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Author: Mosad Zineldin Publisher: ISBN: 9789144012735 Category : Customer relations Languages : en Pages : 296
Book Description
The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.
Author: Mosad Zineldin Publisher: ISBN: 9789144012735 Category : Customer relations Languages : en Pages : 296
Book Description
The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.
Author: Jacques-Marie Aurifeille Publisher: Nova Publishers ISBN: 9781600216367 Category : Business & Economics Languages : en Pages : 290
Book Description
Growing economic globalisation has increased international business competition and international economic interdependence. From this perspective, many firms have formed business partnerships and most nations have had to re-evaluate their economic interdependence. This book explores changes that have occurred or have been proposed in this regard. It provides new insights into business partnerships and international economic interdependence, given growing economic globalisation, and explores the managerial and socio-economic consequences of those ideas. The contributions in this book have been divided into four parts. Those in Part II concentrate on the specification of partnerships and reasons for business partnerships in the context of a globalisation. The idea of global networks in which some "hard" and "soft" forms of partnerships would appear and mix is introduced and discussed according to the partners involved (nations, unions, firms and consumers) and the economic activities (whether tangible or abstract). Globalisation also has a number of consequences for business co-ordination, in particular when they are based on outsourcing strategies in which cost reduction is balanced with knowledge transfers. These are amongst the issues explored in Part III. The difficulty to monitor and predict the effects of global partnerships tends to increase the importance of cultural and psychological variables such as trust and commitment. Therefore the role of attitudes and perceptions is very important. Whatever the agreement and the conjoined management among partner firms, the attitude of the other agents can produce asymmetric affects on these firms and considerably bias their partnership strategy. Such biases are particularly likely from consumers. Their attitude towards globalisation is not the only bias that may occur. Their loyalty is also an important issue in a globalising world, particularly in the service sector where lots of partnerships have been made on a global scale (eg banks, airlines, leisure). These are amongst the relationship marketing issues explored in Part IV. In Part V, the factors introduced in the previous chapters are considered from a regional and cultural perspective, where nations and regions themselves are engaged in global partnership. In this context, discrepancy often develops between the domestic and the international globalisation strategies, as well as between the capital and labour markets. The resulting complexity is particularly problematic for the developing and peripheral economies. Novel insights about partnership emerge, as studied in this concluding part of the book.
Author: Soliman, Fawzy Publisher: IGI Global ISBN: 1466648856 Category : Business & Economics Languages : en Pages : 359
Book Description
In order to strive for a competitive advantage in their industry, organizations have begun achieving innovation through knowledge-driven learning models to ensure that organizational activities are efficient and effective. Learning Models for Innovation in Organizations: Examining Roles of Knowledge Transfer and Human Resources Management provides relevant theoretical frameworks and empirical research findings to enhance knowledge management and learning competencies for organizational activities. This book offers assistance and guidance to managers and professionals of innovation firms, learning organizations, and other work communities through tools, techniques, and strategic suggestions for improvement.
Author: Geoffrey Lancaster Publisher: Routledge ISBN: 1351709070 Category : Business & Economics Languages : en Pages : 784
Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author: Sunil Luthra Publisher: CRC Press ISBN: 1000194493 Category : Technology & Engineering Languages : en Pages : 176
Book Description
Organisations are now focused on total customer satisfaction. However there is a lack of understanding the requirements and the customer needs. Total Quality Management (TQM) integrates all phases and ensures a defect free quality product. This textbook provides the understanding of all aspects of TQM and the implementation. This textbook covers all aspects of TQM, discusses quality systems in detail, highlights the importance of the needs of the customer, and presents the concept of Total Productive Maintenance (TPM). Written as a textbook for students of engineering and management, but also explains all quality systems which will be helpful to all organisations in choosing the correct quality system and helpful to managers in decision making while analyzing any process. A solutions manual and power point presentations slides are available for qualified adoptions.
Author: Arch G. Woodside Publisher: Emerald Group Publishing ISBN: 0857243063 Category : Business & Economics Languages : en Pages : 520
Book Description
Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
Author: Fawzy Soliman Publisher: Cambridge Scholars Publishing ISBN: 1443873470 Category : Business & Economics Languages : en Pages : 305
Book Description
This book propagates the argument that innovation is heavily influenced by learning, which in turn is driven by knowledge. This means that extensive knowledge (as a basis for good knowledge management) is necessary for learning that is suitable for innovation. Since previous studies have not paid enough attention to determining which types of knowledge can be suitable or defective, this book serves to fill the void through a number of well-written articles by some of the most renowned and respected names in the fields of knowledge management, learning and innovation. From Knowledge Management to Learning Organisation to Innovation offers readers the chance to further enhance their understanding of the knowledge management and learning practices that are relevant to organizational activities. This volume is also designed to alert the management of all organisations to the risks that they could face if the innovation process is not carefully managed. It is particularly unique because of the assistance it offers to companies in avoiding exposing themselves to unnecessary problems should they not ensure that appropriate knowledge and learning processes have taken place.
Author: Klaus Rüdiger Publisher: Springer Science & Business Media ISBN: 3319023845 Category : Business & Economics Languages : en Pages : 181
Book Description
This book looks at entrepreneurship and innovation as ways out of the economic crisis in Europe and other regions, and examines the main theoretical issues and practices related to this analysis. The volume addresses such questions as: From an institutional perspective, how do economic crisis conditions affect different types of entrepreneurs and entrepreneurship? Is it useful for public policymakers and entrepreneurs to understand the basic characteristics of entrepreneurial activity, relations between the institutional environment and entrepreneurship and among entrepreneurship, innovation and social change? Featuring case studies from several industries and countries, and a variety of methodological, theoretical, and empirical approaches, the authors build a compelling narrative on the dynamics of entrepreneurship and innovation as drivers of economic growth and organizational renewal. They demonstrate that the strategic and operational relationships that entrepreneurship creates within and outside the enterprise are a fundamental route for leading and mobilizing economic and social resources that permit innovation at the organizational level and in relationships with suppliers, customers, and other stakeholders - in turn, enabling technological innovation, creating new revenue streams through new productive activities and new demand, and ultimately facilitating emergence from economic crisis. The authors consider social, gender, and generational aspects of entrepreneurship, as well as the institutional conditions necessary to promote entrepreneurial activity.
Author: Zineldin, Mosad Publisher: IGI Global ISBN: 152254092X Category : Business & Economics Languages : en Pages : 149
Book Description
The reach of technological advances can be found in many aspects of life, including the world of medical and healthcare. It is essential to understand these technologies so that those in healthcare professions can create and maintain bonds with the patients that rely on them as well as to identify the right tools for to support the improvement of patient care. Technological Tools for Value-Based Sustainable Relationships in Healthcare: Emerging Research and Opportunities is a critical scholarly resource that examines the effects of social and healthcare technologies on human interaction, on health, on life sciences and on well-being in a complex healthcare context. Featuring coverage on a wide range of topics such as, e-health, patient and medical relationship approaches, health information technology (HIT), cypernization of healthcare organizations and patient safety. This book is geared toward academicians, practitioners, students, and researchers seeking current research on the correlation between social and medical technologies and the cultivation of connections through those technologies especially in the healthcare field.
Author: Mosad Zineldin
Author: Mosad Zineldin
Author: Jacques-Marie Aurifeille
Author: Soliman, Fawzy
Author: Geoffrey Lancaster
Author: Sunil Luthra
Author: Arch G. Woodside
Author: Fawzy Soliman
Author: Klaus Rüdiger
Author: Collective of authors
Author: Zineldin, Mosad