Author: Michael Morgan Publisher: Channel View Publications ISBN: 1845412036 Category : Business & Economics Languages : en Pages : 260
Book Description
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Author: Gayle Jennings Publisher: Routledge ISBN: 075066181X Category : Business & Economics Languages : en Pages : 280
Book Description
Offers a unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the environment. Gayle Jennings, Griffith University, Australia.
Author: Jillian Rickly Publisher: Routledge ISBN: 1317415817 Category : Social Science Languages : en Pages : 258
Book Description
This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest bring. A mobilities approach to tourism and leisure encourages us to think beyond the mobilities of tourists to ways in which tourism and leisure experiences bring other mobilities into sync, or disorder, and as a result re-conceptualizes social theory. The proposed anthology stretches across academic disciplines and fields of study to illustrate the advantages of multi-disciplinary conversation and, in so doing, it challenges how we approach studies of movement-based phenomena and the concept of scale. Part One examines the ways in which mobility informs and is informed by leisure, from everyday practices to leisure-inspired mobile lifestyles. Part Two investigates individuals and communities that become entrepreneurial in the face of changing tourism contexts and reflects on the performance of work through multiple mobilities. Part Three turns to issues of development, with attention to the cultural politics that frame development encounters in the context of tourism. The varied ways that people move into and out of development projects is mediated by geopolitical discourses hat can both challenge and perpetuate geographic imaginations of tourism destinations.
Author: Klaus Weiermair Publisher: Psychology Press ISBN: 9780789021038 Category : Business & Economics Languages : en Pages : 396
Book Description
An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Author: Augusto Costa, Rui Publisher: IGI Global ISBN: 1799887774 Category : Business & Economics Languages : en Pages : 407
Book Description
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Author: Harald Pechlaner Publisher: Springer ISBN: 3658066601 Category : Political Science Languages : en Pages : 386
Book Description
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Author: Ercan Sirakaya-Turk Publisher: CABI ISBN: 1786390485 Category : Business & Economics Languages : en Pages : 407
Book Description
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Author: Shaun Best Publisher: SAGE ISBN: 1446202283 Category : Sports & Recreation Languages : en Pages : 338
Book Description
What is the place of leisure in societies where people complain of ′over-work′? How do personal freedom and choice relate to the inequalities of class, gender, disability and ethnicity? This critical introduction to the field offers a systematic account of the meaning and structure of leisure today. The book: • situates the student in the field • provides a comprehensive account of the leading approaches to leisure • explores the influence of class, race, gender, ethnicity, disability and age • discusses to role of the sate • examines leisure in the context of changing work relationships • locates leisure in the debate around globalization In short, this is an indispensable, one-stop guide to understanding leisure.
Author: Steve Taylor Publisher: Routledge ISBN: 1136318976 Category : Business & Economics Languages : en Pages : 210
Book Description
Adventure tourism is an increasingly widespread phenomenon, appealing to an expanding proportion of the population who seek new destinations and new experiences. This timely, edited volume offers new theoretical perspectives of this emerging subset of Tourism. it uses philosophical and cutting edge empirically grounded research to challenge existing thinking and develop the conceptual framework underpinning definitions of adventure, interrogating the adventure tourism experience and further building upon recent advances in adventure education. The book brings together adventure literature from range of disciplines and applies it to focused study of Adventure Tourism. By doing so it significantly furthers understanding and moves forward this development of this area of Tourism. This significant volume is written by leading academics in the area, and will be valuable reading for all those interested in Adventure Tourism.
Author: Michael Morgan
Author: Gayle Jennings
Author: Jillian Rickly
Author: Klaus Weiermair
Author: Dean MacCannell
Author: Augusto Costa, Rui
Author: Harald Pechlaner
Author: Ercan Sirakaya-Turk
Author: Shaun Best
Author: Steve Taylor