The American Campaign, Second Edition PDF Download

Author: James E. Campbell
Publisher: Texas A&M University Press
ISBN: 9781585446285
Category : Political Science
Languages : en
Pages : 340

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Book Description
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Author: James E. Campbell
Publisher: Texas A&M University Press
ISBN: 1585446289
Category : Political Science
Languages : en
Pages : 336

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Book Description
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Author: Frederick Gilbert Slabach
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 638

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Book Description
This new edition assembles the scholarship of some of the most prominent critics and supporters of jurisprudence on the U.S. Constitution and campaign finance. Contributors include academics, judges, reform advocates and practitioners, including Columbia law professor Richard Briffault, Chicago law professor Case R. Sunstei, former FCC Commission Chairman Reed Hundt, Democracy 21 president Fred Wertheimer, and former U.S. Court of Appeals for the D.C. Circuit Judge J. Skelly Wright. Among many important topics, the new edition discusses the concept of money as speech, the possible compelling state interests necessary to justify government limitations, and various alternative methods of regulating campaign finance. The new edition includes discussions of the 2002 Bipartisan Campaign Reform Act (the so-called McCain-Feingold Legislation), the 2003 U.S. Supreme Court decision in McConnell v. FEC, and entities organized under Internal Revenue Code section 527. The organization of the materials allows the addition of campaign finance module for existing Constitutional Law, Election Law, First Amendment, and Political Science courses or the creation of a separate course on this important subject. "A well-rounded collection of contrasting arguments." -- Law & Politics Book Review

Author: Jeffrey M. Stonecash
Publisher: Rowman & Littlefield Publishers
ISBN: 1461722357
Category : Political Science
Languages : en
Pages : 189

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Book Description
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Author: James A. Thurber
Publisher:
ISBN: 9780429468278
Category : Political Science
Languages : en
Pages : 358

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Book Description
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

Author: William J. Feltus
Publisher: CQ Press
ISBN: 1506332986
Category : Political Science
Languages : en
Pages : 378

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Book Description
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Author: Michael M. Franz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.

Author: Ronald E. Rice
Publisher: SAGE
ISBN: 9780761922063
Category : Business & Economics
Languages : en
Pages : 444

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Book Description
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author: Gary W. Gallagher
Publisher: UNC Press Books
ISBN: 9780807824818
Category : History
Languages : en
Pages : 360

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Book Description
New insights are offered into the bloodiest day of the Civil War--September 17, 1862--where more than 23,000 men fell at the Battle of Antietam. 40 illustrations. Maps. Index.

Author: William Bruce Johnson
Publisher: Routledge
ISBN: 113400382X
Category : History
Languages : en
Pages : 432

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Book Description
This is a fascinating new account of how diplomacy and politics gave way to military strategy and warfare in the Pacific. Presenting previously unpublished photographs, interviews with veterans, newly commissioned maps and new translations of Japanese sources, this book freshly examines the key events in the fight for the Pacific. Detailing the background to the Japanese attack on Pearl Harbor it shows how the decision-makers in Washington, following consultation with the leaders of Britain, Australia and New Zealand, moved to stop Japan from its drive toward Australia by initiating a counterthrust in the Solomon Islands. It also shows how qualities and character of leadership are crucial to winning wars, detailing how Admiral Ernest J. King managed to commit the Marine Corps to ground action in the South Pacific six months earlier than originally planned, by ignoring the Roosevelt’s commitment to defeat Germany prior to fighting Japan, and by outmaneuvering Gen. Douglas MacArthur for leadership. It also explains how Marines under Maj. Gen. A.A. Vandegrift, despite inadequate logistical support, managed to prevail in the Americans’ first ground campaign of World War II, making Japan’s ultimate defeat inevitable. In addition to recounting these key events, it traces how censorship and patriotism influenced the reporting of the conflict in America, how Hollywood films further shaped public opinion by portraying the significant events in particular ways, and how certain crucial decisions such as the early bombing raid of Tokyo, and giving Douglas MacArthur command of the war effort in Australia, were "political" rather than "strategic," and were made to foster morale rather than to gain any military advantage. This book will be of great interest to all students and scholars of Military History, and to all readers with a general interest in World War II, particularly in the conflicts of the Pacific, Pearl Harbor and Guadalcanal.