Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Solar Sales Leap PDF full book. Access full book title The Solar Sales Leap by Erik Curren. Download full books in PDF and EPUB format.
Author: Erik Curren Publisher: ISBN: 9780692763070 Category : Languages : en Pages : 334
Book Description
"In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect."-- Joe Sadonis, Solar Consultant, Paradise Clean Energy The Solar Sales Leap will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach. These days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high - around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers. If solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don't work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales. Why? Blame it on the Internet. No Patience for Cold Calls and Door-to-Door Sales Suffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That's why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads. That's why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers. Pushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they'll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers. The Solar Sales Leap is a practical guide to help solar installers survive and thrive in today's market by using the power of the Internet to build trust with homeowners and commercial property owners. The book is also a manifesto calling for the industry to remove the biggest roadblock to solar's growth by bringing the industry's marketing out of the 1970s into the 21st century. Different than Other Books on Solar Marketing and Sales While there have been books published previously on solar sales and marketing, The Solar Sales Leap is the first book to introduce Internet marketing to solar companies. It's a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as: How all marketing today has become Internet marketing Why going online is much more than getting a Facebook page or putting up a website - it's a change of mindset The secrets to building a website that will generate solar leads online Why solar installers need to distinguish themselves from competitors in order to make sales Blogging as the secret weapon to build a successful solar brand
Author: Erik Curren Publisher: ISBN: 9780692763070 Category : Languages : en Pages : 334
Book Description
"In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect."-- Joe Sadonis, Solar Consultant, Paradise Clean Energy The Solar Sales Leap will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach. These days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high - around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers. If solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don't work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales. Why? Blame it on the Internet. No Patience for Cold Calls and Door-to-Door Sales Suffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That's why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads. That's why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers. Pushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they'll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers. The Solar Sales Leap is a practical guide to help solar installers survive and thrive in today's market by using the power of the Internet to build trust with homeowners and commercial property owners. The book is also a manifesto calling for the industry to remove the biggest roadblock to solar's growth by bringing the industry's marketing out of the 1970s into the 21st century. Different than Other Books on Solar Marketing and Sales While there have been books published previously on solar sales and marketing, The Solar Sales Leap is the first book to introduce Internet marketing to solar companies. It's a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as: How all marketing today has become Internet marketing Why going online is much more than getting a Facebook page or putting up a website - it's a change of mindset The secrets to building a website that will generate solar leads online Why solar installers need to distinguish themselves from competitors in order to make sales Blogging as the secret weapon to build a successful solar brand
Author: James Butler Publisher: ISBN: 9781795724739 Category : Languages : en Pages : 328
Book Description
Building and growing a profitable solar business is no simple task. In Solar Sales Tsunami, solar expert and bestselling author and trainer James Butler shares the thirteen keys that are necessary to make a quantum leap in the solar business. In this book, you'll learn powerful and insightful ways to reinvigorate your business and get the most out of yourself and your team. So, take control of your business. Learn and apply all thirteen principles starting now!
Author: Daniel Howson Publisher: Selling Solar LLC ISBN: 9781736713808 Category : Languages : en Pages : 296
Book Description
The solar industry is expanding at rapid pace - almost fifty percent annually since the year 2000, and with this growth has come tremendous opportunity for those who are prepared to take advantage of it. While basic selling skills like prospecting, making good presentations, and closing techniques are foundational in any selling environment, the solar industry demands a unique set of competencies and abilities if you want to become a top performer. Having spent thousands of hours working for solar companies of various sizes, this book shares the lessons and best practices author, Daniel Howson, has gained as a door-to-door lead generator, a sales consultant, a supervisor, a leader, a manager, and a pioneer for solar power in a number of markets around the country. Discover: - Why selecting the right company to work for is critical to your success - What consumers are really looking for when they choose solar - How to build trust and credibility quickly and reliably - The secrets for delivering compelling solar presentations - How to deliver the benefits of solar to clients This book is not simply a "how to" book, although you will learn the tools and methods you need to sell solar effectively. Just as importantly it is a complete guide to developing the skills, knowledge, and mindset that are critically important to leading a successful career in solar. The solar industry is changing the world and by reading this book you can become a big part of it, building the sales skills to be a top performer, deepening your knowledge, and preparing for a future powered by the sun.
