The Compass and the Nail [Revised Hardcover Edition] PDF Download
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Author: Craig Wilson Publisher: ISBN: 9781644282328 Category : Business & Economics Languages : en Pages : 280
Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Author: Craig Wilson Publisher: ISBN: 9781644282328 Category : Business & Economics Languages : en Pages : 280
Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Author: Craig Wilson Publisher: Vireo Book, A ISBN: 9781947856615 Category : Business & Economics Languages : en Pages : 0
Book Description
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --
Author: Publisher: ISBN: Category : Languages : en Pages : 140
Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author: James Weldon Johnson Publisher: Penguin ISBN: 0143105175 Category : Biography & Autobiography Languages : en Pages : 449
Book Description
The autobiography of the celebrated African American writer and civil rights activist Published just four years before his death in 1938, James Weldon Johnson's autobiography is a fascinating portrait of an African American who broke the racial divide at a time when the Harlem Renaissance had not yet begun to usher in the civil rights movement. Not only an educator, lawyer, and diplomat, Johnson was also one of the most revered leaders of his time, going on to serve as the first black president of the NAACP (which had previously been run only by whites), as well as write the groundbreaking novel The Autobiography of an Ex-Colored Man. Beginning with his birth in Jacksonville, Florida, and detailing his education, his role in the Harlem Renaissance, and his later years as a professor and civil rights reformer, Along This Way is an inspiring classic of African American literature. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Author: Grant Burns Publisher: McFarland ISBN: 1476606986 Category : Transportation Languages : en Pages : 292
Book Description
Nothing better represented the early spirit of American expansion than the railroad. Dominant in daily life as well as in the popular imagination, the railroad appealed strongly to creative writers. For many years, fiction of railroad life and travel was plentiful and varied. As the nineteenth century receded, the railroad's allure faded, as did railroad fiction. Today, it is hard to sense what the railroad once meant to Americans. The fiction of the railroad—often by railroaders themselves—recaptures that sense, and provides valuable insights on American cultural history. This extensively annotated bibliography lists and discusses in 956 entries novels and short stories from the 1840s to the present in which the railroad is important. Each entry includes plot and character description to help the reader make an informed decision on the source's merit. A detailed introduction discusses the history of railroad fiction and highlights common themes such as strikes, hoboes, and the roles of women and African-Americans. Such writers of “pure” railroad fiction as Harry Bedwell, Frank Packard, and Cy Warman are well represented, along with such literary artists as Mark Twain, Thomas Wolfe, Flannery O’Connor, and Ellen Glasgow. Work by minority writers, including Jean Toomer, Richard Wright, Frank Chin, and Toni Morrison, also receives close attention. An appendix organizes entries by decade of publication, and the work is indexed by subject and title.
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Author: Craig Wilson
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Author: Grant Burns