Media Convergence Handbook - Vol. 2 PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Media Convergence Handbook - Vol. 2 PDF full book. Access full book title Media Convergence Handbook - Vol. 2 by Artur Lugmayr. Download full books in PDF and EPUB format.

Media Convergence Handbook - Vol. 2

Media Convergence Handbook - Vol. 2 PDF Author: Artur Lugmayr
Publisher: Springer
ISBN: 3642544878
Category : Business & Economics
Languages : en
Pages : 473

Book Description
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
➤