Author: Craig Wilson Publisher: ISBN: 9781644282328 Category : Business & Economics Languages : en Pages : 280
Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Author: Craig Wilson Publisher: Vireo Book, A ISBN: 9781947856615 Category : Business & Economics Languages : en Pages : 0
Book Description
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --
Author: Ruth W. Chabay Publisher: John Wiley & Sons ISBN: 1119462037 Category : Science Languages : en Pages : 530
Book Description
Matter and Interactions, Volume II offers a modern curriculum for introductory physics (calculus-based). It presents physics the way practicing physicists view their discipline while integrating 20th Century physics and computational physics. The text emphasizes the small number of fundamental principles that underlie the behavior of matter, and models that can explain and predict a wide variety of physical phenomena. Matter and Interactions will be available as a single volume hardcover text and also two paperback volumes. Volume Two includes chapters 13-23.
Author: Ruth W. Chabay Publisher: John Wiley & Sons ISBN: 0470503475 Category : Science Languages : en Pages : 1128
Book Description
Matter and Interactions offers a modern curriculum for introductory physics (calculus-based). It presents physics the way practicing physicists view their discipline and integrates 20th Century physics and computational physics. The text emphasizes the small number of fundamental principles that underlie the behavior of matter, and models that can explain and predict a wide variety of physical phenomena. Matter and Interactions will be available as a single volume hardcover text and also two paperback volumes.
Author: Graeme Lofts Publisher: John Wiley & Sons ISBN: 0730348601 Category : Juvenile Nonfiction Languages : en Pages : 531
Book Description
A seamless teaching and learning experience for the 2017 Victorian Curriculum for Science This combined print and digital title provides 100% coverage of the 2017 Victorian Curriculum for Science. The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers. The latest editions of the Jacaranda Science Quest Victorian Curriculum series include video clips, end of topic questions, chapter revision worksheets, rich investigation tasks, and more. For teachers, learnON includes additional teacher resources such as quarantined questions and answers, curriculum grids and work programs.
Author: Oscar Corrigan Publisher: Corwin Press ISBN: 1544341474 Category : Education Languages : en Pages : 134
Book Description
Everything you need to create a high-trust, high-achieving learning environment for multilingual students We have never known more than we do now about teaching multilingual students — nevertheless, we teeter on the edge of retreating to old-think practices. The next generation depends upon our getting this right, and this spare, salient guide helps ensure we do. Kids Come in All Languages provides teachers and leaders with all they need to design high-quality curriculum to support multilingual learners. With this book, learn to: Create a low-anxiety, high-expectation classroom climate that gives multilingual students access to engaging grade-level content Plan clear, cohesive lessons and tasks that motivate students to produce language, use critical thinking skills, and access complex texts Offer ample time for student-led talk that ramps up knowledge and amps up a sense of belonging Use heterogeneous, flexible grouping so children acquiring English don’t stall out in fixed-mindset, below-grade level groups And much more Teachers act like tributaries, helping learners access a wider stream of knowledge, and catch the swift current of wanting to learn. It’s time to envision this expansiveness for multilingual students. It’s time to design learning experiences with optimism for their futures.
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Author: Craig Wilson
Author: Craig Wilson
Author: William Walker (Commander, R.N.)
Author: Ruth W. Chabay
Author: William Walker
Author: Ruth W. Chabay
Author: Graeme Lofts
Author: John McLeod MURPHY (and JEFFERS (William N.))
Author: Frederick Russell Gorton
Author: Oscar Corrigan