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Author: Heidi A. McKee Publisher: Taylor & Francis ISBN: 1351770772 Category : Business & Economics Languages : en Pages : 234
Book Description
Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.
Author: Heidi A. McKee Publisher: Taylor & Francis ISBN: 1351770772 Category : Business & Economics Languages : en Pages : 234
Book Description
Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.
Author: George Hayhoe Publisher: Routledge ISBN: 1351845284 Category : Psychology Languages : en Pages : 376
Book Description
This book explores five important areas where technology affects society, and suggests ways in which human communication can facilitate the use of that technology.Usability has become a foundational discipline in technical and professional communication that grows out of our rhetorical roots, which emphasize purpose and audience. As our appreciation of audience has grown beyond engineers and scientists to lay users of technology, our appreciation of the diversity of those audiences in terms of age, geography, and other factors has similarly expanded.We are also coming to grips with what Thomas Friedman calls the 'flat world,' a paradigm that influences how we communicate with members of other cultures and speakers of other languages. And because most of the flatteners are either technologies themselves or technology-driven, technical and professional communicators need to leverage these technologies to serve global audiences.Similarly, we are inundated with information about world crises involving health and safety issues. These crises are driven by the effects of terrorism, the aging population, HIV/AIDS, and both human-made and natural disasters. These issues are becoming more visible because they are literally matters of life and death. Furthermore, they are of special concern to audiences that technical and professional communicators have little experience targeting - the shapers of public policy, seniors, adolescents, and those affected by disaster.Biotechnology is another area that has provided new roles for technical and professional communicators. We are only beginning to understand how to communicate the science accurately without either deceiving or panicking our audience. We need to develop a more sophisticated understanding of how communication can shape reactions to biotechnology developments. Confronting this complex network of issues, we're challenged to fashion both our message and the audience's perceptions ethically.Finally, today's corporate environment is being shaped by technology and the global nature of business. Technical and professional communicators can play a role in capturing and managing knowledge, in using technology effectively in the virtual workplace, and in understanding how language shapes organizational culture.
Author: Deborah A. Gaut Publisher: Allyn & Bacon ISBN: 9780133035797 Category : Business & Economics Languages : en Pages : 372
Book Description
Adults of any age and job level need to develop an understanding of the issues and concerns that will face them in the next millennium-from relational life, work life, public life, and techno-life. This book introduces readers to the problems they will face and provides them with the necessary skills they'll need in order to cope with this fast-paced environment. Through in-depth discussions of important topics as gender, diversity, humor in the professional setting, and business etiquette and protocol, this volume moves to new territory that existing books have not yet explored. Topics include: the communication process; the art of listening; the care and feeding of an interpersonal network; groups and teams; diversity; leadership; business presentations, and more. Professionals who want to get ahead in their workplace as they gear up for a whole new century.
Author: Kristen Getchell Publisher: Routledge ISBN: 1351132857 Category : Language Arts & Disciplines Languages : en Pages : 212
Book Description
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
Author: Kelly M. Quintanilla Publisher: SAGE Publications ISBN: 150636957X Category : Language Arts & Disciplines Languages : en Pages : 634
Book Description
Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.
Author: Erika Darics Publisher: Cambridge University Press ISBN: 1108484492 Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
Demonstrates that language awareness and discourse consciousness are key for critical thinking and communication in professional contexts.
Author: John Duffy Publisher: University Press of Colorado ISBN: 1607329972 Category : Language Arts & Disciplines Languages : en Pages : 286
Book Description
After Plato redefines the relationships of rhetoric for scholars, teachers, and students of rhetoric and writing in the twenty-first century. Featuring essays by some of the most accomplished scholars in the field, the book explores the diversity of ethical perspectives animating contemporary writing studies—including feminist, postmodern, transnational, non-Western, and virtue ethics—and examines the place of ethics in writing classrooms, writing centers, writing across the curriculum programs, prison education classes, and other settings. When truth is subverted, reason is mocked, racism is promoted, and nationalism takes center stage, teachers and scholars of writing are challenged to articulate the place of rhetorical ethics in the writing classroom and throughout the field more broadly. After Plato demonstrates the integral place of ethics in writing studies and provides a roadmap for future conversations about ethical rhetoric that will play an essential role in the vitality of the field. Contributors: Fred Antczak, Patrick W. Berry, Vicki Tolar Burton, Rasha Diab, William Duffy, Norbert Elliot, Gesa E. Kirsch, Don J. Kraemer, Paula Mathieu, Robert J. Mislevy, Michael A. Pemberton, James E. Porter, Jacqueline Jones Royster, Xiaoye You, Bo Wang
Author: Steven A. Beebe Publisher: Pearson ISBN: 0133973646 Category : Language Arts & Disciplines Languages : en Pages : 289
Book Description
REVEL™ for Business and Professional Communication is organized around five fundamental principles of communication, providing a useful pedagogical framework for the reader. These principles are applied to a variety of business and professional contexts, including workplace relationships, interviewing, group and team work, and giving presentations. Authors Steven Beebe and Timothy Mottet help students learn to be aware of their communication, to use verbal and nonverbal messages, to listen effectively, and to adapt their communication to others’ needs and styles. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.
Author: Ann Hill Duin Publisher: Springer Nature ISBN: 3030709280 Category : Technology & Engineering Languages : en Pages : 173
Book Description
This book is useful to understand and write alongside non-human agents, examine the impact of algorithms and AI on writing, and accommodate relationships with autonomous agents. This ground-breaking future-driven framework prepares scholars and practitioners to investigate and plan for the social, digital literacy, and civic implications arising from emerging technologies. This book prepares researchers, students, practitioners, and citizens to work with AI writers, virtual humans, and social robots. This book explores prompts to envision how fields and professions will change. The book’s unique integration with Fabric of Digital Life, a database and structured content repository for conducting social and cultural analysis of emerging technologies, provides concrete examples throughout. Readers gain imperative direction for collaborative, algorithmic, and autonomous writing futures.
Author: Heidi A. McKee
Author: Heidi A. McKee
Author: George Hayhoe
Author: Deborah A. Gaut
Author: Kristen Getchell
Author: Kelly M. Quintanilla
Author: Erika Darics
Author: John Duffy
Author: Steven A. Beebe
Author: Ann Hill Duin
Author: Kory Floyd