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Author: Iryna Kuksa Publisher: Chandos Publishing ISBN: 0081019882 Category : Language Arts & Disciplines Languages : en Pages : 284
Book Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Author: Iryna Kuksa Publisher: Chandos Publishing ISBN: 0081019882 Category : Language Arts & Disciplines Languages : en Pages : 284
Book Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Author: Needham, Catherine Publisher: Policy Press ISBN: 1847427618 Category : Political Science Languages : en Pages : 216
Book Description
Personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - is increasingly seen as the future of the welfare state. This book focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support. It will be a valuable resource for undergraduate and postgraduate students in public policy and social policy and for researchers and practitioners working in related fields.
Author: Peter Beresford Publisher: Policy Press ISBN: 1447316142 Category : Social Science Languages : en Pages : 100
Book Description
Personalization has become a social policy buzzword in the twenty-first century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market. This does not facilitate better attunement to user needs, they argue, but an increased commodification of care that actually channels large profits toward a decreasing number of providers at the expense of service quality. A timely debate in an era when public programs are deeply embattled, Personalisation is a careful work of critical policy assessment.
Author: Jenni Burton Publisher: McGraw-Hill Education (UK) ISBN: 0335243967 Category : Social Science Languages : en Pages : 130
Book Description
“This helpful text represents another brick in the wall for social workers and social work students seeking to make sense of personalisation/person-centred support, personal budgets and the changing role of social work in the future … This book will help all concerned with social work make better sense of what this should look like - if it is to support social justice, inclusion and equality.” Professor Peter Beresford OBE, Brunel University and Chair, Shaping Our Lives "This informative text bases the Personalisation discussion on real life examples and perspectives, providing a balanced account of the opportunities and obstacles faced by all stakeholders engaged in this agenda .... The final chapter on managing change provides the reader with an opportunity to step forward in time and consider how Personalisation might be located within the historical timeline of delivering social care and whether concepts of co-production, empowerment and citizenship can in fact become central to this agenda. A book to get you 'thinking' and 'doing'." Ali Gardner, Senior Lecturer, Manchester Metropolitan University, UK "The authors have written a timely and highly topical book on the impact that Personalisation has and will have upon the world of Social Work. They do so in a very accessible way through highlighting the benefits of the model to all concerned, but crucially they explore some of the many concerns. In particular they address the anxieties expressed by qualified social workers upon their future role. … I shall certainly draw upon the text for my own teaching and learning and will encourage students and practitioners to do the same." Paul Hollingdale, Course Leader, University of Huddersfield, UK Personalisation remains a huge talking point in the world of social care. This timely book addresses the tensions, opportunities and challenges faced by social workers attempting to implement personal funding and support. Written by three academics with extensive first hand experience of supporting people in personalised ways, the book highlights the ethical dilemmas and complexities of frontline practice and is grounded in a pragmatic and creative approach to personalisation. The authors offer an honest representation of positive aspects of personalisation and examine areas that cause concern. The book also: Contains scenarios based on realistic examples of supporting service users and carers Recognises the political, social, cultural and individual factors that interplay in personalisation Provides a balance between an academic understanding of personalisation and application in practice Presents a vision for what the future would look like with fully implemented personalisation in adult social care
Author: David Kreps Publisher: Springer ISBN: 3319448056 Category : Computers Languages : en Pages : 345
Book Description
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Author: Natalia Kucirkova Publisher: Emerald Group Publishing ISBN: 1800439466 Category : Education Languages : en Pages : 211
Book Description
When children as young as three can take their own selfies, and customise their own avatars, how should we respond to the opportunity and threat of digital personalization for young children? In this book, Kucirkova offers a comprehensive account of the effects of digitally-mediated personalization on children’s development of ‘self’.
Author: Catherine Needham Publisher: Policy Press ISBN: 1847427596 Category : Political Science Languages : en Pages : 215
Book Description
This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.
Author: Kathryn M. Rudy Publisher: Open Book Publishers ISBN: 1783742364 Category : Literary Criticism Languages : en Pages : 412
Book Description
Medieval manuscripts resisted obsolescence. Made by highly specialised craftspeople (scribes, illuminators, book binders) with labour-intensive processes using exclusive and sometimes exotic materials (parchment made from dozens or hundreds of skins, inks and paints made from prized minerals, animals and plants), books were expensive and built to last. They usually outlived their owners. Rather than discard them when they were superseded, book owners found ways to update, amend and upcycle books or book parts. These activities accelerated in the fifteenth century. Most manuscripts made before 1390 were bespoke and made for a particular client, but those made after 1390 (especially books of hours) were increasingly made for an open market, in which the producer was not in direct contact with the buyer. Increased efficiency led to more generic products, which owners were motivated to personalise. It also led to more blank parchment in the book, for example, the backs of inserted miniatures and the blanks ends of textual components. Book buyers of the late fourteenth and throughout the fifteenth century still held onto the old connotations of manuscripts—that they were custom-made luxury items—even when the production had become impersonal. Owners consequently purchased books made for an open market and then personalised them, filling in the blank spaces, and even adding more components later. This would give them an affordable product, but one that still smacked of luxury and met their individual needs. They kept older books in circulation by amending them, attached items to generic books to make them more relevant and valuable, and added new prayers with escalating indulgences as the culture of salvation shifted. Rudy considers ways in which book owners adjusted the contents of their books from the simplest (add a marginal note, sew in a curtain) to the most complex (take the book apart, embellish the components with painted decoration, add more quires of parchment). By making sometimes extreme adjustments, book owners kept their books fashionable and emotionally relevant. This study explores the intersection of codicology and human desire. Rudy shows how increased modularisation of book making led to more standardisation but also to more opportunities for personalisation. She asks: What properties did parchment manuscripts have that printed books lacked? What are the interrelationships among technology, efficiency, skill loss and standardisation?
Author: Bernhard Baune Publisher: Academic Press ISBN: 0128131772 Category : Medical Languages : en Pages : 604
Book Description
Personalized Psychiatry presents the first book to explore this novel field of biological psychiatry that covers both basic science research and its translational applications. The book conceptualizes personalized psychiatry and provides state-of-the-art knowledge on biological and neuroscience methodologies, all while integrating clinical phenomenology relevant to personalized psychiatry and discussing important principles and potential models. It is essential reading for advanced students and neuroscience and psychiatry researchers who are investigating the prevention and treatment of mental disorders. Combines neurobiology with basic science methodologies in genomics, epigenomics and transcriptomics Demonstrates how the statistical modeling of interacting biological and clinical information could transform the future of psychiatry Addresses fundamental questions and requirements for personalized psychiatry from a basic research and translational perspective
Author: Brian D. Smith Publisher: Taylor & Francis ISBN: 131715472X Category : Business & Economics Languages : en Pages : 282
Book Description
Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: The mechanisms of evolution in this exceptional industry; The six great technological and social shifts that are shaping its landscape; The emergence of 26 distinct, new business models; and The lessons that enable firms to direct and accelerate their own evolution. These insights map out the industry’s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm’s evolutionary trajectory.
Author: Iryna Kuksa
Author: Iryna Kuksa
Author: Needham, Catherine
Author: Peter Beresford
Author: Jenni Burton
Author: David Kreps
Author: Natalia Kucirkova
Author: Catherine Needham
Author: Kathryn M. Rudy
Author: Bernhard Baune
Author: Brian D. Smith