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Measuring the Value of Corporate Citizenship

Measuring the Value of Corporate Citizenship PDF Author: Council on Foundations
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 44

Book Description
Summarizes the findings of Measuring Corporate Citizenship Project's two-year research effort to develop tools capable of assessing the value and impact of corporate citizenship, which includes all activities that companies voluntarily undertake to have a positive impact on society. The report contains a range of examples and tools that will help community-relations and contributions managers assess the value of their varied citizenship activities. It is divided into four main parts: an overview of basic cost-benefit tools for measuring corporate citizenship; an exploration of survey methods that can be used to assess the impact of citizenship activities on brand loyalty and employee morale; a discussion of three alternative ways of measuring corporate citizenship and a framework for relating corproate citizenship activities to other company functions such as public relaions, human resources, and marketing.
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