Phygital Intelligence PDF Download

Author: Chao Yan
Publisher: Springer Nature
ISBN: 981998405X
Category : Technology & Engineering
Languages : en
Pages : 548

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Book Description
This open access book is a compilation of selected papers from 2023 DigitalFUTURES — The 5nd International Conference on Computational Design and Robotic Fabrication (CDRF 2023). The work focuses on novel techniques for computational design and robotic fabrication. The contents make valuable contributions to academic researchers, designers, and engineers in the industry. As well, readers will encounter new ideas about understanding intelligence in architecture.

Author: Francesco Paolo Appio
Publisher: Taylor & Francis
ISBN: 1000912639
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a development standpoint in computer science. Indeed, recent reports and academic publications show that we are clearly on the path toward pervasive AI in both business and society. Organizations must adopt AI to maintain a competitive advantage and explore opportunities for unprecedented innovation. This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large. The book highlights novel and high-quality research in data science and business analytics and examines the current and future impact of AI in business and society. The authors bridge the gap between business and technical perspectives and demonstrate the potential (and actual) impact on society. Embracing applied, qualitative, and quantitative research as well as field experiments and data analysis, the book covers a broad range of topics including but not limited to human-centered AI, product and process innovation, corporate governance, AI and ethics, organizational performance, and entrepreneurship. This comprehensive book will be a valuable resource for researchers, academics, and postgraduate students across AI, technology and innovation management, and a wide range of business disciplines.

Author: Tennin, Kyla Latrice
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.

Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Author: Amitava Choudhury
Publisher: Springer Nature
ISBN: 981192984X
Category : Social Science
Languages : en
Pages : 215

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Book Description
This book provides an understanding of the evolution of digitization in our day to day life and how it has become a part of our social system. The obvious challenges faced during this process and how these challenges were overcome have been discussed. The discussions revolve around the solutions to these challenges by leveraging the use of various advanced technologies. The book mainly covers the use of these technologies in variety of areas such as smart cities, healthcare informatics, transportation automation, digital transformation of education. The book intends to be treated as a source to provide the systematic discussion to the bouquet of areas that are essential part of digitized societies. In light of this, the book accommodates theoretical, methodological, well-established, and validated empirical work dealing with various related topics.

Author: DR. PRIYA SACHDEVA
Publisher: Clever Fox Publishing
ISBN:
Category : Computers
Languages : en
Pages : 228

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Book Description
Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

Author: Akel, Gökhan
Publisher: IGI Global
ISBN: 1668443821
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Author: Bridgit DAO
Publisher: CRC Press
ISBN: 1000960463
Category : Computers
Languages : en
Pages : 323

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Book Description
Buckle up for a fascinating journey through layers of insight and metaphors that explain the past, present, and future of the Web. Readers from all walks of life will learn something ancient, something novel, and something practical. Those who give it careful consideration will never see the Web the same way again. This book proclaims into existence decentralized public space above the webpage that enables the shift from personal to collective computing. The Web's next frontier is the Metaweb, a hyper-dimensional web over Today's Web that connects people and information silos, with accountability and fair value exchange. The Metaweb can drastically reduce false information, abuse, and scams, as well as enable the unprecedented level of collaboration needed to address humanity's global challenges. The book posits a symbiotic relationship between AI and the Metaweb, where AI assists in generating, organizing, and curating content, while the Metaweb provides the necessary constraints, data, and context for AI to function effectively, transparently, and in alignment with humanity. The AI-assisted collaboration among humans on the Metaweb will enable a vast collective intelligence and the capture of tremendous untapped value. For more information go to: http://metawebbook.com

Author: Scribano, Adrian
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 339

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Book Description
In the rapidly evolving realm of Artificial Intelligence (AI) and digital technologies, a pressing issue confronts academic scholars and social scientists—the profound consequences of AI adoption within the intricate structures of society. Despite its pervasive influence, this critical topic remains largely unexplored in academic circles, leaving a significant knowledge gap regarding how AI reshapes human interactions, institutions, and the fabric of our digital society. AI and Emotions in Digital Society, edited by Adrian Scribano and Maximiliano E Korstanje, emerges as the timely and compelling solution to bridge this divide. In this transformative book, readers embark on an intellectual journey exploring the intricate interplay between society, technology, and emotions. Drawing together high-quality chapters from diverse disciplines and cultural backgrounds, the book fosters critical discussions that delve into the philosophical quandaries underpinning AI's influence, especially within the context of our ever-changing world. By adopting a balanced perspective that acknowledges both risks and opportunities, the book equips postgraduate students, professionals, policymakers, AI analysts, and social scientists with the tools to comprehend the far-reaching effects of AI on human behavior, institutions, and democratic processes. As readers engage with this thought-provoking content, they gain profound insights into how AI impacts various sectors, including education, travel, literature, politics, and cyber-security. AI and Emotions in Digital Society serves as an indispensable resource for navigating the ongoing AI revolution, inspiring informed decision-making, and fostering critical dialogue. By empowering readers to grasp the complexities of AI's role in a new cosmopolitan capitalism, the book opens possibilities for a future where humanity and technology harmoniously coexist, shaping the course of our digitally interconnected society.

Author: Francesca Zanella
Publisher: Springer Nature
ISBN: 3031498119
Category : Business & Economics
Languages : en
Pages : 784

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Book Description
This open access book gathers the contributions from the Design! OPEN International Conference, held in Parma, Italy in May 2022. The conference explored the multidisciplinary aspects of design starting from its dimensions: objects (design as focused on the object, on its functional and symbolic dimension, and at the same time on the object as a tool for representing cultures), processes (the designer’s self-reflective moment which is focused on the analysis and on the definition of processes in various contexts, spanning innovation, social engagement, reflection on emergencies or forecasting), experiences (design as a theoretical and practical strategy aimed at facilitating experiential interactions among people, people and objects or environments), and narratives (making history, representing through different media, archiving, narrating, and exhibiting design). The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.