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Author: Robert Collier Publisher: ISBN: 9781774642191 Category : Languages : en Pages : 406
Book Description
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Author: Robert Collier Publisher: ISBN: 9781774642191 Category : Languages : en Pages : 406
Book Description
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Author: Robert C. Worstell Publisher: Masters of Copywriting ISBN: Category : Languages : en Pages : 208
Book Description
WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom... People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service. It all comes back to the point we made in the beginning--"What do they want?" What is the bait that will attract your fish and make them bite? Find that--and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Distilled from the famous Robert Collier Letter Writing Book, these 10 simple lessons and their precise examples can enable any student of copywriting and marketing to learn classic skills for themsleve. The Masters of Marketing series was created to ensure that the core classics never go out of print again. Because a study of top-flight copywriters found they all studied the same set of classic books before their own rocket to success took off. Each of these books were also found to be simple, direct, and easily converted to online courses for in-depth study. So that's the following step. For now, enjoy this Robert Collier classic as he teaches you the key principles that made him his own success. The ones he found by studying and distilling his own most successful letters... Get Your Copy Now.
Author: Robert Collier Publisher: Good Press ISBN: Category : Self-Help Languages : en Pages : 346
Book Description
Riches Within Your Reach is a self-development empowering book by Robert Collier, American author of metaphysical books. It presents the compilation of four of his works, assembled with the goal of explaining the importance of mental visualization in accomplishing prosperity and success. Collier's concepts are consistent to what most books on achievement subscribe to such as power of thoughts, law of attraction and compensation. What sets him apart from the others is the level of detail, intellectual depth and spiritual directness. Table of Contents: The God in You The Magic Word The Secret of Power The Law of the Higher Potential
Author: Rosser Reeves Publisher: Lulu.com ISBN: 1387028049 Category : Advertising Languages : en Pages : 123
Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Dan S. Kennedy Publisher: Simon and Schuster ISBN: 1440511411 Category : Business & Economics Languages : en Pages : 240
Book Description
An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.
Author: Robert Collier Publisher: Penguin ISBN: 1101478179 Category : Self-Help Languages : en Pages : 544
Book Description
Here is the "Open Sesame of life"-the hidden formula of how to use your subconscious mind for achievement and success, by the popular author of The Secret of the Ages. In every hallowed fable, legend, and maxim known the world over-from the parables of Christ to the tales of Ali Baba to the riddles of the alchemists-there hides a secret. For those with eyes to see it, this secret can be life-changing. It is so simple that it hides in plain sight, seen yet unseen every day. Writing with the characteristic precision and vividness that has made him one of the greatest inspirational authors of the past century, Robert Collier reveals this secret in his little-known classic, The Life Magnet. What is this great secret? Simply this: The images that you impress upon your subconscious mind-whether of abundance or lack, failure or success-outpicture the surrounding world in startling and unexpected ways. In The Life Magnet, Collier shows how to overcome mental obstacles and use this hidden power-which he variously calls the Divine Mind, the subconscious mind, the "Genii-of-your-Mind," and the "Open Sesame of life." Whatever the name, Collier illustrates how it works, why it works, how to summon it, and how to control it for higher good in your life.
Author: Victor O. Schwab Publisher: Ravenio Books ISBN: Category : Business & Economics Languages : en Pages : 252
Book Description
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Author: Joe Vitale Publisher: John Wiley & Sons ISBN: 0470009799 Category : Business & Economics Languages : en Pages : 295
Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Gary Webb Publisher: Createspace Independent Publishing Platform ISBN: 9781530404353 Category : Self-publishing Languages : en Pages : 0
Book Description
Do You Know the 12 Proven Steps To Write Book Descriptions to Make Your Book Sell? Nonfiction authors often neglect being creative when writing book descriptions. They imagine that the great content inside the book will make it a success. What a joke! Writing book descriptions is a form of copy writing - it's advertising! You are not just telling what is inside the covers. You are telling the potential reader why they should buy the book. You are telling them in a way that appeals to both their reason and emotions. It is literally an art form of its own, but you can learn to do far better than most of the descriptions on the Net. In this 12-step book, you'll learn everything you need to write compelling, interesting, and persuasive book descriptions. As a result: - You'll have more initial sales of your books than you would have had without it. - You will have fewer bad reviews because your readers will know in advance what they are getting. - You will understand your competition and write better descriptions than they have. - You will attract more readers to your book page through the words included in the description. - You will learn how to close the sale through an effective call to action. Look at the book descriptions on Amazon! Most of them are poorly organized and unattractive. Most don't answer the reader's most important question, "What's in it for me?" This book is your first step in mastering the fine art of book descriptions that sell. This book will pay for itself by helping you with your book promotion and sales. It will also help you to write those short blurbs that most promotion sites want. It will help you know what to say on the back of your printed books. What can I say? You NEED this book!
Author: Robert Collier
Author: Robert Collier
Author: Robert C. Worstell
Author: Robert Collier
Author: Robert Collier
Author: Rosser Reeves
Author: Dan S. Kennedy
Author: Robert Collier
Author: Victor O. Schwab
Author: Joe Vitale
Author: Gary Webb