Marketing Stripped Bare PDF Download

Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.

Author: Patrick Forsyth
Publisher:
ISBN: 9788175542563
Category : Marketing
Languages : en
Pages : 156

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Book Description

Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 23

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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development. *You will also discover : Richard Branson's deepest motivations; His advice for entrepreneurs; The direction he wants the Virgin Group to take; His ambition to be the "savior of humanity." *Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin. *Buy now the summary of this book for the modest price of a cup of coffee!

Author: Richard Branson
Publisher: Penguin
ISBN: 1101513926
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.

Author: Jo Owen
Publisher: Amacom Books
ISBN: 9780814407769
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the good, the bad, and the ugly of more than 150 universal management issues from leadership to accounting practices, performance appraisal to harassment policy, mergers & acquisitions to project management, and much more. Among his less traditional subjects are herd instincts, "-ists," blame, Mars Bars, the death of the Tea Lady (read the book!), and why attrition and stress are good. For novice and veteran managers disillusioned by blind faith in sacred cows, Jo Owen serves up the juiciest burgers in town. And while it's amazing that someone with tongue so firmly planted in cheek can speak so clearly, more impressive is the wealth of real solutions you'll be able to apply in your own work environment. Book jacket.

Author: Jo Owen
Publisher:
ISBN: 9780749446673
Category : Management
Languages : en
Pages : 0

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Book Description
This is a book about business as it is - not as it should be. Managers face the same problems the world over - bad meetings, boring presentations, unreasonable expectations, difficult bosses - and somehow they are meant to make sense of it all. But this isn't taught in business school. In Management Stripped Bare Jo Owen draws on his vast experience to present real-life solutions and observations on common management challenges. Each challenge is described, and successful and unsuccessful responses are illustrated with case studies. Punchy, edgy and refreshingly honest, it is entertaining and witty as well as informative. Irreverent and incisive, Management Stripped Bare cuts through the usual management hype and rhetoric to reveal what business is really about. It is not a grand theory of management but a practical guide to survival in the real world.

Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408134381
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Author: Nikki Gemmell
Publisher: Harper Collins
ISBN: 0062191470
Category : Fiction
Languages : en
Pages : 400

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Book Description
A woman disappears, leaving behind an incendiary diary chronicling a journey of sexual awakening. To all who knew her, she was the good wife: happy, devoted, content. But the diary reveals a secret self, one who's discovered that her new marriage contains mysteries of its own. She has discovered a forgotten Elizabethan manuscript that dares to speak of what women truly desire, and inspired by its revelations, she tastes for the first time the intoxicating power of knowing what she wants and how to get it. The question is: How long can she sustain a perilous double life?

Author:
Publisher: Emerald Group Publishing
ISBN: 1786354551
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Author: Sue Wybrow
Publisher: The Endless Bookcase Ltd
ISBN: 1912243156
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.