Competition in the Sports Programming Marketplace PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Competition in the Sports Programming Marketplace PDF full book. Access full book title Competition in the Sports Programming Marketplace by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet. Download full books in PDF and EPUB format.

Competition in the Sports Programming Marketplace

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 120

Book Description

Competition in the Sports Programming Marketplace

Book Description

Sports Investing

Author: Daniel Fabrizio
Publisher: Bcdadvisors
ISBN: 9781609700041
Category : Games
Languages : en
Pages : 116

Book Description
"Sports Investing: Profiting from Point Spreads" introduces strategies and tactics that turn the sports betting market into a more businesslike activity. We prefer the term "sports investor" instead of "sports bettor" because we take a professional view of the sports marketplace.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author: Ben Ryan Shields
Publisher: McGraw-Hill Education
ISBN: 9780071454094
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Sports Market Place Directory

Author: Sports Market Place
Publisher: Franklin Covey
ISBN: 9781929494538
Category : Sporting goods industry
Languages : en
Pages : 0

Book Description
A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.

Sports Market Place

Author:
Publisher:
ISBN:
Category : Athletics
Languages : en
Pages : 2440

Book Description

Managing Sport Business

Author: David Hassan
Publisher: Routledge
ISBN: 1351967274
Category : Business & Economics
Languages : en
Pages : 870

Book Description
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Sport Business in the Global Marketplace

Author: H. Westerbeek
Publisher: Springer
ISBN: 0230598897
Category : Business & Economics
Languages : en
Pages : 241

Book Description
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.