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Author: Robert Mellor Publisher: SAGE ISBN: 0857023152 Category : Business & Economics Languages : en Pages : 258
Book Description
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Author: Robert Mellor Publisher: SAGE ISBN: 0857023152 Category : Business & Economics Languages : en Pages : 258
Book Description
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Author: Marc Steren Publisher: Createspace Independent Publishing Platform ISBN: 9781726180658 Category : Languages : en Pages : 152
Book Description
The Student's Guide to Entrepreneurship is a step-by-step process for students to create and build startups. Students will learn to : create and design business concepts, systematically test those concepts and build and lead teams. Through this Guide, the students discover consumer problems and how to iterate to find marketable solutions to those problems.
Author: Melissa Kaufman Publisher: Greenleaf Book Group ISBN: 1639090088 Category : Business & Economics Languages : en Pages : 181
Book Description
Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kaufman and Mike Raab, the directors of Northwestern’s renowned student entrepreneurship program, The Garage, show you how to tap into the superpower of thinking and acting like an entrepreneur based on their experience guiding hundreds of early-stage startups. Founded explains—through the authors’ own expertise and interviews with successful young founders—how to • make the best possible decisions when launching your business, • avoid the common mistakes of first-time entrepreneurs, • take immediate, concrete steps to get started on a new idea. In this essential book for first-time and student founders, you will learn why entrepreneurship is for everyone, “failure” is inevitable (and why that’s a good thing!), and how to make sure you’re building something people want. Founded will shatter your misconceptions about starting a business and help you get started turning your ideas into something real today!
Author: Mike Wright Publisher: World Scientific ISBN: 9811208123 Category : Business & Economics Languages : en Pages : 198
Book Description
There has been a substantial rise in the number of entrepreneurship courses and programs at colleges and universities. Despite the rapid rise of undergraduate entrepreneurship, there have been few academic studies of this phenomenon. Little is known about the antecedents and consequences of these activities. Student Start-Ups: The New Landscape of Academic Entrepreneurship is the first book of its kind on student entrepreneurship. It sets out to provide a structured approach to understanding the development of the phenomenon by synthesizing and offering the best available quantitative data and new case studies from a range of countries and universities. In doing so, they present the evolution of different models of student entrepreneurship with insights and implications for practice, policy and research.
Author: Gary Nealon Publisher: Lioncrest Publishing ISBN: 9781544510118 Category : Business & Economics Languages : en Pages : 268
Book Description
You don't have to be over twenty-one, a college grad, or even out of high school to come up with a brilliant, marketable business plan. You're never too young to get started, and there's no time like the present. Gary Nealon has written an essential how-to handbook for teenage visionaries who are not afraid to dream big and are ready to leave their mark on the world. A self-taught serial entrepreneur who built a $20 million e-commerce business, Nealon knows there's no minimum age requirement when it comes to ambition. His invaluable expertise and advice can help any budding business genius take a brainchild from inspiration to fruition. Notes to a Young Entrepreneur provides everything you need to know about making an action plan, finding a mentor, researching markets, raising capital, and more. College might be the proper route for you to take, with its significant networking potential. Or perhaps the money for your higher education would be better spent seeding your new endeavor. Whatever path is the right one for you, Gary Nealon will help you make all the right moves right now. Your future starts today, because it's never too early to get down to business.
Author: Eric W Liguori Publisher: ISBN: 9780997419801 Category : Business & Economics Languages : en Pages : 262
Book Description
The Startup Student is a practical and tactical guide to help students make the most of their college entrepreneurship experience. With over 20 leading thoughts leaders contributing, the book's content is fresh, easy to read, and applicable to any student interested in entrepreneurship. Divided into three separate yet related parts, it is designed to be a resource, a tool, a reference guide, and a source of wisdom for all those brave student souls willing to put their ideas into action in entrepreneurship classrooms around the world. Part 1, Succeeding as an Entrepreneurship Student, offers students advice on how to successfully navigate an entrepreneurship program, touching on topics such as acquiring startup internships, dealing with faculty, avoiding common idea generation pitfalls, and getting the most out of one's entrepreneurship education. Part 2, Bolstering Your Entrepreneurial Mindset, discusses key psychological factors needed for entrepreneurial success. Meanwhile, Part 3, Succeeding as a Student Entrepreneur, draws upon the advice of a variety of experienced entrepreneurs and new venture experts to give students the tips they need to launch a startup while still in school. The Startup Student has been called "a bible for student entrepreneurs" by serial entreprenuer and New York Times best selling author Steve Kaplan. Student entrepreneur Connor Alstrom hails it as "the best resource I have seen for future or current college entrepreneurs."
Author: Michael Laverty Publisher: ISBN: 9781951693121 Category : Business planning Languages : en Pages : 0
Book Description
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Author: Scott Kupor Publisher: Random House ISBN: 075355397X Category : Business & Economics Languages : en Pages : 320
Book Description
'Worth far more than its cover price ... I wish I’d had it available to me when I was first looking for startup funding' -- Eric Ries Every startup needs capital, and ambitious startups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you’re trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Secrets of Sand Hill Road is the first book that shows you exactly how VCs decide where and how much to invest. It will help you get the best possible deal and make the most of your relationships with VCs. You’ll learn, for instance: -- Why most VCs typically invest in only one startup in a given business category -- Why the talent you need most when raising venture capital is your storytelling ability -- How to handle a 'down round', when you have to raise funds at a lower valuation than in your previous round -- Why bridge financing (reopening your last round to existing investors) is generally a bad idea -- What to do when VCs get too entangled in the day-to-day operations of your business -- Why you need to build relationships with potential acquirers long before you decide to sell Filled with Kupor’s firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn yourstartup into the next unicorn.
Author: Heidi M. Neck Publisher: SAGE Publications ISBN: 1483383539 Category : Business & Economics Languages : en Pages : 1073
Book Description
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
Author: Robert Mellor
Author: Robert Mellor
Author: Marc Steren
Author: Melissa Kaufman
Author: Mike Wright
Author: Gary Nealon
Author: Eric W Liguori
Author: Michael Laverty
Author: Scott Kupor
Author: Heidi M. Neck
Author: Brett Kingstone