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Author: Rob Garner Publisher: John Wiley & Sons ISBN: 1118283414 Category : Business & Economics Languages : en Pages : 410
Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Rob Garner Publisher: John Wiley & Sons ISBN: 1118283414 Category : Business & Economics Languages : en Pages : 410
Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Ron Jones Publisher: John Wiley & Sons ISBN: 1118216911 Category : Business & Economics Languages : en Pages : 357
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Dr. Alan Glazier Publisher: Author House ISBN: 1456738917 Category : Computers Languages : en Pages : 238
Book Description
The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
Author: Judith F. Stone Publisher: State University of New York Press ISBN: 1438421389 Category : Political Science Languages : en Pages : 282
Book Description
During the last one hundred years, programmatic social reform legislation has increasingly been accepted as an essential economic, social and political component of advanced capitalist nations. The Search for Social Peace investigates the reform movement in France—from its origins in the 1890s until the First World War—and details the struggle to end class conflict and achieve social peace. Who the reformers were, what they argued and how successful they were in fulfilling their promises are among the questions answered in The Search for Social Peace. Facing the pressures of an industrializing economy and the rise of an active, enfranchised working class, French reformers coalesced into a parliamentary force which, by 1910, could claim passage of a number of major reform laws. Judith Stone examines the results of this reform effort and demonstrates why legislation failed to alter deeply entrenched patterns in labor relations. Her study deepens our understanding of the social and political stalemate during the Third Republic. Social legislation, its cost and impact on the labor market and labor relations, is again the subject of intense debate. The current political climate makes all the more relevant the earlier reform effort, its supporters, their goals, their opponents—all of which are covered in this lucid work.
Author: Gary Scott Smith Publisher: Lexington Books ISBN: 9780739101964 Category : History Languages : en Pages : 656
Book Description
In their studies of social Christianity, scholars of American religion have devoted critical attention to a group of theologically liberal pastors, primarily in the Northeast. Gary Scott Smith attempts to paint a more complete picture of the movement. Smith's ambitious and thorough study amply demonstrates how social Christianity--which included blacks, women, Southerners, and Westerners--worked to solve industrial, political, and urban problems; reduce racial discrimination; increase the status of women; curb drunkenness and prostitution; strengthen the family; upgrade public schools; and raise the quality of public health. In his analysis of the available scholarship and case studies of individuals, organizations, and campaigns central to the movement, Smith makes a convincing case that social Christianity was the most widespread, long-lasting, and influential religious social reform movement in American history.
Author: Charles D. Smith Publisher: State University of New York Press ISBN: 1438420404 Category : Biography & Autobiography Languages : en Pages : 272
Author: John Callaghan Publisher: Manchester University Press ISBN: 1526125099 Category : Political Science Languages : en Pages : 318
Book Description
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The search for social democracy has not been an easy one over the last three decades. The economic crisis of the 1970s, and the consequent rise of neo-liberalism, confronted social democrats with difficult new circumstances: tax-resistant electorates, the globalisation of capital and Western deindustrialisation. In response, a new bout of ideological revisionism consumed social democratic parties. But did this revisionism simply amount to a neo-liberalisation of the Left or did it propose a recognisably social democratic agenda? Were these ideological adaptations the only feasible ones or were there other forms of modernisation that might have yielded greater strategic dividends for the Left? Why did some social democratic parties feel it necessary to take their revisionism much further than others? In search of social democracy brings together prominent scholars of social democracy to address these questions. Focusing on the social democratic heartland of Western Europe (although Australia and the United States also figure in the analysis), it gives the first detailed assessment of how the new social democratic revisionism has fared in government. The book begins by considering the underlying causes of the end of social democracy’s golden age and the magnitude of the challenges faced by social democratic parties after the 1970s. It then proceeds to examine detailed case studies of how particular social democratic parties responded to this changed political terrain. Finally, it contributes to a broader conversation about the future of social democracy by considering ways in which the political thought of ‘third way’ social democracy might be radicalised for the twenty-first century. The contributors offer a variety of perspectives – some are sceptical of social democracy’s prospects, others more sanguine; some supportive of the performance of social democratic parties in government, others bitingly critical. But they are united by the conviction that the themes addressed in this book are crucial to understanding the current politics of the industrialised world and, in particular, to determining the feasibility of more egalitarian and democratic social outcomes than have been possible so far in the era of neo-liberalism.
Author: Nóirín Hayes Publisher: Routledge ISBN: 1315468115 Category : Education Languages : en Pages : 130
Book Description
Commemorating the life and work of Dr John Bennett; his lifelong contribution to Early Childhood Education and Care, and his ongoing influence on policy, research and practice in this field, In Search of Social Justice is a tribute to a preeminent scholar and his vision for an equitable and high-quality start for all children. Working tirelessly to raise the profile of Early Childhood Education and Care, and prioritise the rights and well-being of children and families in national and international policy, John Bennet played an invaluable role in improving the position of young children globally. In Search of Social Justice takes John’s legacy as a starting point for critical examination of the changing discourse on Early Childhood Education, and argues for the continued relevance of his approach. Drawing on personal reflections, vignettes and testimonials from eminent authors who shared their professional lives with him, the book foregrounds John’s insistence that we must continue to shape policy and provision through inquiry, high-quality evidence, passion and persistence, improving the early experiences of all young children. As much a celebration of John’s work and achievements, as a call to collective action towards achieving his vision for equitable, quality early childhood education and care, this is a fascinating read for students, researchers and activists in the field of Early Childhood Education and Care.
Author: Paul C. Light Publisher: Rowman & Littlefield ISBN: 0815701594 Category : Business & Economics Languages : en Pages : 313
Book Description
Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. A very elemental definition would note that it involves individuals, groups, networks, or organizations seeking sustainable change via new ideas on how governments, nonprofits, and businesses can address significant social problems. That leaves plenty of gaps, however, and without adequate agreement on what the term means, we cannot measure it effectively. The unsatisfying results are apple-to-orange comparisons that make replication and further research difficult. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light's original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field.
Author: Rob Garner
Author: Rob Garner
Author: Ron Jones
Author: Dr. Alan Glazier
Author: Judith F. Stone
Author: Gary Scott Smith
Author: Charles D. Smith
Author: John Callaghan
Author: Nóirín Hayes
Author: Paul C. Light
Author: Francesca Miller