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Author: Anne O'Neil-Henry Publisher: U of Nebraska Press ISBN: 1496204654 Category : History Languages : en Pages : 276
Book Description
Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O'Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O'Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of "low" authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O'Neil-Henry presents a nuanced picture of the relationship between "high" and "low" literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O'Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter--once again--the way literature is written, sold, and read.
Author: Anne O'Neil-Henry Publisher: U of Nebraska Press ISBN: 1496204654 Category : History Languages : en Pages : 276
Book Description
Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O'Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O'Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of "low" authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O'Neil-Henry presents a nuanced picture of the relationship between "high" and "low" literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O'Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter--once again--the way literature is written, sold, and read.
Author: Douglas F. Aldrich Publisher: John Wiley & Sons ISBN: 9780471345466 Category : Business & Economics Languages : en Pages : 346
Book Description
"This is our vision of what the promised digital land is likely to look like this is our advice on how to best prepare for it." - from Mastering the Digital Marketplace As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot. Based on research developed within A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving-and thriving-in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models. In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on: * The value of time * Digital containers and content * A new business model-the Digital Value Network (DVN) * The evolution of organizational structures * Creating digital value Written by a leading authority in conjunction with one of today's leading global management consulting firms, this is a must read for anyone looking to understand-and master-the digital marketplace. The Last Word on the Digital Economy "Wall Street is increasingly focused on the value-added competencies of corporations. By outlining a practical guide to succeed in the digital economy, this book provides executives with a framework to maximize shareholder value. That's what makes this book such a valuable resource." - Elizabeth Mackay Chief Investment Strategist, Bear, Stearns & Co. Inc. "The digital future is present! This fascinating book patiently guides you through today's high-tech arena with countless examples and valuable insight." - Stephen R. Covey Author of 7 Habits of Highly Effective People "Mastering the Digital Marketplace is as good a navigational aid [to the electronic economy] as you will find anywhere. Doug Aldrich works with these issues every day, and his practical experience shines through on every page." - Thomas H. Davenport Professor of Management Information Systems Boston University School of Management "Mastering the Digital Marketplace is a 'must read' for senior management if they intend to ensure the survival and growth of their companies in the digital economy . . . The case studies and vignettes provide invaluable lessons learned if only the reader takes the time to read and think." - John G. Sifonis Author of Net Ready: Corporation on a Tightrope and Dynamic Planning "Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation
Author: Anne O'Neil-Henry Publisher: U of Nebraska Press ISBN: 1496204670 Category : History Languages : en Pages : 258
Book Description
Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.
Author: Howard Marks Publisher: HarperCollins ISBN: 1328480569 Category : Business & Economics Languages : en Pages : 339
Book Description
A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.
Author: Suzanne Lowe Publisher: Bloomsbury Publishing USA ISBN: 0313052069 Category : Business & Economics Languages : en Pages : 266
Book Description
In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure—looking out, digging deeper, and embedding innovation—and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.
Author: Eon Ranger Publisher: First Class Consulting Corporation ISBN: Category : Art Languages : en Pages : 137
Book Description
Unlock Success in the Competitive Marketplace with "Mastering Business Strategy"! 📚 Introducing "Mastering Business Strategy: Unlocking Success in the Competitive Marketplace" - the ultimate guide to strategically navigate today's cutthroat business landscape. 🌟 🔑 Gain a competitive edge by harnessing the power of strategic thinking and execution. This comprehensive book provides you with proven frameworks, real-world case studies, and practical insights to craft winning strategies. 📈 Discover how to analyze your market, identify growth opportunities, and position your business for success. Learn the art of effective resource allocation, change management, and measuring results for sustainable growth. 🌍 Embrace innovation, digital transformation, and sustainability to shape your competitive advantage and future-proof your business. 💡 Whether you're an entrepreneur, business leader, or aspiring professional, "Mastering Business Strategy" equips you with the knowledge and tools to make informed decisions and unlock your path to success.
Author: Laura Antoniou Publisher: Circlet Press ISBN: 1885865562 Category : Fiction Languages : en Pages : 366
Book Description
First time in ebook form! A modern classic of BDSM-themed fiction. Follow the trials and tribulations of four aspiring slaves as they undergo training hoping to be accepted into The Marketplace. Under the firm hand of Grendel, the sharp eye of Alexandra, and the painful leather strap in the hands of Chris, these men and women will find some of their hardest challenges are within themselves.
Author: Mr. Rinoo Rajesh Publisher: Academic Guru Publishing House ISBN: 8119832825 Category : Study Aids Languages : en Pages : 248
Book Description
This book presents a modern mantra for achieving sustainable marketing growth by discussing how to function in the ever-evolving marketplace. It begins from the consumer's perspective and guides the reader step-by-step through the process of learning the market and formulating effective plans. It does so by offering a thorough examination of how to create a loyal client base amidst the rising levels of competition and dynamism in today's marketing landscape. According to the author, the first step in marketing is to transform the technical product into marketing products that addresses the concerns of the intended audience. The author also proposes a new category of needs, "rebel need," to better accommodate marketing experts. This book covers all the topics related to marketing, marketing management and all. This book is appropriate for MBA students, students and researchers from marketing and sales field.
Author: Oliver L. Velez Publisher: John Wiley & Sons ISBN: 1118538366 Category : Business & Economics Languages : en Pages : 220
Book Description
An accessible guide for traders looking to boosting profits in the financial markets from a trading superstar Dubbed “The Messiah of Day Trading” by Dow Jones , Oliver Velez is a world-renowned trader, advisor, entrepreneur and one of the most sought after speakers and teachers on trading the financial markets for a living. His seminars and workshops have been attended by tens of thousands of traders the world over. In this highly-focused and effective trading resource Velez imparts seven key lessons to further any trader’s education. From market basics to managing trades, trading psychology to investment planning, technical analysis and charts to income versus wealth building, these lessons contain powerful insight and advice far beyond anything you’ll find in most introductory trading books. Each section of the book offers clear examples, concise and useful definitions of important terms Includes more than ninety charts illustrating market challenges and opportunities, how to profit from patterns, and much more Written in the parlance of the day trader’s world, this book offers you the experience of being taught trading skills by the best of the best
Author: Anne O'Neil-Henry
Author: Anne O'Neil-Henry
Author: Douglas F. Aldrich
Author: Ross D. Clark
Author: Anne O'Neil-Henry
Author: Howard Marks
Author: Suzanne Lowe
Author: Eon Ranger
Author: Laura Antoniou
Author: Mr. Rinoo Rajesh
Author: Oliver L. Velez