Author: Raymond Bednar Publisher: iUniverse ISBN: 0595348122 Category : Business & Economics Languages : en Pages : 112
Book Description
Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.
Author: Tony Robbins Publisher: Simon and Schuster ISBN: 1668052709 Category : Business & Economics Languages : en Pages : 368
Book Description
#1 NEW YORK TIMES BESTSELLER Tony Robbins returns with the final book in his financial freedom trilogy by unveiling the power of alternative investments. Robbins, and renowned investor Christopher Zook, take you on a journey to interview a dozen of the world’s most successful investors in private equity, private credit, private real estate, and venture capital. They share their favorite strategies and insights in this practical guidebook. For decades, trillions of dollars in “smart money” has been making outsized returns using private equity, private credit, venture capital and other alternative investments. Robbins teams up with renowned private equity investor Christopher Zook, founder of CAZ Investments, to sit down with more than a dozen of the world’s greatest alternative investment managers, collectively managing over half a trillion dollars on behalf of investors. Names like… Robert F. Smith – Founder of Vista Equity Partners, Smith is the considered the most successful enterprise software investor of all time. Vinod Khosla – Founder of Khosla Ventures, Vinod Khosla is considered a legend in Venture Capital. He is famous for turning a $4 million investment into a $7 billion windfall for his investors. Michael B. Kim – The “Godfather of Private Equity” in Asia, Kim has created the largest private equity firm in Asia. His astounding success for investors has also made him South Korea’s wealthiest man. And many more! In The Holy Grail of Investing, you’ll discover: -How to take advantage of the trillions flowing into private equity by becoming an owner of firms that actually manage the assets and share in the revenue they generate -How to take advantage of the two to three times higher returns of private credit as an alternative (or compliment) to bonds -How new rule changes allow individual investors to own a piece of the major professional sports teams (MLB, NBA, NHL, MLS) and benefit from this fanatically driven asset class -How to invest in the energy evolution and ride the wave of trillions in global investments -How investments in private real estate can work as an inflationary hedge and source of tax efficient income -How many of the world’s greatest investors thrive in good times and bad
Author: Larry DeGaris Publisher: Routledge ISBN: 1136223460 Category : Business & Economics Languages : en Pages : 282
Book Description
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Author: Pippa Collett Publisher: John Wiley & Sons ISBN: 0470980001 Category : Business & Economics Languages : en Pages : 264
Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author: Ardi Kolah Publisher: Routledge ISBN: 1317444701 Category : Business & Economics Languages : en Pages : 401
Book Description
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Author: Tom Lunt Publisher: Kogan Page Publishers ISBN: 0749480939 Category : Business & Economics Languages : en Pages : 289
Book Description
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Author: Jacqui McSorley Publisher: Mansion ISBN: 1932421149 Category : Sports & Recreation Languages : en Pages : 334
Book Description
Whether your kid is 2 or 18, just starting, has played some golf, or is already a champion, this guide provides practical answers and new ideas to help them get the most out of the game and enjoy an exhilarating golfing life.
Author: Brett Snyder Publisher: Rowman & Littlefield ISBN: 0762790946 Category : Business & Economics Languages : en Pages : 176
Book Description
Having passion about a topic is a great reason to start blogging, but there is a lot more to it than that. This book will be able to help potential bloggers by asking the important questions needed to focus the blog. It will also set expectations so there are fewer surprises along the way. Making a blog a success can be a challenge, but it’s not out of reach for those who are determined.
Author: S. Reich Publisher: Springer ISBN: 0230289614 Category : Political Science Languages : en Pages : 235
Book Description
Simon Reich presents an interpretation of the relationship between material (hard) and social (soft) power, with implications for the alternative ways these link and the impact of these linkages on the future of American policy. Global Norms offers a new way of understanding both theory and policy in the 21st Century.
Author: Raymond Bednar
Author: Tony Robbins
Author: Larry DeGaris
Author: Pippa Collett
Author: Ardi Kolah
Author: Tom Lunt
Author: Jacqui McSorley
Author: United States Military Academy. Association of Graduates
Author: Brett Snyder
Author: S. Reich