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Author: George S. Yip Publisher: ISBN: Category : Electronic commerce Languages : en Pages : 328
Book Description
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Author: George S. Yip Publisher: ISBN: Category : Electronic commerce Languages : en Pages : 328
Book Description
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Author: George S. Yip Publisher: ISBN: 9780131244887 Category : Business & Economics Languages : en Pages : 292
Book Description
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
Author: World Health Organization Publisher: World Health Organization ISBN: 9240073477 Category : Medical Languages : en Pages : 6
Book Description
This technical brief provides practical information on integrating NCDs into the HIV service package and answers frequently asked questions on this subject to facilitate the integration. The target audiences are ministries of health, HIV and NCDs program managers, and relevant stakeholders involved in the planning and implementing HIV services
Author: Vinod K. Jain Publisher: Routledge ISBN: 1317549309 Category : Business & Economics Languages : en Pages : 321
Book Description
Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).
Author: Fengru Cui Publisher: Academic Press ISBN: 0128148489 Category : Business & Economics Languages : en Pages : 282
Book Description
Global Value Chains and Production Networks: Case Studies of Siemens and Huawei presents theories and frameworks that facilitate the evolution of GPN studies, from macro perspectives based on territory and industry to the use of micro (firm-level) data. The book explores these theories and frameworks through detailed case studies of two major corporations, Siemens and Huawei. With the GPN/GVC structure of Chinese firms not well known outside China, despite the growing importance of Chinese firms in the global economy, this guide plays a pivotal role in facilitating the use of data that promise to unlock economic cooperation and value. Emphasizes micro-data analytical models and their methodological underpinnings Illustrates how these data illuminate the economic structures of two comparable GPNs within highly divergent institutional contexts Suggests how companies can cooperate with foreign partners to enhance their global management capacity and reshape their advantages in international competition
Author: Yeming Gong Publisher: Springer Science & Business Media ISBN: 3642367089 Category : Business & Economics Languages : en Pages : 333
Book Description
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Author: George S. Yip
Author: George S. Yip
Author: George S. Yip
Author: George S. Yip
Author: World Health Organization
Author: Vinod K. Jain
Author: Fengru Cui
Author: 
Author: IBP USA
Author: Mike W. Peng
Author: Yeming Gong