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Author: Fara Warner Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 250
Book Description
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Author: Fara Warner Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 250
Book Description
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Author: William C. Banks Publisher: Oxford University Press, USA ISBN: 0195085388 Category : Budget Languages : en Pages : 278
Book Description
This power, by necessity and preference, has become the central congressional tool for participating in national security policy. Inevitably attacks on policy are transformed into attacks on the making and effects of appropriations.
Author: Elizabeth Felder Publisher: ISBN: 9781482681888 Category : Self-Help Languages : en Pages : 140
Book Description
In The Power of Your Purse, financial coach Elizabeth Felder draws upon her extensive experience from over 23 years as a Certified Human Behavioral Consultant, Corporate Law, Real Estate Investor and Entrepreneur. She knows first hand how hard life can hit you. Coach Elizabeth shares with you how she was an overcomer of the adversity of domestic abuse, abandonment, foreclosure, bankruptcy, divorce and sickness. She speaks to you in "your" language. Helping you understand financial jargon becomes simple and easy to do. Just the way we like it. The Power of Your Purse empowers women to make, save and grow their money. Join us as we help you light up your financial life by breaking financial ceilings one stiletto at a time! The UnStoppable Coach - Elizabeth Felder is the President and CEO of UnStoppable Women Who Win & Teens Empowerment Center, a community service firm providing financial literacy and entrepreneurial training. * 7 Secrets Every Woman Must Have In Her Purse to Create and Protect Her Money.* Financial Differences Between Women Who Are Single, Married, Divorced, or Widowed.* Strategies to Move from Debt to Financial Freedom.* How to Recover After Bankruptcy and/or Foreclosure and investing in real estate. And So Much More....
Author: Alison L. LaCroix Publisher: Oxford University Press, USA ISBN: 0190873450 Category : Literary Criticism Languages : en Pages : 385
Book Description
"Power, Prose, and Purse is an edited collection of essays that draw connections between literature, economics and law. The essays discuss novels that explore the time period between the Industrial Revolution and the Great Depression and analyze the insights that novelists may offer to law and economics, while noting the tensions among these paradigms"--
Author: Diane Maceachern Publisher: Penguin ISBN: 1440630097 Category : Nature Languages : en Pages : 432
Book Description
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Author: E. James Ferguson Publisher: UNC Press Books ISBN: 0807839752 Category : History Languages : en Pages : 377
Book Description
In The Power of the Purse, E. James Ferguson examines the intricate financial history of the American Revolution and the Confederation and connects it to political and constitutional developments in the period. Whether states or Congress should pay the debts of the Revolution and collect the taxes was a pivotal question whose solution would largely determine the country's progress toward national union. Ultimately, says Ferguson, the Revolutionary debt fulfilled an important purpose as a "bond of union." Ferguson's masterful analysis, originally published in 1961, has become a classic among the literature on the American Revolution.
Author: Salvatore Ganci Publisher: Alessio Ganci ISBN: Category : Education Languages : en Pages : 272
Book Description
The purpose and the limitations of this booklet are well synthesized by the title: a set of experiments that a Teacher may use by simply opening their bag containing a small notebook having suitable software (freeware or shareware) and a few components.
Author: Elizabeth Felder Publisher: ISBN: 9781482695250 Category : Self-Help Languages : en Pages : 88
Book Description
In The Power of Your Purse, financial coach Elizabeth Felder draws upon her extensive experience from over 23 years as a Certified Human Behavioral Consultant, Corporate Law, Real Estate Investor and Entrepreneur. She knows first hand how hard life can hit you. Coach Elizabeth shares with you how she was an overcomer of the adversity of domestic abuse, abandonment, foreclosure, bankruptcy, divorce and sickness. She speaks to you in "your" language. Helping you understand financial jargon becomes simple and easy to do. Just the way we like it. The Power of Your Purse empowers women to make, save and grow their money. Join us as we help you light up your financial life by breaking financial ceilings one stiletto at a time! The UnStoppable Coach - Elizabeth Felder is the President and CEO of UnStoppable Women Who Win & Teens Empowerment Center, a community service firm providing financial literacy and entrepreneurial training. * 7 Secrets Every Woman Must Have In Her Purse to Create and Protect Her Money.* Financial Differences Between Women Who Are Single, Married, Divorced, or Widowed.* Strategies to Move from Debt to Financial Freedom.* How to Recover After Bankruptcy and/or Foreclosure and investing in real estate. And So Much More....
Author: Kristy Burrus Publisher: Xlibris Corporation ISBN: 1453584234 Category : Self-Help Languages : en Pages : 85
Book Description
The Power of Choice empowers strength in change! § Our daily beginning is an instinctive reaction – we wake to start our day. What we do throughout each day involves multiple choices. Some, we will find, are painful and difficult to make, yet vital to our daily progression. As you read this book, it is my hope that you understand there are consequences for every choice you make. This book is designed to help you evaluate the choices that occupy vital space in your mind. § At our end (an uncontrollable event), we will leave our space for friends and loved ones to memorialize. § It is my sincere hope and prayer that lessons learned in my book will catapult you from being and existing to living, growing, and achieving!
Author: Fara Warner
Author: Fara Warner
Author: William C. Banks
Author: Elizabeth Felder
Author: Alison L. LaCroix
Author: Diane Maceachern
Author: E. James Ferguson
Author: Salvatore Ganci
Author: Elizabeth Felder
Author: 
Author: Kristy Burrus