Pioneers of Digital PDF Download

Author: Mel Carson
Publisher: Kogan Page Publishers
ISBN: 0749466057
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Author: Johnny Ryan
Publisher: Reaktion Books
ISBN: 1861898355
Category : Computers
Languages : en
Pages : 250

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Book Description
A History of the Internet and the Digital Future tells the story of the development of the Internet from the 1950s to the present and examines how the balance of power has shifted between the individual and the state in the areas of censorship, copyright infringement, intellectual freedom, and terrorism and warfare. Johnny Ryan explains how the Internet has revolutionized political campaigns; how the development of the World Wide Web enfranchised a new online population of assertive, niche consumers; and how the dot-com bust taught smarter firms to capitalize on the power of digital artisans. From the government-controlled systems of the Cold War to today’s move towards cloud computing, user-driven content, and the new global commons, this book reveals the trends that are shaping the businesses, politics, and media of the digital future.

Author: Steve Dixon
Publisher: MIT Press
ISBN: 0262303329
Category : Performing Arts
Languages : en
Pages : 1027

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Book Description
The historical roots, key practitioners, and artistic, theoretical, and technological trends in the incorporation of new media into the performing arts. The past decade has seen an extraordinarily intense period of experimentation with computer technology within the performing arts. Digital media has been increasingly incorporated into live theater and dance, and new forms of interactive performance have emerged in participatory installations, on CD-ROM, and on the Web. In Digital Performance, Steve Dixon traces the evolution of these practices, presents detailed accounts of key practitioners and performances, and analyzes the theoretical, artistic, and technological contexts of this form of new media art. Dixon finds precursors to today's digital performances in past forms of theatrical technology that range from the deus ex machina of classical Greek drama to Wagner's Gesamtkunstwerk (concept of the total artwork), and draws parallels between contemporary work and the theories and practices of Constructivism, Dada, Surrealism, Expressionism, Futurism, and multimedia pioneers of the twentieth century. For a theoretical perspective on digital performance, Dixon draws on the work of Philip Auslander, Walter Benjamin, Roland Barthes, Jean Baudrillard, and others. To document and analyze contemporary digital performance practice, Dixon considers changes in the representation of the body, space, and time. He considers virtual bodies, avatars, and digital doubles, as well as performances by artists including Stelarc, Robert Lepage, Merce Cunningham, Laurie Anderson, Blast Theory, and Eduardo Kac. He investigates new media's novel approaches to creating theatrical spectacle, including virtual reality and robot performance work, telematic performances in which remote locations are linked in real time, Webcams, and online drama communities, and considers the "extratemporal" illusion created by some technological theater works. Finally, he defines categories of interactivity, from navigational to participatory and collaborative. Dixon challenges dominant theoretical approaches to digital performance—including what he calls postmodernism's denial of the new—and offers a series of boldly original arguments in their place.

Author: Andrew Maynard
Publisher: Mango Media Inc.
ISBN: 1633539067
Category : Performing Arts
Languages : en
Pages : 246

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Book Description
“Deftly shows how a seemingly frivolous film genre can guide us in shaping tomorrow’s world.” —Seth Shostak, senior astronomer, SETI Institute Artificial intelligence, gene manipulation, cloning, and interplanetary travel are all ideas that seemed like fairy tales but a few years ago. And now their possibilities are very much here. But are we ready to handle these advances? This book, by a physicist and expert on responsible technology development, reveals how science fiction movies can help us think about and prepare for the social consequences of technologies we don’t yet have, but that are coming faster than we imagine. Films from the Future looks at twelve movies that take us on a journey through the worlds of biological and genetic manipulation, human enhancement, cyber technologies, and nanotechnology. Readers will gain a broader understanding of the complex relationship between science and society. The movies mix old and new, and the familiar and unfamiliar, to provide a unique, entertaining, and ultimately transformative take on the power of emerging technologies, and the responsibilities they come with.

Author: James Allen-Robertson
Publisher: Springer
ISBN: 1137033479
Category : Social Science
Languages : en
Pages : 231

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Book Description
How did digital media happen ? Through a unique approach to digital documents, and detailed intricate histories of illicit internet piracy networks, The Digital Culture Industry goes beyond the Napster creation myth and illuminates the unseen individuals, code and events behind the turn to digital media.

Author: Jonathan Blaney
Publisher: Manchester University Press
ISBN: 1526132699
Category : History
Languages : en
Pages : 150

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Book Description
This book is a practical introduction to digital history. It offers advice on the scoping of a project, evaluation of existing digital history resources, a detailed introduction to how to work with large text resources, how to manage digital data and how to approach data visualisation. Doing digital history covers the entire life-cycle of a digital project, from conception to digital outputs. It assumes no prior knowledge of digital techniques and shows you how much you can do without writing any code. It will give you the skills to use common formats such as XML. A key message of the book is that data preparation is a central part of most digital history projects, but that work becomes much easier and faster with a few essential tools.