Author: E. J. Thornton Publisher: Independently Published ISBN: Category : Languages : en Pages : 72
Book Description
There's an old slogan from the days of the old phone books to "Let Your Fingers Do the Walking". It just meant - that it was easier to call than it was to walk somewhere. It was more time-efficient as well. The phone book is one thing - and the Internet is quite something else - with so much more power than an old paper copy of phone numbers. One of the best ways to get solar leads is to knock doors... Why? One reason is, it is easy to get to a whole bunch of potential leads in a short period of time. It just takes a minute or two to check a door - and only a couple of minutes more if someone answers and you can personalize the encounter using their own information. So in the span of an hour or so, you can reach a dozen or more households. So, what if I could show you a way - that you could talk to the same people whose doors you would have knocked - without ever leaving your home? I can teach you to create a set of leads that is geographically-centered, with which you already have a connection, so they'll open up that proverbial door to you and to solar. That is what this book is about - teaching you to get your numbers up using free Internet tools with a set of leads that is statistically known to close at a higher percentage than door-knocked or canvassed leads. Using these free Internet tools in a strategic combination allows you to just let your fingers do the walking through a neighborhood - quickly and efficiently. Sound good? This is written for solar sales consultants. If you sell residential solar and are responsible in any way, shape or form for your own leads, this book is for you! This information will expand your reach as far as you want to reach. It will turn one lead into 6 if you follow the 6-pack method. It will jump start your referrals and make great ambassadors out of your customers. If you give someone a fish - you feed them for a day - if you teach them how to fish, you feed them for a lifetime. I hope - in my way - this is teaching you how to fish in an amazingly large ocean that has plenty of fish to choose from and we all make great livings while we help more people "Go Green" by installing solar. This book assumes you have a basic knowledge of solar sales and basic computer talent. I'm not setting out here to teach you how to do solar sales, instead I'm hoping that getting you more qualified referral leads, you'll be able to increase your solar sales success rate. So basic solar sales knowledge is assumed. Technically, I expect that you know how to type in a URL to go to a website, and to know how to use your cell phone for texting and phone calls. If we're good on those skills - then you're ready! Supercharge Your Solar Sales Table of Contents Introduction Who this book is for Who this book is NOT for About EJThornton Warning Don't Buy Leads Referrals are the best - or are they? Start with an Anchor Address Get the 6-Pack Is it a Good House for Solar How Long Have These Neighbors Lived in that house? Who Lives There Now How Do You Find the Decision Makers? How Do You Handle a Rental Property? The "Do Not Call"List What Else Can You Tell? Leave your anchor address' customer with a link they can post on social media Keep in Touch with Milestone Metrics Other ideas to help you Find 'Hot ' Addresses Equations and Calculators Other Services Resources
Author: Robert Linton Publisher: Createspace Independent Publishing Platform ISBN: 9781530435371 Category : Languages : en Pages : 118
Book Description
This information-packed handbook will inspire passion and confidence in your ability to motivate homeowners to switch to an innovative, yet timeless, energy production system: solar energy. Solar Sells Handbook shows you how to learn about new sales opportunities in the residential solar industry, offering plenty of tips to help you pitch solar products to your prospects, become a successful solar energy consultant, and improve your odds of earning a six-figure income. Part one of the book discusses the drivers for increased solar sales, such as rising awareness of environmental issues, declining costs, and third party finance models (Power Purchase Agreement and the Solar Lease) that are bringing solar energy within reach of millions of homeowners across America. The second part coaches you on how to sell solar energy, offering a variety of approaches that have proven successful in the sales of hundreds of megawatts in residential solar. The third section goes into the technical details and sales protocols that every solar salesperson needs to know so they can present potential customers with the best options, information, and advice-and outshine their competition. Part 4 discuss What Every Professional Solar Consultant Should Know. Written by a professional solar sales consultant with years of experience in the industry, this first-of-its-kind handbook is an indispensable resource for newbies and veterans alike.
