Positive Exposure PDF Download

Author: Rick Guidotti
Publisher:
ISBN: 9781495190810
Category :
Languages : en
Pages :

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Author: Allen P. Adamson
Publisher: BenBella Books
ISBN: 1637742967
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage. Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service. We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy. We set up meetings with Calendly and pay bills with Venmo. The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only point the way for other industries to carve out market dominance. Seeing the How brings together data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible. Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors out there, including Netflix, Apple, Warby Parker, and Stitch Fix. These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier. Successful experience disruption is the de facto new competitive advantage across all categories. With Seeing the How you’ll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty.

Author: Jennifer Eivaz
Publisher: Baker Books
ISBN: 1493411640
Category : Religion
Languages : en
Pages : 160

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Foundational Teaching on Discerning What Is Happening in the Spiritual Realm For many believers, operating in the gifts of the Spirit has become a normal way of life. Yet there is one often-overlooked, often-misunderstood gift crucial to the well-being of the church: the gift of discerning spirits. This gift is the powerful supernatural ability to hear and see into the spiritual realm, yet many people who have it may think they are crazy. Finding no help from the church, some have turned to medical doctors and actually been diagnosed with a mental disorder. Jennifer Eivaz, a trusted prophetic voice, has been there, and she offers hope, healing, and practical help. Pulling back the veil, she · lays a biblical foundation for how this gift works · helps you discern what you are seeing and hearing · reveals what is happening in the spiritual realm · provides insight into the demonic, the angelic, and spiritual happenings · and more. The enemy is on the move. More than ever, the church needs people who operate in this powerful gift to expose hidden threats and help lead the church to victory.

Author: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 1403984905
Category : Business & Economics
Languages : en
Pages : 257

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In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

Author: Mitchell L. Stevens
Publisher: Princeton University Press
ISBN: 0691202931
Category : Education
Languages : en
Pages : 180

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An in-depth look at why American universities continue to favor U.S.-focused social science research despite efforts to make scholarship more cosmopolitan U.S. research universities have long endeavored to be cosmopolitan places, yet the disciplines of economics, political science, and sociology have remained stubbornly parochial. Despite decades of government and philanthropic investment in international scholarship, the most prestigious academic departments still favor research and expertise on the United States. Why? Seeing the World answers this question by examining university research centers that focus on the Middle East and related regional area studies. Drawing on candid interviews with scores of top scholars and university leaders to understand how international inquiry is perceived and valued inside the academy, Seeing the World explains how intense competition for tenure-line appointments encourages faculty to pursue “American” projects that are most likely to garner professional advancement. At the same time, constrained by tight budgets at home, university leaders eagerly court patrons and clients worldwide but have a hard time getting departmental faculty to join the program. Together these dynamics shape how scholarship about the rest of the world evolves. At once a work-and-occupations study of scholarly disciplines, an essay on the formal organization of knowledge, and an inquiry into the fate of area studies, Seeing the World is a must-read for anyone who cares about the future of knowledge in a global era.

Author: Rita McGrath
Publisher: Houghton Mifflin
ISBN: 0358022339
Category : Business & Economics
Languages : en
Pages : 277

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The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can "see around corners"-that is, spot the disruptive inflection points developing before they hit-are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.

Author: Kimberly White
Publisher: Berrett-Koehler Publishers
ISBN: 1523094893
Category : Business & Economics
Languages : en
Pages : 241

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"A vivid depiction and real-world example of the personal and institutional impact of the Arbinger Institute's transformative ideas (Leadership and Self-Deception; 1.4 million copies sold) within a healthcare organization--The HG nursing homes. In general, nursing homes are scorned healthcare institutions--but it was in these transformed HG homes that Kimberly White discovered a new way of "seeing" people and underwent her own personal transformation. Both HG and White shifted their perspective and mindset based on their adoption of The Arbinger Institute's basic principles. Without realizing it, we tend to treat people as objects. We see them solely in terms of their usefulness to us. This invites tension and conflict, and changing this mindset is at the heart of the Arbinger Institute's work. This book is a moving true story of an unhappy woman whose life and family were transformed when she began researching how Arbinger's ideas were being implemented in nursing homes. Kimberly White was astonished to discover that those who choose to care for the elderly and ill, earning low pay in a maligned industry, were nevertheless full of satisfaction, compassion and love because of their ability to see their patients as real and true and valuable people. White's research became a personal exploration of how to see the people in her own life as people in that same profound way. When she did, everything in her life and her world changed--and the reader's will too"--

Author: Marjorie Priceman
Publisher: Dragonfly Books
ISBN: 0307793125
Category : Juvenile Fiction
Languages : en
Pages : 40

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Illus. in full color. An apple pie is easy to make...if the market is open. But if the market is closed, the world becomes your grocery store. This deliciously silly recipe for apple pie takes readers around the globe to gather ingredients. First hop a steamboat to Italy for the finest semolina wheat. Then hitch a ride to England and hijack a cow for the freshest possible milk. And, oh yes! Don't forget to go apple picking in Vermont! A simple recipe for apple pie is included. "Libraries should consider purchasing multiple copies since every preschool and primary-grade teacher in town will want a copy to read."--(starred) Booklist.

Author: Dov Seidman
Publisher: John Wiley & Sons
ISBN: 1118167686
Category : Business & Economics
Languages : en
Pages : 384

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The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

Author: James C. Scott
Publisher: Yale University Press
ISBN: 0300252986
Category : Political Science
Languages : en
Pages : 462

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“One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University