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Author: Andrew Goatly Publisher: John Benjamins Publishing ISBN: 9789027227133 Category : Language Arts & Disciplines Languages : en Pages : 464
Book Description
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.
Author: Andrew Goatly Publisher: John Benjamins Publishing ISBN: 9789027227133 Category : Language Arts & Disciplines Languages : en Pages : 464
Book Description
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.
Author: Annelies Verdoolaege Publisher: John Benjamins Publishing ISBN: 9789027227188 Category : Language Arts & Disciplines Languages : en Pages : 258
Book Description
This volume is a research monograph analysing the South African Truth and Reconciliation Commission (TRC) from an ethnographic/linguistic point of view. The central proposition of this book is that the TRC can be regarded as a mechanism that leads to the hegemony of specific discourses, thus excercising power. The analysis illustrates how, through a certain type of reconciliation discourse constructed at the TRC hearings, a reconciliation-oriented reality took shape in post-TRC South Africa. Basically, the study points to the long-term implications a truth commission can exert on a traumatised post-conflict society. The book is unique on several levels: TRC discourse is explored in-depth on the basis of personal stories from TRC testifiers; a combination of Poststructuralist and Critical Discourse Analysis approaches form the theoretical foundations; and an extensive bibliography provides an impressive database of TRC publications.
Author: Mara Sophia Zanotto Publisher: John Benjamins Publishing ISBN: 9789027254177 Category : Language Arts & Disciplines Languages : en Pages : 336
Book Description
It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.
Author: Monika Fludernik Publisher: Routledge ISBN: 1136717641 Category : Language Arts & Disciplines Languages : en Pages : 331
Book Description
In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory. The volume's goals are three-fold. The first aim of the book is to present some recent approaches to metaphor which have no immediate connection with cognitive metaphor theory and have developed independently of it. While the cognitive approach has become the leading paradigm in the English speaking world, elsewhere (in Europe) rhetorical, semantic, and logical models have remained in use and continue to be elaborated. These models have so far had little international exposure. Their inclusion in this study is meant to provide a balance to the cognitive paradigm and to open up a possible discussion of the advantages and disadvantages of cognitive metaphor theory for the analysis of literary texts. The second aim of the collection is to illustrate a range of successful applications of the new cognitive models to literary texts. And, the third aim of the study is to provide an assessment of cognitive metaphor theory from a literary point of view.
Author: Eric Chown Publisher: University of Michigan Press ISBN: 1643150421 Category : Science Languages : en Pages : 315
Book Description
As smartphones mediate more of our activities, they are changing our relationship with meaning. To a teenager, for example a “conversation” is just as likely to refer to an exchange of text messages as it is a face-to-face discussion. Meanwhile, Facebook has redefined what friendship means, Snapchat what a memory means, etc. The kinds of changes smartphones bring are happening at rapid pace: TikTok reached a billion users in just over three years, whereas it took the telephone 75 years to reach a tenth of that number of people. Meaningful Technologies: How Digital Metaphors Change the Way We Think and Live by Eric Chown and Fernando Nascimento offers systematic reconsideration of the ways in which digital technologies impact our lives both individually and collectively. Metaphors aren’t just a clever way to describe technology, they are also changing the way we think. When we click on a picture of a shopping cart it connects a complex set of technologies to represent a simple idea that we’re all familiar with. A heart icon under a photo is understood as an easy way to express appreciation. We aren’t required to understand how technology works, just how we interact with it. The ambiguity of metaphors, and the complexity of technology can also hide important realities about what is being described. “The cloud,” for example, actually consists of very real data centers, which consume huge amounts of natural resources to keep running. Meanwhile, pressing that heart icon on a photo is a signal to the artificial intelligences running in your app that you want to see more things like that photo and that it should adjust what it knows about you accordingly. There is a constant feedback loop between us and the digital technologies we use. We are constantly using them and they are changing us through their usage. Meaningful Technologies focuses on this loop from the perspectives of hermeneutic philosophy and cognitive science. Through the former, the authors examine meaning and how it changes over time. Through the latter, they gain understanding of how this feedback loop impacts individuals, especially in terms of learning and attention. Chown and Nascimento argue that, on the one hand, apps have a kind of agency never before possible in a technology, but also that, armed with a critical framework for examining such apps, we can regain some of our own agency. This book will appeal to scholars of digital media digital and computational studies, and those interested in issues related to ethical impacts of digital technologies.
Author: Silvia Molina-Plaza Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3111073610 Category : Language Arts & Disciplines Languages : en Pages : 263
Book Description
The book sets out to describe new developments in terminology from a cognitive perspective. It encompasses a wide range of theoretical and practical approaches, covering different areas of knowledge and drawing on interdisciplinary research in corpus linguistics, neology, discourse analysis and translation studies. International scholars present accounts of developments in the interface between terminology and cognitive linguistics.
Author: Mihailo Antovic Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110348535 Category : Literary Criticism Languages : en Pages : 203
Book Description
What can oral poetic traditions teach us about language and the human mind? Oral Poetics has produced insights relevant not only for the study of traditional poetry, but also for our general understanding of language and cognition: formulaic style as a product of rehearsed improvisation, the thematic structuring of traditional narratives, or the poetic use of features from everyday speech, among many others. The cognitive sciences have developed frameworks that are crucial for research on oral poetics, such as construction grammar or conversation analysis. The key for connecting the two disciplines is their common focus on usage and performance. This collection of papers explores how some of the latest research on language and cognition can contribute to advances in oral studies. At the same time, it shows how research on verbal art in its natural, oral medium can lead to new insights in semantics, pragmatics, or multimodal communication. The ultimate goal is to pave the way towards a Cognitive Oral Poetics, a new interdisciplinary field for the study or oral poetry as a window to the mind.
Author: Wen Xu Publisher: Routledge ISBN: 1351034693 Category : Language Arts & Disciplines Languages : en Pages : 792
Book Description
The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.
Author: Elena Semino Publisher: Taylor & Francis ISBN: 1317374711 Category : Language Arts & Disciplines Languages : en Pages : 561
Book Description
The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language. Featuring 35 chapters written by leading scholars from around the world, the volume takes a broad view of the field of metaphor and language, and brings together diverse and distinct theoretical and applied perspectives to cover six key areas: Theoretical approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory; Methodological approaches to metaphor and language, discussing ways of identifying metaphors in verbal texts, images and gestures, as well as the use of corpus linguistics; Formal variation in patterns of metaphor use across text types, historical periods and languages; Functional variation of metaphor, in contexts including educational, commercial, scientific and political discourse, as well as online trolling; The applications of metaphor for problem solving, in business, education, healthcare and conflict situations; Language, metaphor, and cognitive development, examining the processing and comprehension of metaphors. The Routledge Handbook of Language and Metaphor is a must-have survey of this key field, and is essential reading for those interested in language and metaphor.
Author: Manuela Romano Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3111001369 Category : Language Arts & Disciplines Languages : en Pages : 340
Book Description
Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.
Author: Andrew Goatly
Author: Andrew Goatly
Author: Annelies Verdoolaege
Author: Mara Sophia Zanotto
Author: Monika Fludernik
Author: Eric Chown
Author: Silvia Molina-Plaza
Author: Mihailo Antovic
Author: Wen Xu
Author: Elena Semino
Author: Manuela Romano