Author: Spike Andrews Publisher: Createspace Independent Publishing Platform ISBN: 9781536930818 Category : Languages : en Pages : 108
Book Description
Are you looking for a Green Job in Solar Sales by 2018? Many people want a solar job but don't know about the industry facts or where to get started. This newly-updated third edition contains fresh perspectives on the current solar industry. Originally written as a training manual for a solar sales team (2009), this affordable book is now made public to help aspiring solar professionals. It contains the basics of solar photovoltaic and thermal systems, resume advice, sales strategies, target market information, current incentives, equations, photos and more. It is written by a solar professional who lives in a solar home providing a true perspective from a solar expert. This book is designed to help a non-technical and untrained student to learn solar basics without breaking the bank.
Author: Spike Andrews Publisher: CreateSpace ISBN: 9781468010930 Category : Education Languages : en Pages : 140
Book Description
A revised 2017 edition of this book has been released. It is called Solar Sales Basics. This original info-packed book is designed to propel an aspiring solar-professional into the burgeoning Green-Energy industry. It trains a novice to be a knowledgeable sales professional (not a technician) and find a Green Job. It was written by a solar professional with the help of licensed contractors and engineers. SSS has been used to teach sales teams across America and is a low cost alternative to high-priced solar training schools. The book teaches about solar efficiency, solar panel types, photovoltaics and solar thermal concepts.
Author: Michael V. Russo Publisher: SAGE ISBN: 1412958490 Category : Business & Economics Languages : en Pages : 681
Book Description
Increased concern about the natural environment has led to an urgent call for organizations to take action toward environmental stewardship. This Second Edition of the groundbreaking Environmental Management: Readings and Cases will inspire readers to find creative solutions to the challenges of maintaining sustainable enterprise while restoring our ecological community. Featuring a highly esteemed group of contributors with content from premier journals —including Harvard Business Review –this comprehensive reader fills a major gap in the teaching of business and the environment. New to the Second Edition: More than two-thirds of the book consists of new material, addressing emerging and timely topics like environmental regulation, green marketing, environmental strategy, and more The book features 11 new cases, providing a platform for lively classroom discussion This edition adds a stronger international component, highlighting the global nature of environmental management Accompanied by High-Quality Ancillaries! Instructor Resources on CD provide in-depth teaching notes for both the readings and the cases, course development guides including outlines, and helpful charts providing visual links between readings, cases that have been developed by the author, and popular topics. IRCDs are available to qualified instructors only by contacting Customer Care at 1-800-818-SAGE (7243) between 6 am – 5 pm, PT. Intended Audience This reader serves as a stand-alone or supplemental text for upper-level undergraduate or graduate courses such as Environmental Management, Green Marketing, Clean Production, Environmental Policy and Strategy, and other courses in business and environmental studies.
Author: Howard Yu Publisher: ISBN: 9781541758018 Category : Competition Languages : en Pages : 0
Book Description
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Author: Everett M. Barber Publisher: Taunton Press ISBN: 1600852521 Category : House & Home Languages : en Pages : 243
Book Description
With the cost of heating oil and electricity fluctuating wildly, consumers are clamoring for information on alternative energy. This source book covers all the relevant technologies, including solar space and water heating as well as photovoltaic electricity.
Author: Erik Curren
Author: Erik Curren
Author: James Butler
Author: Daniel Howson
Author: E. J. Thornton
Author: Robert Linton
Author: Spike Andrews
Author: Spike Andrews
Author: Michael V. Russo
Author: Howard Yu
Author: Everett M. Barber