Author: Andrew Brent
Publisher: Bloomsbury Publishing
ISBN: 1472936302
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such as: · The Big Growth Mistake that almost all companies make; · Shopping on Auto-pilot; · the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and · Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.
The Growth Director’s Secret
The Growth Director's Secret
Author: Andrew Brent
Publisher: Bloomsbury Information Limited
ISBN: 9781472943040
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The Growth Director's Secret offers insightful, practical advice to business owners and managers on how to grow their businesses and brands sustainably, effectively and profitably.
Publisher: Bloomsbury Information Limited
ISBN: 9781472943040
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The Growth Director's Secret offers insightful, practical advice to business owners and managers on how to grow their businesses and brands sustainably, effectively and profitably.
The Growth Director's Secret
Author: Andrew Brent (Marketing consultant)
Publisher:
ISBN: 9781472936325
Category : Market share
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781472936325
Category : Market share
Languages : en
Pages :
Book Description
Report of the State Board on Docks and Terminal Facilities
Author: Massachusetts. State Board on Docks and Terminal Facilities
Publisher:
ISBN:
Category : Docks
Languages : en
Pages : 308
Book Description
Publisher:
ISBN:
Category : Docks
Languages : en
Pages : 308
Book Description
Private and Special Statutes of the Commonwealth of Massachusetts ...
Annual Report of the Board of Regents of the Smithsonian Institution
Author: Smithsonian Institution
Publisher:
ISBN:
Category :
Languages : en
Pages : 1526
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1526
Book Description
Annual Report of the Board of Regents of the Smithsonian Institution
Report of the Assistant Director and of the Curators of the U.S. National Museum
Author: United States National Museum
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 1546
Book Description
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 1546
Book Description
Report of the Departmental Committee Appointed by the Board of Trade to Inquire what Amendments are Necessary in the Acts Relating to Joint Stock Companies Incorporated with Limited Liability Under the Companies Acts, 1862 to 1890
Author: Great Britain. Board of Trade. Committee on Company Law Amendment
Publisher:
ISBN:
Category : Corporation law
Languages : en
Pages : 236
Book Description
Publisher:
ISBN:
Category : Corporation law
Languages : en
Pages : 236
Book Description
Private Acts and Resolutions
Author: Connecticut
Publisher:
ISBN:
Category : Session laws
Languages : en
Pages : 628
Book Description
Publisher:
ISBN:
Category : Session laws
Languages : en
Pages : 628
Book Description