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Author: Steve Diller Publisher: New Riders ISBN: 0132704927 Category : Languages : en Pages : 154
Book Description
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Author: Steve Diller Publisher: New Riders ISBN: 0132704927 Category : Languages : en Pages : 154
Book Description
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Author: David BORDWELL Publisher: Harvard University Press ISBN: 0674028538 Category : Philosophy Languages : en Pages : 353
Book Description
David Bordwell's new book is at once a history of film criticism, an analysis of how critics interpret film, and a proposal for an alternative program for film studies. It is an anatomy of film criticism meant to reset the agenda for film scholarship. As such Making Meaning should be a landmark book, a focus for debate from which future film study will evolve. Bordwell systematically maps different strategies for interpreting films and making meaning, illustrating his points with a vast array of examples from Western film criticism. Following an introductory chapter that sets out the terms and scope of the argument, Bordwell goes on to show how critical institutions constrain and contain the very practices they promote, and how the interpretation of texts has become a central preoccupation of the humanities. He gives lucid accounts of the development of film criticism in France, Britain, and the United States since World War II; analyzes this development through two important types of criticism, thematic-explicatory and symptomatic; and shows that both types, usually seen as antithetical, in fact have much in common. These diverse and even warring schools of criticism share conventional, rhetorical, and problem-solving techniques--a point that has broad-ranging implications for the way critics practice their art. The book concludes with a survey of the alternatives to criticism based on interpretation and, finally, with the proposal that a historical poetics of cinema offers the most fruitful framework for film analysis.
Author: Developmental Studies Center (Oakland, Calif.) Publisher: ISBN: 9781576214190 Category : Language arts (Elementary) Languages : en Pages :
Book Description
Is designed to help the teacher make informed instructional decisions and track students' reading comprehension and social development as they teach the Making Meaning lesson. Consumable.
Author: Jessica Carey Publisher: Abrams ISBN: 1647000785 Category : Crafts & Hobbies Languages : en Pages : 259
Book Description
A thoughtful, purposeful approach to prioritize time for making, adding more meaning and intention to your life. From cooking and cleaning to children’s events to business meetings to just about everything else, it’s hard to ï¬?nd quiet moments to just be. Jessica Carey has found that her best times for be-ingare when she is making. Hers is an inspiring approach to a beloved pastime, putting to use the meditative and therapeutic beneï¬?ts of working with your hands. Featuring more than 20 different crochet patterns to inspire you as you make time for making, the book offers instructions to those who want to begin their crochet journey and teaches how to crochet through detailed explanation and visual guidance. Projects vary in skill level but are all designed for readers to be able to free their minds, leaving space for stitch-repetition to kick in. Accompanied by essays focused on gratitude, creativity, and living with intention, among other topics, the book invites you to take time to reflect on these themes and their presence in your life. Jessica offers support and encouragement so that you can strengthen more than just your crochet skills as you explore this adventure.
Author: David Didau Publisher: Routledge ISBN: 1000331555 Category : Education Languages : en Pages : 400
Book Description
What is English as a school subject for? What does knowledge look like in English and what should be taught? Making Meaning in English examines the broader purpose and reasons for teaching English and explores what knowledge looks like in a subject concerned with judgement, interpretation and value. David Didau argues that the content of English is best explored through distinct disciplinary lenses – metaphor, story, argument, pattern, grammar and context – and considers the knowledge that needs to be explicitly taught so students can recognise, transfer, build and extend their knowledge of English. He discusses the principles and tools we can use to make decisions about what to teach and offers a curriculum framework that draws these strands together to allow students to make sense of the knowledge they encounter. If students are going to enjoy English as a subject and do well in it, they not only need to be knowledgeable, but understand how to use their knowledge to create meaning. This insightful text offers a practical way for teachers to construct a curriculum in which the mastery of English can be planned, taught and assessed.
Author: Marilyn Narey Publisher: Springer Science & Business Media ISBN: 0387875395 Category : Education Languages : en Pages : 258
Book Description
Making Meaning is a synthesis of theory, research, and practice that explicitly presents art as a meaning making process. This book provokes readers to examine their current understandings of language, literacy and learning through the lens of the various arts-based perspectives offered in this volume; provides a starting point for constructing broader, multimodal views of what it might mean to “make meaning”; and underscores why understanding arts-based learning as a meaning-making process is especially critical to early childhood education in the face of narrowly-focused, test-driven curricular reforms. Each contributor integrates this theory and research with stories of how passionate teachers, teacher-educators, and pre-service teachers, along with administrators, artists, and professionals from a variety of fields have transcended disciplinary boundaries to engage the arts as a meaning-making process for young children and for themselves.
Author: Donald Francis McKenzie Publisher: Studies in Print Culture and t ISBN: 9781558493360 Category : Literary Criticism Languages : en Pages : 0
Book Description
The problem of how to relate the history of book production to the considerations of literary studies occupied scholarly bibliographer McKenzie for his entire career. Ten of his previously published essays are presented here and reflect that concern and his advocacy for a theoretical viewpoint rooted in "the sociology of texts." Among the topics presented are how the investigation of work habits of 17th century printers calls into question previous bibliographic assumptions, the relation of the London book trade to book production, and theoretical considerations of the practice of bibliography. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Kathy L. Schuh Publisher: Springer ISBN: 9402409939 Category : Education Languages : en Pages : 207
Book Description
This book documents those first links that students make between content they learn in their classrooms and their prior experiences. Through six late-elementary school case studies these knowledge construction links are brought to life. The links of the students are often rich in describing who these individuals are, where they are in their learning process, and what is meaningful to them. Many times, these links point to what has been learned, both in and out of school, and the contexts when and where that learning took place. The mind as rhizome metaphor was used to guide the development and interpretation of the studies while the lens of Peircian semiotics provides an interpretation for these initial links. The resulting grounded theory is presented through a rich and extensive presentation of excerpts from classroom observations, student interviews, and a student writing activity and describes the varying types of student links, how the links were prompted, the relationships between what the students were learning and what they already knew, and specific types of in-school links. The narrative includes how these links were supported or inhibited in the classroom drawing on the roles of the teachers in the classrooms and what constituted authority sources of information in those classrooms. Before exploring the students’ linking as a process of ongoing semiosis and how this process is part of a dynamic system, a study of the relationship between student knowledge links and achievement is shared. This rich narrative will be of interest to scholars and practitioners alike, and includes an extensive appendix documenting the research methods.
Author: Alice McIntyre Publisher: State University of New York Press ISBN: 1438412495 Category : Education Languages : en Pages : 212
Book Description
McIntyre describes how a group of white middle- and upper-middle-class female student teachers examined their "whiteness" and how they, as current and future educators, might develop teaching strategies that aim to disrupt and eliminate the oppressiveness of white privilege in education. The group analyzed ways of making meaning about whiteness and thinking critically about race and racism, and explored how racial identity is implicated in the formation and implementation of teaching practices.
Author: Ruthellen Josselson Publisher: SAGE ISBN: 0761903275 Category : Social Science Languages : en Pages : 299
Book Description
Contributors from five countries, in fields including criminology, literature studies, nursing, psychology, and sociology, explore issues such as how to make meaning of narrative interviews by considering the problem of interpreting what is not said, how cultural meanings about gender are transmitted across generations, and uses of the transformati.
Author: Steve Diller
Author: Steve Diller
Author: David BORDWELL
Author: Developmental Studies Center (Oakland, Calif.)
Author: Jessica Carey
Author: David Didau
Author: Marilyn Narey
Author: Donald Francis McKenzie
Author: Kathy L. Schuh
Author: Alice McIntyre
Author: Ruthellen Josselson