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Navigating the new normal A post-COVID approach for SMEs

Navigating the new normal A post-COVID approach for SMEs PDF Author: Dr P Koshy
Publisher: Institute for Enterprise Research & Development
ISBN: 8195352618
Category : Business & Economics
Languages : en
Pages : 28

Book Description
The Covid-19 pandemic has impacted micro, small and medium-sized businesses the world over. It has caused an unparalleled health crisis with tragic consequences. Businesses have been hit and livelihoods lost for millions the world over, particularly in the MSME sector. While the economic crisis that is being experienced is unparalleled, the SME sector needs to be resilient. Vignesh Jha, K. S Ahluwalia and Anita Joseph talk about Navigating the new normal: a post-COVID approach for SMEs: Making sense of this crisis with an entrepreneurial perspective; Why and How SMEs reinvent their purpose and mission in the context of Covid-19 and the new normal?; Approach and strategy that should lead them in the new normal; Leveraging digital marketing for SMEs.
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