli to this day.
Author: Kubi Springer Publisher: Bloomsbury Publishing ISBN: 1472971892 Category : Business & Economics Languages : en Pages : 305
Book Description
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Kalika Yap Publisher: ISBN: 9781723439001 Category : Languages : en Pages : 218
Book Description
From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
Author: Jennefer Witter Publisher: AMACOM ISBN: 0814434371 Category : Business & Economics Languages : en Pages : 128
Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Laia Farran Graves Publisher: Carlton Books Limited ISBN: 9781780979038 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design. We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.
Author: OTEGHA. UWAGBA Publisher: Fourth Estate ISBN: 9780008339531 Category : Languages : en Pages : 160
Book Description
'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist
Author: Kalika Yap
Author: Kalika Yap
Author: Maria Ross
Author: Emma Baxter-Wright
Author: Kubi Springer
Author: Donald Miller
Author: Kalika Yap
Author: Jennefer Witter
Author: Laia Farran Graves
Author: Zedong Mao
Author: OTEGHA. UWAGBA