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Author: Marc Helmold Publisher: Springer Nature ISBN: 3030469859 Category : Business & Economics Languages : en Pages : 201
Book Description
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Author: Marc Helmold Publisher: Springer Nature ISBN: 3030469859 Category : Business & Economics Languages : en Pages : 201
Book Description
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Author: Peter Szende Publisher: CRC Press ISBN: 1000030792 Category : Business & Economics Languages : en Pages : 517
Book Description
This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.
Author: Marc Helmold Publisher: Springer Nature ISBN: 3031100972 Category : Business & Economics Languages : en Pages : 286
Book Description
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Author: Marc Helmold Publisher: Springer Nature ISBN: 3030987256 Category : Business & Economics Languages : en Pages : 210
Book Description
Fierce competition in many industries, megatrends, the COVID-19 pandemic, the ongoing globalisation and the permanent liberalisation of markets have changed the face of economies and businesses drastically. Companies must establish suitable and long-term strategies and performance criteria in order to survive in this dynamic and hostile environment. This book provides a holistic and practical approach to strategic performance management. It combines all functions of the value chain and contains best practices in performance. The author demonstrates how new paradigms enable companies to concentrate on value-adding activities and processes to achieve a long-term sustainable and competitive advantage. The book contains a variety of best practices, industry examples and case studies. Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities.
Author: Pappas, Nikolaos Publisher: IGI Global ISBN: 1522502025 Category : Business & Economics Languages : en Pages : 372
Book Description
Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Author: Marc Helmold Publisher: Springer Nature ISBN: 3030633152 Category : Business & Economics Languages : en Pages : 206
Book Description
The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe. Enterprises are working across country and cultural borders alongside complex supply and demand networks. Global incidents such as the financial crisis in 2008 and the recent COVID-19 pandemic have forced global organizations to find innovative ways to continue to connect globally and maintain a competitive advantage. Therefore, innovative enterprises have established global and virtual organisations including members of the value chain on supply and demand side. This book outlines these new work and leadership styles, and agile organisations, which are necessary to work virtually and globally. It provides case studies and experiences from different global organizations in different industries and sectors with a focus on value-adding processes and services.
Author: Ronald J. Huefner Publisher: Business Expert Press ISBN: 1606491415 Category : Business & Economics Languages : en Pages : 161
Book Description
This book describes the emerging fi eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.
Author: Ronald Huefner Publisher: Business Expert Press ISBN: 1631570943 Category : Business & Economics Languages : en Pages : 171
Book Description
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Author: Thomas Sowell Publisher: Basic Books ISBN: 1541603931 Category : Business & Economics Languages : en Pages : 223
Book Description
In this instant New York Times bestseller, renowned economist Thomas Sowell demolishes the myths that underpin the social justice movement The quest for social justice is a powerful crusade of our time, with an appeal to many different people, for many different reasons. But those who use the same words do not always present the same meanings. Clarifying those meanings is the first step toward finding out what we agree on and disagree on. From there, it is largely a question of what the facts are. Social Justice Fallacies reveals how many things that are thought to be true simply cannot stand up to documented facts, which are often the opposite of what is widely believed. However attractive the social justice vision, the crucial question is whether the social justice agenda will get us to the fulfillment of that vision. History shows that the social justice agenda has often led in the opposite direction, sometimes with catastrophic consequences. More things are involved besides simply mistakes. All human beings are fallible, and social justice advocates may not necessarily make any more mistakes than others. But crusaders with an utter certainty about their mission are often undeterred by obstacles, evidence or even fatal dangers. That is where much of the Western world is today. The question is whether we will continue on heedlessly, past the point of no return.
Author: Marc Helmold
Author: Marc Helmold
Author: Peter Szende
Author: Marc Helmold
Author: Marc Helmold
Author: Pappas, Nikolaos
Author: Marc Helmold
Author: Dr.S.Nazeer Khan
Author: Ronald J. Huefner
Author: Ronald Huefner
Author: Thomas Sowell