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Author: U. C. Mathur Publisher: I. K. International Pvt Ltd ISBN: 9380578660 Category : Business & Economics Languages : en Pages : 496
Book Description
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
Author: U. C. Mathur Publisher: I. K. International Pvt Ltd ISBN: 9380578660 Category : Business & Economics Languages : en Pages : 496
Book Description
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
Author: Gibson G. Vedamani Publisher: ISBN: 9788179921517 Category : Business & Economics Languages : en Pages : 262
Book Description
Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Key Features — Provides distinct perspectives on both retailing in India and in international markets — Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing — Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. — Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject — Presents updates on recent retail concepts and initiatives practiced in retail organizations
Author: Joachim Zentes Publisher: Springer ISBN: 3658101830 Category : Business & Economics Languages : en Pages : 468
Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Barry Berman Publisher: ISBN: 9780130263346 Category : Business & Economics Languages : en Pages : 808
Book Description
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author: Dhruv Grewal Publisher: SAGE ISBN: 1526457334 Category : Business & Economics Languages : en Pages : 225
Book Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author: Michael Levy Publisher: McGraw-Hill/Irwin ISBN: 9780072315776 Category : Business & Economics Languages : en Pages : 936
Book Description
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Author: Milady Publisher: Milady Publishing Company ISBN: 9781111540777 Category : Health & Fitness Languages : en Pages : 0
Book Description
Managing a retail operation in a salon or spa can be a daunting task. To the technician learning business skills, Retail Management for Salons and Spas is a fantastic resource. This text provides essential business information and a clear understanding of what it takes to run a profitable retail operation while overseeing the day-to-day operations. Topics include identifying a target market, preparing and executing a marketing plan, retail sales forecasting, vendor selection, purchasing strategies, inventory management, record keeping, space planning, and incentivizing staff. It also effectively provides tools such as case studies, learning activities, and quizzes to bring lessons to life. With Retail Management for Salons and Spas, professionals will learn the why, the when, and the how of selling retail products to their customers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Conrad Lashley Publisher: Routledge ISBN: 113639821X Category : Business & Economics Languages : en Pages : 376
Book Description
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Author: Prabhu TL Publisher: Nestfame Creations Pvt. Ltd. ISBN: Category : Business & Economics Languages : en Pages : 247
Book Description
Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.