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Author: Steve Rivkin Publisher: Oxford : Oxford University Press ISBN: 0195168720 Category : Business & Economics Languages : en Pages : 286
Book Description
In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
Author: Steve Rivkin Publisher: Oxford : Oxford University Press ISBN: 0195168720 Category : Business & Economics Languages : en Pages : 286
Book Description
In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
Author: Austin Surls Publisher: Penn State Press ISBN: 1575064847 Category : Religion Languages : en Pages : 264
Book Description
The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the name as “Yahweh,” which is thought to describe YHWH’s creative power or self-existence. Similarly, Exod 6:3 has become a classic proof-text for the Documentary Hypothesis and an indication of different aspects of God’s character as shown in history. Despite their seeming importance for “defining” the divine name, these texts are ancillary to and preparatory for the true revelation of the divine name in the book of Exodus. This book attempts to move beyond atomistic readings of individual texts and etymological studies of the divine name toward a holistic reading of the book of Exodus. Surls centers his argument around in-depth analyses of Exod 3:13–15, 6:2–8 and Exod 33:12–23 and 34:5–8. Consequently, the definitive proclamation of YHWH’s character is not given at the burning bush but in response to Moses’ later intercession (Exod 33:12–23). YHWH proclaimed his name in a formulaic manner that Israel could appropriate (Exod 34:6–7), and the Hebrew Bible quotes or alludes to this text in many genres. This demonstrates the centrality of Exod 34:6–7 to Old Testament Theology. The character of God cannot be discerned from an etymological analysis of the word yhwh but from a close study of YHWH’s deliberate ascriptions made progressively in the book of Exodus.
Author: Terrion L. Williamson Publisher: Fordham Univ Press ISBN: 0823274748 Category : Social Science Languages : en Pages : 184
Book Description
From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating black women within the matrix of sociopolitical thought and practice in the United States. Scandalize My Name builds upon the rich tradition of this work while approaching the study of black female representation as an opening onto a critical contemplation of the vagaries of black social life. It makes a case for a radical black subject-position that structures and is structured by an intramural social order that revels in the underside of the stereotype and ultimately destabilizes the very notion of “civil society.” At turns memoir, sociological inquiry, literary analysis, and cultural critique, Scandalize My Name explores topics as varied as serial murder, reality television, Christian evangelism, teenage pregnancy, and the work of Toni Morrison to advance black feminist practice as a mode through which black sociality is both theorized and made material.
Author: Steve Rivkin Publisher: Oxford University Press, USA ISBN: 0199883408 Category : Business & Economics Languages : en Pages : 288
Book Description
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Author: Francois Furstenberg Publisher: Penguin ISBN: 0143111930 Category : History Languages : en Pages : 353
Book Description
In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing culture of the early nineteenth century, he shows us how the words of George Washington and others of his generation became America's sacred scripture and provided the foundation for a new civic culture, one whose reconciliation with slavery unleashed consequences that haunt us still. A dazzling work of scholarship from a brilliant young historian, In the Name of the Father is a major contribution to American social history.
Author: Christopher Catherwood Publisher: Kensington Publishing Corp. ISBN: 0806531673 Category : History Languages : en Pages : 228
Book Description
From Islam declaring Jihad against the west, to Arab against Jew, to Catholic against Protestant, one question resonates with the global threat we face today: Why does God inspire the killing of Man? Renowned historian Christopher Catherwood vividly recounts a saga of passion and prejudice that laid the foundation for our own troubled age. Beginning with the death in 632 of Muhammad--as much political leader and general as prophet--Islam commenced its breathtaking spread, which, under Muhammad's successors, eventually conquered an empire larger than Rome's. Even as this vast realm broke apart into Sunni and Shiite factions, the Christian retaliation--ruthlessly and unscrupulously unleashed in 1095 with the First Crusade--sparked a clash between East and West that continues to this day. The pattern would repeat itself again and again: with the Ottoman invasion of the Balkans, in which the same Islamic faith that had once been an institution of tolerance in places like Spain became an instrument of expansion; with the wars of the Reformation, when Catholic and Protestant slaughtered each other in the name of the Prince of Peace; and with the endless conflicts of today's Middle East, savagely fought over by three faiths that all worship the same God. Based on exhaustive research and written with an unflinching, unbiased eye toward revealing the often painful truth, Making War in the Name of God unveils humanity's ancient habit of sanctifying bloodshed--and exposes a past that we forget at our peril. Christopher Catherwood teaches history at Cambridge University in England and at the University of Richmond (Virginia). A fellow of the Royal Historical Society, he is the author of several acclaimed books, including Churchill's Folly: How Winston Churchill Created Modern Iraq, A God Divided: Understanding the Differences Between Islam, Christianity, and Judaism, and Whose Side Is God On?
Author: Daniel Rott Publisher: Lulu.com ISBN: 0359862810 Category : Family & Relationships Languages : en Pages : 244
Book Description
Are you expecting a new baby soon? Have you decided on a name for him or her? Or are you stuck between what you want or what family tradition dictates? Choosing a name for a baby is one of the most important jobs for new parents. Get it right and it can shape a life. Get it disastrously wrong, as some have in the past, and your child could be the subject of ridicule for their entire life. In this book, Baby Names, you will find not just the usual list of popular choices, but also: The meanings of names and their origins Trending names Inspiring names from Hindu Traditional names that maintain popularity Biblical names and their meanings Names based on locations And much more? It is not too trite to say that by choosing a name that is right for your child you thereby provide the pathway to their future. The name you pick will be the one, with some exceptions, that they will have for the rest of their lives... Choose wisely and let Baby Names guide you in making the right choice!
Author: Courtney Joseph Fallick Publisher: Thomas Nelson ISBN: 140020495X Category : Religion Languages : en Pages : 242
Book Description
Women desire to live well. However, living well in this modern world is a challenge. The pace of life, along with the new front porch of social media, has changed the landscape of our lives. Women have been told for far too long that being on the go and accumulating more things will make their lives full. As a result, we grasp for the wrong things in life and come up empty. God created us to walk with him; to know him and to be loved by him. He is our living well and when we drink from the water he continually provides, it will change us. Our marriages, our parenting, and our homemaking will be transformed. Mommy-blogger Courtney Joseph is a cheerful realist. She tackles the challenge of holding onto vintage values in a modern world, starting with the keys to protecting our walk with God. No subject is off-limits as she moves on to marriage, parenting, and household management. Rooted in the Bible, her practical approach includes tons of tips that are perfect for busy moms, including: Simple Solutions for Studying God’s Word How to Handle Marriage, Parenting, and Homemaking in a Digital Age 10 Steps to Completing Your Husband Dealing With Disappointed Expectations in Motherhood Creating Routines that Bring Rest Pursuing the Discipline and Diligence of the Proverbs 31 Woman There is nothing more important than fostering your faith, building your marriage, training your children, and creating a haven for your family. Women Living Well is a clear and personal guide to making the most of these precious responsibilities.
Author: Frank Nuessel Publisher: Greenwood ISBN: Category : Foreign Language Study Languages : en Pages : 184
Book Description
An introduction and research guide to onomastics, this book covers the major areas of name study in individual chapters on personal names, place names, acronyms, brand names and trade names. Every topic comprises a discussion of underlying principles as well as numerous illustrative examples.
Author: Steve Rivkin
Author: Steve Rivkin
Author: Austin Surls
Author: Terrion L. Williamson
Author: Steve Rivkin
Author: Francois Furstenberg
Author: Christopher Catherwood
Author: Daniel Rott
Author: Courtney Joseph Fallick
Author: Patrick Weston Joyce
Author: Frank Nuessel