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Author: Ryan Holiday Publisher: Penguin ISBN: 110199214X Category : Business & Economics Languages : en Pages : 256
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Ryan Holiday Publisher: Penguin ISBN: 110199214X Category : Business & Economics Languages : en Pages : 256
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author: Tucker Max Publisher: Lioncrest Publishing ISBN: 1544514050 Category : Reference Languages : en Pages : 300
Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Anne Janzer Publisher: Networlding ISBN: 1955750130 Category : Business & Economics Languages : en Pages : 132
Book Description
Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include - Crafting effective subject lines - Writing emails that people respond to - Protecting yourself from accidental misfires Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits.
Author: Allan M. Armitage Publisher: Quarto Publishing Group USA ISBN: 1610583809 Category : Science Languages : en Pages : 1480
Book Description
The third edition of the comprehensive—and entertaining—gardening reference by the master horticulturalist. This is the long-awaited third edition of Allan Armitage’s masterpiece on garden perennials. Armitage’s extensive traveling, teaching, and trialing experiences provide a depth of understanding of the best ornamental perennials for North American gardens unparalleled by any other garden writer. One of the most definitive and conclusive books written about perennials, the first edition was designated as one of the best seventy-five books written in the last seventy-five years by the American Horticulture Society. Now the third edition of “The Big Perennial Book” (as it is fondly referred to by many practitioners) describes 3,600 species in 1224 pages. More than three hundred color photos complement detailed text filled with the author’s pointed observations of plant performance, cultivar selection, and current taxonomy. In addition, his trademark wit and passion are both in abundance, making reading as pleasurable as it is informative.
Author: Larry Hodgson Publisher: Rodale Books ISBN: Category : Gardening Languages : en Pages : 520
Book Description
From the "Galloping Gourmet" of the garden world comes a guide to perennials to fit every gardener's needs. 300 color photos. 7 color garden layouts.
Author: Paul Pilon Publisher: Ball Publishing ISBN: Category : Floriculture Languages : en Pages : 570
Book Description
Applying up-to-date technical and cultural information to the everyday production of perennial crops, this guide is specifically devoted to producing perennials under greenhouse and nursery conditions. The back-to-basics approach gives growers an understanding of the principles behind production practices, enhancing their ability to consistently provide high-quality perennials to the marketplace. A guide to propagation and growing plants to maturity with chapters on media, water quality, fertilisation, insect and disease management, weed control, plant-growth regulators, forced blooming, herb production, and marketing, and production schedules for over 100 of today's most popular perennial species provide growers with everything they need to succeed.
Author: Paul Elliott Little Publisher: ISBN: Category : Architecture Languages : en Pages : 328
Book Description
This text chronicles centuries of territorial disputes in Amazonia. It describes the factors that have created two unique biophysical and political environments at opposite ends of the rain forest.
Author: John McPhee Publisher: Farrar, Straus and Giroux ISBN: 0374708541 Category : Nature Languages : en Pages : 236
Book Description
From the outwash plains of Brooklyn to Indiana's drifted diamonds and gold, John McPhee's In Suspect Terrain is a narrative of the earth, told in four sections of equal length, each in a different way reflecting the three others-- a biography; a set piece about a fragment of Appalachian landscape in illuminating counterpoint to the human history there; a modern collision of ideas about the origins of the mountain range; and, in contrast, a century-old collision of ideas about the existence of the Ice Age. The central figure is Anita Harris, an internationally celebrated geologist who went into her profession to get out of a Brooklyn ghetto. The unifying theme is plate tectonics-- here concentrating on the acceptance that all aspects of the theory do not universally enjoy. As such, In Suspect Terrain is a report from the rough spots at the front edge of a science. In Suspect Terrain is the second book in a series on geology and geologists, presenting a cross section of North America along the fortieth parallel, and gathered under the overall title Annals of the Former World. The other books in the series are Basin and Range, Rising from the Plains, and Assembling California.
Author: Aldous Huxley Publisher: Harper Collins ISBN: 0061893315 Category : Philosophy Languages : en Pages : 356
Book Description
An inspired gathering of religious writings that reveals the "divine reality" common to all faiths, collected by Aldous Huxley "The Perennial Philosophy," Aldous Huxley writes, "may be found among the traditional lore of peoples in every region of the world, and in its fully developed forms it has a place in every one of the higher religions." With great wit and stunning intellect—drawing on a diverse array of faiths, including Zen Buddhism, Hinduism, Taoism, Christian mysticism, and Islam—Huxley examines the spiritual beliefs of various religious traditions and explains how they are united by a common human yearning to experience the divine. The Perennial Philosophy includes selections from Meister Eckhart, Rumi, and Lao Tzu, as well as the Bhagavad Gita, Tibetan Book of the Dead, Diamond Sutra, and Upanishads, among many others.
Author: Ryan Holiday
Author: Ryan Holiday
Author: Tucker Max
Author: C. Colston Burrell
Author: Anne Janzer
Author: Allan M. Armitage
Author: Larry Hodgson
Author: Paul Pilon
Author: Paul Elliott Little
Author: John McPhee
Author: Aldous Huxley