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Author: Sue Walker Publisher: Routledge ISBN: 1317879554 Category : Language Arts & Disciplines Languages : en Pages : 218
Book Description
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Author: Sue Walker Publisher: Routledge ISBN: 1317879554 Category : Language Arts & Disciplines Languages : en Pages : 218
Book Description
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Author: Paul Luna Publisher: ISBN: 0199211299 Category : Art Languages : en Pages : 176
Book Description
Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
Author: Kathrin Fahlenbrach Publisher: Berghahn Books ISBN: 1785331493 Category : Social Science Languages : en Pages : 568
Book Description
Protest is a ubiquitous and richly varied social phenomenon, one that finds expression not only in modern social movements and political organizations but also in grassroots initiatives, individual action, and creative works. It constitutes a distinct cultural domain, one whose symbolic content is regularly deployed by media and advertisers, among other actors. Yet within social movement scholarship, such cultural considerations have been comparatively neglected. Protest Cultures: A Companion dramatically expands the analytical perspective on protest beyond its political and sociological aspects. It combines cutting-edge synthetic essays with concise, accessible case studies on a remarkable array of protest cultures, outlining key literature and future lines of inquiry.
Author: Dimitrios Meletis Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110757893 Category : Language Arts & Disciplines Languages : en Pages : 359
Book Description
Grapholinguistics, the multifaceted study of writing systems, is growing increasingly popular, yet to date no coherent account covering and connecting its major branches exists. This book now gives an overview of the core theoretical and empirical questions of this field. A treatment of the structure of writing systems—their relation to speech and language, their material features, linguistic functions, and norms, as well as the different types in which they come—is complemented by perspectives centring on the use of writing, incorporating psycholinguistic and sociolinguistic issues such as reading processes or orthographic variation as social action. Examples stem from a variety of diverse systems such as Chinese, English, Japanese, Arabic, Thai, German, and Korean, which allows defining concepts in a broadly applicable way and thereby constructing a comparative grapholinguistic framework that provides readers with important tools for studying any writing system. The book emphasizes that grapholinguistics is a discipline in its own right, inviting discussion and further research in this up-and-coming field as well as an overdue integration of writing into general linguistic discussion.
Author: Mirit Barzillai Publisher: John Benjamins Publishing Company ISBN: 902726371X Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these technologies on the ways children read takes on great importance. The aim of this edited volume is to examine how advances in technology are shaping children’s reading skills and development. The chapters in this volume explore the influence of various aspects of digital texts, the child’s cognitive and motivational skills, and the child’s environment on reading development in digital contexts. Each chapter draws upon the expertise of scientists and researchers across countries and disciplines to review what is currently known about the influence of technology on reading, how it is studied, and to offer new insights and research directions based on recent work.
Author: Matthew David Lickiss Publisher: Routledge ISBN: 135160032X Category : Language Arts & Disciplines Languages : en Pages : 231
Book Description
This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.
Author: John Bateman Publisher: Routledge ISBN: 1317683021 Category : Language Arts & Disciplines Languages : en Pages : 404
Book Description
Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.
Author: Alison Black Publisher: Routledge ISBN: 1317125282 Category : Business & Economics Languages : en Pages : 853
Book Description
Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.
Author: Nina Nørgaard Publisher: Routledge ISBN: 1351382314 Category : Language Arts & Disciplines Languages : en Pages : 345
Book Description
This book advocates for a new analytical framework that extends our understanding of multimodal meaning-making in the novel. Integrating theoretical traditions from stylistics and the influential social semiotic approach to multimodal communication developed by Kress and van Leeuwen, Nørgaard applies this method of analysis in order to build on existing stylistic practices that look at linguistic features in the novel to encompass other semiotic resources found in the form, such as typography, layout, images, paper and book-cover design. The volume grounds the discussion with supporting examples from novels that feature experimentation with multiple semiotic resources as well as more traditional novels, furthering the argument that all novels are inherently multimodal. Offering new insights and tools for unpacking multimodal meaning-making in this critical literary genre, this volume is an indispensable resource for graduate students and researchers in multimodality, stylistics and literary studies.
Author: Sue Walker
Author: Sue Walker
Author: Paul Luna
Author: Cal Swann
Author: Kathrin Fahlenbrach
Author: Dimitrios Meletis
Author: Mirit Barzillai
Author: Matthew David Lickiss
Author: John Bateman
Author: Alison Black
Author: Nina Nørgaard