Author: Andrew Williams
Publisher: CRC Press
ISBN: 1317503813
Category : Computers
Languages : en
Pages : 255

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Book Description
The growth of videogame design programs in higher education and explosion of amateur game development has created a need for a deeper understanding of game history that addresses not only "when," but "how" and "why." Andrew Williams takes the first step in creating a comprehensive survey on the history of digital games as commercial products and artistic forms in a textbook appropriate for university instruction. History of Digital Games adopts a unique approach and scope that traces the interrelated concepts of game design, art and design of input devices from the beginnings of coin-operated amusement in the late 1800s to the independent games of unconventional creators in the present. Rooted in the concept of videogames as designed objects, Williams investigates the sources that inspired specific game developers as well as establishing the historical, cultural, economic and technological contexts that helped shape larger design trends. Key Features Full-color images and game screenshots Focuses primarily on three interrelated digital game elements: visual design, gameplay design and the design of input devices This book is able to discuss design trends common to arcade games, home console games and computer games while also respecting the distinctions of each game context Includes discussion of game hardware as it relates to how it affects game design Links to online resources featuring games discussed in the text, video tutorial and other interactive resources will be included.

Author: Gabriele Balbi
Publisher: Routledge
ISBN: 1351807234
Category : Social Science
Languages : en
Pages : 197

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Book Description
From the punch card calculating machine to the personal computer to the iPhone and more, this in-depth text offers a comprehensive introduction to digital media history for students and scholars across media and communication studies, providing an overview of the main turning points in digital media and highlighting the interactions between political, business, technical, social, and cultural elements throughout history. With a global scope and an intermedia focus, this book enables students and scholars alike to deepen their critical understanding of digital communication, adding an understudied historical layer to the examination of digital media and societies. Discussion questions, a timeline, and previously unpublished tables and maps are included to guide readers as they learn to contextualize and critically analyze the digital technologies we use every day.

Author: Mats Fridlund
Publisher: Helsinki University Press
ISBN: 9523690213
Category : History
Languages : en
Pages : 382

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Book Description
Historical scholarship is currently undergoing a digital turn. All historians have experienced this change in one way or another, by writing on word processors, applying quantitative methods on digitalized source materials, or using internet resources and digital tools. Digital Histories showcases this emerging wave of digital history research. It presents work by historians who – on their own or through collaborations with e.g. information technology specialists – have uncovered new, empirical historical knowledge through digital and computational methods. The topics of the volume range from the medieval period to the present day, including various parts of Europe. The chapters apply an exemplary array of methods, such as digital metadata analysis, machine learning, network analysis, topic modelling, named entity recognition, collocation analysis, critical search, and text and data mining. The volume argues that digital history is entering a mature phase, digital history ‘in action’, where its focus is shifting from the building of resources towards the making of new historical knowledge. This also involves novel challenges that digital methods pose to historical research, including awareness of the pitfalls and limitations of the digital tools and the necessity of new forms of digital source criticisms. Through its combination of empirical, conceptual and contextual studies, Digital Histories is a timely and pioneering contribution taking stock of how digital research currently advances historical scholarship.

Author: Daniel Cohen
Publisher: University of Pennsylvania Press
ISBN:
Category : Computers
Languages : en
Pages : 336

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Book Description
Selected by Choice magazine as an Outstanding Academic Title Digital History: A Guide to Gathering, Preserving, and Presenting the Past on the Web provides for the first time a plainspoken and thorough introduction to the web for historians—teachers and students, archivists and museum curators, professors as well as amateur enthusiasts—who wish to produce online historical work or to build upon and improve the projects they have already started in this important new medium. The book takes the reader step by step through planning a project, understanding the technologies involved and how to choose the appropriate ones, designing a site that is both easy to use and scholarly, digitizing materials in a way that makes them web-friendly while preserving their historical integrity, and reaching and responding to an intended audience effectively. It also explores the repercussions of copyright law and fair use for scholars in a digital age and examines more cutting-edge web techniques involving interactivity, such as sites that use the medium to solicit and collect historical artifacts. Finally, the book provides basic guidance for ensuring that the digital history the reader creates will not disappear in a few years. Throughout, Digital History maintains a realistic sense of the advantages and disadvantages of putting historical documents, interpretations, and discussions online. The authors write in a tone that makes Digital History accessible to those with little knowledge of computers, while including a host of details that more technically savvy readers will find helpful. And although the book focuses particularly on historians, those working in related fields in the humanities and social sciences will also find this to be a useful introduction. Digital History builds upon more than a decade of experience and expertise in creating pioneering and award-winning work by the Center for History and New Media at George Mason University.