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Author: Lisa Tiersten Publisher: Univ of California Press ISBN: 0520925653 Category : History Languages : en Pages : 337
Book Description
In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.
Author: Lisa Tiersten Publisher: Univ of California Press ISBN: 0520925653 Category : History Languages : en Pages : 337
Book Description
In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.
Author: Marianne Bickle Publisher: Bloomsbury Publishing USA ISBN: 1628921005 Category : Business & Economics Languages : en Pages : 354
Book Description
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Author: Marianne Cantwell Publisher: Kogan Page Publishers ISBN: 0749497106 Category : Business & Economics Languages : en Pages : 324
Book Description
DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to fit yourself into someone else's box to make a great income. This second edition won't just inspire you, it will give you unconventional and practical steps to: - Discover what you really want to do with your life (even if no answer has ever fully fit) - Get started in 90 days, with what you have - Create a free range career, tailor-made for you and the life you want (be it travelling the world or hanging out in your favourite café) - Stand out from the crowd and get paid well to be you Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don't need to be a constantly-networking extrovert. have an MBA, or get funding), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.
Author: Catherine Storr Publisher: Faber & Faber ISBN: 0571313280 Category : Juvenile Fiction Languages : en Pages : 211
Book Description
'I could get in,' Marianne thought, 'if there was a person inside the house. There has got to be a person. I can't get in unless there is somebody there.' A powerful and haunting classic about a girl haunted by her own dreams. Ill and bored with having to stay in bed, Marianne picks up a pencil and starts doodling - a house, a garden, a boy at the window. That night she has an extraordinary dream. She is transported into her own picture, and as she explores further she soon realises she is not alone. The boy at the window is called Mark, and his every movement is guarded by the menacing stone watchers that surround the solitary house. Together, in their dreams, Marianne and Mark must save themselves . . . The perfect gift for children aged 8+, this well-loved classic will delight a new generation of readers of the Faber Children's Classics list.
Author: Jen Bryant Publisher: Eerdmans Young Readers ISBN: 0802852424 Category : Juvenile Fiction Languages : en Pages : 44
Book Description
A boy meets an older woman at the zoo, and together they observe the animals while she tells him about the process of writing poetry. Includes an author's note about Marianne Moore.
Author: Sheri S. Tepper Publisher: Hachette UK ISBN: 0575116064 Category : Fiction Languages : en Pages : 141
Book Description
When Marianne's parents died, leaving control of their fortune to her feared older brother, she struggled to make her way as a student in America - and her old home began to seem as unreal as a fairy tale, her childhood there as distant as a dream . . . Until the Magus came to claim her, and the Black Madame to destroy her, and the Manticore to hunt her down through the streets of another world - for there is magic in Marianne's blood, and magic in her soul. And in a battle fought in an everchanging world of warped time and wicked magic, it is the souls of Marianne and her family that are the ultimate prizes. Marianne, the Madame, and the Momentary Gods is the second volume of Sheri S. Tepper's acclaimed Marianne Trilogy.
Author: Marianne E. Lien Publisher: ISBN: Category : Business & Economics Languages : en Pages : 328
Book Description
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Author: Robert J. Young Publisher: New Brunswick, N.J. : Rutgers University Press ISBN: 9780813533773 Category : History Languages : en Pages : 247
Book Description
"French propagandists believed that the steady promotion of their nation as the cultural leader of the world was the best way to foster goodwill among Americans. They slowly recognized the important role that the United States played in maintaining the balance of power in Europe."--Jacket.
Author: Robert Gildea Publisher: Macmillan ISBN: 9780312423599 Category : History Languages : en Pages : 548
Book Description
In France, the German occupation is called simply the "dark years." There were only the "good French" who resisted and the "bad French" who collaborated. Marianne in Chains, a broad and provocative history drawing on previously unseen archives, firsthand interviews, diaries, and eyewitness accounts, uncovers the complex truth of the time. Robert Gildea's groundbreaking study reveals the everyday life in the heart of occupied France; the pressing imperatives of work, food, transportation, andfamily obligations that led to unavoidable compromise and negotiation with the army of occupation.
Author: Lisa Tiersten
Author: Lisa Tiersten
Author: Marianne Bickle
Author: Marianne Cantwell
Author: Catherine Storr
Author: Jen Bryant
Author: Sheri S. Tepper
Author: Marianne E. Lien
Author: Robert J. Young
Author: Robert Gildea
Author: Marianne Mathieu