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Author: Jackie Raphael Publisher: Waterhill Publishing ISBN: 9780993993893 Category : Languages : en Pages : 134
Book Description
Personas and Places: Negotiating Myths, Stereotypes and National Identities explores the intersections between representations of places and people. It interrogates the methods through which national myths are constructed, and examines the limitations of national identities. It offers critical reflection on the issues of race, gender, and disability/ability in the national imaginary. The contributors to this book offer a series of fascinating case studies that take us from the migrant and settler shores of Australia to the American success myth, from the biopic of Jackie Kennedy to the dresses of Michelle Obama, and from colonial myths, New Zealand celebrity activism, to the photographic representations of Zambia. The book presents an investigation of the ways in which public personalities both reflect and challenge national identities, and questions dominant media representations that emerge from the Global North. Nations construct meanings around (and through) which its members locate sites of identification and signification. As high profile individuals possessive of signifying potential, celebrities represent issues that are both micro and macro in nature; simultaneously embodying both the personal and national. They are called upon to both 'glue' the social imaginary together and to outwardly represent what the nation state wants to be seen it is made of. A must read for anyone who wants to understand national identities.
Author: Jackie Raphael Publisher: Waterhill Publishing ISBN: 9780993993893 Category : Languages : en Pages : 134
Book Description
Personas and Places: Negotiating Myths, Stereotypes and National Identities explores the intersections between representations of places and people. It interrogates the methods through which national myths are constructed, and examines the limitations of national identities. It offers critical reflection on the issues of race, gender, and disability/ability in the national imaginary. The contributors to this book offer a series of fascinating case studies that take us from the migrant and settler shores of Australia to the American success myth, from the biopic of Jackie Kennedy to the dresses of Michelle Obama, and from colonial myths, New Zealand celebrity activism, to the photographic representations of Zambia. The book presents an investigation of the ways in which public personalities both reflect and challenge national identities, and questions dominant media representations that emerge from the Global North. Nations construct meanings around (and through) which its members locate sites of identification and signification. As high profile individuals possessive of signifying potential, celebrities represent issues that are both micro and macro in nature; simultaneously embodying both the personal and national. They are called upon to both 'glue' the social imaginary together and to outwardly represent what the nation state wants to be seen it is made of. A must read for anyone who wants to understand national identities.
Author: Laura Crockett Publisher: Lulu.com ISBN: 061516921X Category : Performing Arts Languages : en Pages : 98
Book Description
A workbook for in-depth persona building, both fact and fiction. Learn how to research factual characters and to build the persona so that he/she becomes a part of the inner you. Learn how to make-up a character, from the ground up.
Author: Ghaoui, Claude Publisher: IGI Global ISBN: 1591407982 Category : Computers Languages : en Pages : 780
Book Description
Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
Author: John Pruitt Publisher: Elsevier ISBN: 9780080455730 Category : Computers Languages : en Pages : 744
Book Description
The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.
Author: Bernard J. Jansen Publisher: Springer Nature ISBN: 3031022319 Category : Computers Languages : en Pages : 317
Book Description
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.
Author: Tamara Adlin Publisher: Morgan Kaufmann ISBN: 9780123814197 Category : Computers Languages : en Pages : 240
Book Description
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Author: Aaron Woland Publisher: Cisco Press ISBN: 0133888746 Category : Computers Languages : en Pages : 928
Book Description
CCNP Security SISAS 300-208 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Cisco security experts Aaron Woland and Kevin Redmon share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete study package includes A test-preparation routine proven to help you pass the exam “Do I Know This Already?” quizzes, which enable you to decide how much time you need to spend on each section The powerful Pearson IT Certification Practice Testsoftware, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, video instruction, and hands-on labs, this official study guide helps you master the concepts and techniques that ensure your exam success. The official study guide helps you master topics on the CCNP Security SISAS 300-208 exam, including the following: Identity management/secure access Threat defense Troubleshooting, monitoring and reporting tools Threat defense architectures Identity management architectures
Author: Marc Sniukas Publisher: John Wiley & Sons ISBN: 1119151589 Category : Business & Economics Languages : en Pages : 288
Book Description
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
Author: Murray Stein Publisher: Chiron Publications ISBN: 1630517208 Category : Psychology Languages : en Pages : 99
Book Description
There is a lot of interest in today’s culture about the idea of Persona and the psychological mapping of one’s inner world. In fact, the interest is so strong that the superstar Korean Pop band, BTS, has taken Dr. Murray Stein’s concepts and woven them into the title and lyrics of their latest album, Map of the Soul:Persona. What is our persona and how does it affect our life’s journey? What masks do we wear as we engage those around us? Our persona is ultimately how we relate to the world. Combined with our ego, shadow, anima and other intra-psychic elements it creates an internal map of the soul. T.S. Eliot, one of the most famous English poets of the 20th Century, wrote that every cat has three names: the name that everybody knows, the name that only the cat’s intimate friends and family know, and the name that only the cat knows. As humans, we also have three names: the name that everybody knows, which is the public persona; the name of that only your close friends and family know, which is your private persona; and the name that only you know, which refers to your deepest self. Many people know the first name, and some people know the second. Do you know your secret name, your individual, singular, unique name? This is a name that was given to you before you were named by your family and by your society. This name is the one that you should never lose or forget. Do you know it?
Author: Robert H. Hopcke Publisher: Shambhala Publications ISBN: Category : Minorities Languages : en Pages : 284
Book Description
"The persona is our mask - the place in our personality where who we are perceived to be confronts who we really are. But, as C. G. Jung understood, the persona is not to be disregarded in the search for our true selves, but rather to be honored as an essential part of the rich and complex configuration of the whole person. Robert Hopcke underscores the persona's essential role of mediator between our inner and outer worlds. He follows the concept from Jung's original theory into its persistent manifestations in traditional rituals and the arts, and on into the lives of real men and women to explore such questions as: what is the result of identifying too completely with one's persona?; is it possible not to have a persona?; what part does persona play in sex roles and communication between the sexes?; how do people whose inner selves clash with cultural expectations - like women, gays and lesbians, and people of color - use their personas to adapt?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Jackie Raphael
Author: Jackie Raphael
Author: Laura Crockett
Author: Ghaoui, Claude
Author: John Pruitt
Author: Bernard J. Jansen
Author: Tamara Adlin
Author: Aaron Woland
Author: Marc Sniukas
Author: Murray Stein
Author: Robert H. Hopcke