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Author: Melissa Davis Publisher: AVA Publishing ISBN: 2940373000 Category : Business & Economics Languages : en Pages : 243
Book Description
Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.
Author: Melissa Davis Publisher: AVA Publishing ISBN: 2940373000 Category : Business & Economics Languages : en Pages : 243
Book Description
Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.
Author: Commission internationale pour les droits des gais et des lesbiennes Publisher: Human Rights Watch ISBN: 9781564322869 Category : AIDS (Disease) Languages : en Pages : 310
Author: Frank Bull, Chris Bonnett, Steve Adamson Publisher: Lulu.com ISBN: 132645420X Category : History Languages : en Pages : 326
Book Description
As its title suggests this is not just a list of names and dates but a serious research into the people behind the names on the various WW2 memorials in Bridlington including all the old boys of Bridlington School who died in WW2. The book begins with a detailed look at where the memorials are, when they were made and the names that appear on them. This is followed by the roll of honour itself, an alphabetical listing which gives a full page to each person named on the memorials. The Authors have used 'typical' family history resources in order to give as much biographical detail as possible, who they were, their parents, husbands / wives and children, where and how they died and what they did before enlistment. Some died in well-known land battles, some went down with their ships, while others were in aircraft that failed to return home. Not all were in the armed forces and these met their deaths through bombing raids and accidents of war. This is their story.
Author: Steve Rivkin Publisher: Oxford University Press ISBN: 0199883408 Category : Business & Economics Languages : en Pages : 288
Book Description
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Author: Stan Norman Publisher: B&H Academic ISBN: 9780805420203 Category : Baptists Languages : en Pages : 0
Book Description
Through critical analysis of writings on Baptist distinctives, Norman shows there is a continuous body of theological components common to all Baptists.
Author: Peter H. Gommers Publisher: Leuven University Press ISBN: 9789058671493 Category : Art Languages : en Pages : 236
Book Description
Europe is a word that is almost daily on our lips. But how far do we have to go back in order to find the origins of its name? The first part of this beautifully illustrated book traces the geographical and mythological basis of Europe's name. Who came up with the idea to distinguish the world in continents with proper names? The search will bring the reader back to the early history of mankind. How did the ancient Egyptians see the world and populations around them? Where did the Hebrews get the idea to split the world in three? And what was the world-picture in ancient Greece, laid down in geographic treatises and fragments? Where did the name 'Europe' originate from? Could it be from a person, either mortal or divine? In ancient Greek literature the name 'Europa' appears quite frequently for Greek goddesses and Greek women. Strangely enough, the best known Europa myth concerns a Phoenician princess, loved by the Greek god Zeus. Many mythographs doubt the Asian descent of the Phoenician Europa. Is her real origin to be located on mainland Greece? How can the contradicting Greek myths be interpreted, and was the name universally accepted as the name for the continent? In the second part of this book, the author tells the amazing story of how the Arts have treated the Europa myths for almost three millennia. He shows the extraordinary influence of the personification of the geographic continent Europe on literature, music, sculpture, painting, tapestry and other applied arts. All this clearly demonstrates the vivid interest in Europe for the subject throughout the ages and illustrates, according to Karel van Miert in his Foreword, our common European culture.
Author: Roseanna M. White Publisher: Bethany House ISBN: 1441231218 Category : Fiction Languages : en Pages : 432
Book Description
Edwardian Romance and History Gains a Twist of Suspense Rosemary Gresham has no family beyond the band of former urchins that helped her survive as a girl in the mean streets of London. Grown now, they concentrate on stealing high-value items and have learned how to blend into upper-class society. But when Rosemary must determine whether a certain wealthy gentleman is loyal to Britain or to Germany, she is in for the challenge of a lifetime. How does one steal a family's history, their very name? Peter Holstein, given his family's German blood, writes his popular series of adventure novels under a pen name. With European politics boiling and his own neighbors suspicious of him, Peter debates whether it might be best to change his name for good. When Rosemary shows up at his door pretending to be a historian and offering to help him trace his family history, his question might be answered. But as the two work together and Rosemary sees his gracious reaction to his neighbors' scornful attacks, she wonders if her assignment is going down the wrong path. Is it too late to help him prove that he's more than his name?
Author: Melissa Davis
Author: Melissa Davis
Author: Commission internationale pour les droits des gais et des lesbiennes
Author: Frank Bull, Chris Bonnett, Steve Adamson
Author: Steve Rivkin
Author: Stan Norman
Author: Peter H. Gommers
Author: 
Author: 
Author: Roseanna M. White
Author: Elias Smith