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Author: S. Rovai Publisher: Springer ISBN: 1137537752 Category : Business & Economics Languages : en Pages : 185
Book Description
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Author: S. Rovai Publisher: Springer ISBN: 1137537752 Category : Business & Economics Languages : en Pages : 185
Book Description
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
Author: Michel Chevalier Publisher: John Wiley & Sons ISBN: 1118181549 Category : Business & Economics Languages : en Pages : 273
Book Description
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author: Publisher: ISBN: 9781137537744 Category : Luxuries Languages : en Pages :
Book Description
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry
Author: Michael Justin Lee Publisher: McGraw Hill Professional ISBN: 0071788735 Category : Business & Economics Languages : en Pages : 222
Book Description
"You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, Jr., U.S. Ambassador to China, 2009–2011 "This is a timely, well-researched, and tremendously important book..." -- Maurice R. Greenberg, Chairman & CEO, C.V. Starr & Co., Inc. "Michael sets out a commonsense approach to wealth and prosperity. It's a must-read." -- Philip Bullen, CFA, Group Chief Investment Officer, Fidelity Investments "Lee brings a unique combination of cultural, business, and economic insights. In compelling and clear language, he shows how Americans can engage this new reality." -- Samuel Gregg, D.Phil., Director of Research, The Acton Institute for the Study of Religion and Liberty "The more that things change, the more that making money depends on understanding those things that never change. In an immensely readable volume and with a compelling story, The Chinese Way to Wealth and Prosperity provides precisely that." -- Rabbi Daniel Lapin, Author of Thou Shall Prosper: The 10 Commandments for Making Money "Lee provides a valuable handbook for anyone wishing to understand what drives Chinese attitudes toward money." -- Dong Tao, Ph.D., Chief China Economist, Credit Suisse For centuries, the Chinese have managed to survive and thrive in virtually every part of the world. From nineteenth-century emigrants to twenty-first-century "tiger moms," they have shown remarkable resilience and determination in achieving their goals even under the most challenging of circumstances. What is the secret behind their enduring success? It's The Chinese Way to Wealth and Prosperity--a timeless combination of ancient wisdom and modern strategy that anyone can apply: Learn, then earn. Get mobile and go global. Make connections and return favors. Reduce debt and release your capital. Play financial defense. Defer gratification. Love the land. Avoid unrewarded risks. This inspiring and eminently practical guide shows you how to enrich your life, as well as enhance your fortunes. You'll discover the Chinese philosophy of "Sow early, sow often,"--reaping the rewards of consistently saving year after year. You'll learn how to honor and practice the time-tested wisdom of previous generations, keeping your priorities in check, placing a value on what matters most, and bringing prosperity into all aspects of your life. You'll find helpful charts detailing how wealth is generated using basic money-building principles very well known to the Chinese people, as well as ancient proverbs and stories that you can apply to today's economic situation. Along the way, you’ll read how distinguished individuals and major companies have thrived all over the world employing these lessons. The Chinese Way to Wealth and Prosperity offers the wisdom of the past, the keys to the present, and the road map to a strong financial future.
Author: Erwan Rambourg Publisher: John Wiley & Sons ISBN: 1118950291 Category : Business & Economics Languages : en Pages : 292
Book Description
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Author: Amanda Sikarskie Publisher: Bloomsbury Publishing ISBN: 1350283339 Category : Art Languages : en Pages : 267
Book Description
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Author: Boye Lafayette De Mente Publisher: Tuttle Publishing ISBN: 1462911730 Category : Business & Economics Languages : en Pages : 192
Book Description
This book is a comprehensive, expert guide to doing business in China Western technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all time high and so are the numbers of Westerners travelling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs of the confusing and often contradictory Chinese business culture can lend an enormous advantage. The Chinese Way in Business is an invaluable tool that teaches Westerners the basic Chinese philosophy of doing business and how to cultivate strong personal relationships with Chinese business people and Chinese nationals. The author, Boye Lafayette De Mente worked in Asia for over thirty years as a journalist and business consultant and has long been considered an authority on East Asian business. In this book, he reveals the historical factors, collective traits and individual qualities that determine how the Chinese do business today, and the direction their economy will take in the future. His is a true insider's view—whether the topic is the legal framework for business development, or the importance of social relationships to successful business dealings in China. The book is broken into ten key parts: Introduction: The Land and the People—includes a overview of Chinese ethnicity and the languages of China Part One:Return of the Central Kingdom—an extensive overview of recent events and new technologies in China Part Two: The Historical Perspective—Chinese philosophy and the Chinese mindset from antiquity to modern times Part Three: Doing Business in China—A detailed analysis of the nuts and bolts of Chinese Business Part Four: Key Concepts in Chinese Business—Concepts native to China such as Guanxi (relationships) that drive Chinese business practice Part Five: Additional Business Vocabulary Part Six: Glossary of Useful Terms—designed for quick referencing Part Seven: Internet Gateways to China—An overview of the dynamic online world in China Part Eight: Miscellaneous Information—contains information about English Language Publications and Weather Patterns Part Nine: Learning Some New Skills—Classical Chinese techniques which might benefit Western business people
Author: Paul Dong Publisher: Blue Snake Books ISBN: 9781583942581 Category : Health & Fitness Languages : en Pages : 244
Book Description
Chi Gong: The Ancient Chinese Way to Health bridges the divide between Chinese and Western science, systems of health care, and spiritual practice. With proven, step-by-step exercises, chi gong instructor Paul Dong and psychiatrist Aristide Esser show how to perform basic and advanced chi gong exercises; increase vitality by maintaining the balance of bodily energies; prevent and cure ulcers, hypertension, heart disease, and other ailments; and achieve a relaxed and therapeutic meditative state, promoting health and longevity. The authors encourage practitioners to augment and strengthen their martial and spiritual disciplines, but also to develop external energy for the benefit of others. More than an instruction manual, Chi Gong functions as a complete survey of this healing art. Dong and Esser discuss chi gong’s history, famous practitioners, applications for health and the martial arts, and the role of chi in exceptional human functioning and mind-body interactions. Combining information from Western scientific investigations as well as personal insights from Paul Dong’s practice, the authors provide a thorough explanation of the concept of chi and its role in traditional Chinese medicine, discuss the groundbreaking use of chi gong in cancer treatments, and take the reader on a visit to one of China’s many chi gong clinics.
Author: Hongbo Lai Publisher: Springer Nature ISBN: 9811621454 Category : Business & Economics Languages : en Pages : 153
Book Description
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Author: S. Rovai
Author: S. Rovai
Author: Michel Chevalier
Author: 
Author: Michael Justin Lee
Author: Erwan Rambourg
Author: Amanda Sikarskie
Author: Boye Lafayette De Mente
Author: Paul Dong
Author: Zedong Mao
Author: Hongbo Lai