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Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811692688
Category : Technology & Engineering
Languages : en
Pages : 709

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811692688
Category : Technology & Engineering
Languages : en
Pages : 709

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811515646
Category : Technology & Engineering
Languages : en
Pages : 484

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811990999
Category : Technology & Engineering
Languages : en
Pages : 799

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811692726
Category : Technology & Engineering
Languages : en
Pages : 715

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Smart Technologies: Breakthroughs in Research and Practice

Smart Technologies: Breakthroughs in Research and Practice PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522525904
Category : Computers
Languages : en
Pages : 602

Book Description
Ongoing advancements in modern technology have led to significant developments with smart technologies. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Smart Technologies: Breakthroughs in Research and Practice provides comprehensive and interdisciplinary research on the most emerging areas of information science and technology. Including innovative studies on image and speech recognition, human-computer interface, and wireless technologies, this multi-volume book is an ideal source for researchers, academicians, practitioners, and students interested in advanced technological applications and developments.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9819903335
Category :
Languages : en
Pages : 686

Book Description


Smart Retailing

Smart Retailing PDF Author: Eleonora Pantano
Publisher: Springer
ISBN: 3030126080
Category : Business & Economics
Languages : en
Pages : 109

Book Description
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

The Routledge Handbook of Smart Technologies

The Routledge Handbook of Smart Technologies PDF Author: Heinz D. Kurz
Publisher:
ISBN: 9781032130811
Category : Economic development
Languages : en
Pages :

Book Description
"This handbook provides a thorough discussion of the most recent wave of technological (and organisational) innovations, frequently called "smart" and based on the digitisation of information. The acronym stands for "Self-Monitoring, Analysis and Reporting Technology". This new wave is one in a row of waves that have shaken up and transformed the economy, society and culture since the first Industrial Revolution and even before and have left a huge impact on how we live, think, communicate and work: they have deeply affected the socioeconomic metabolism from within and mankind's footprint on our planet. The handbook analyses the origins of the current wave, its roots in earlier ones and its path-dependent nature; its current forms and actual manifestations; its multifarious impact on economy and society; and it puts forward some guesstimates regarding the probable directions of its further development. In short, the handbook studies the past, the present and the future of smart technologies and digitalisation. This cutting-edge reference will appeal to a broad audience, including but not limited to, researchers from various disciplines with a focus on technological innovation and their impact on the socioeconomic system; students across different fields but especially from economics, social sciences and law studying questions related to radical technological change and its consequences, as well as professionals around the globe interested in the debate of smart technologies and socioeconomic transformation, from a multi- and interdisciplinary perspective"--

Technology and Innovation for Marketing

Technology and Innovation for Marketing PDF Author: Eleonora Pantano
Publisher: Routledge
ISBN: 0429837070
Category : Business & Economics
Languages : en
Pages : 266

Book Description
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.