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Author: SIMON. BOWKETT Publisher: Rethink Press ISBN: 9781781333426 Category : Languages : en Pages : 246
Book Description
Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.
Author: SIMON. BOWKETT Publisher: Rethink Press ISBN: 9781781333426 Category : Languages : en Pages : 246
Book Description
Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.
Author: Joe Girard Publisher: Simon and Schuster ISBN: 0743273966 Category : Business & Economics Languages : en Pages : 196
Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Damian Boudreaux Publisher: ISBN: 9781630474003 Category : Selling Languages : en Pages : 0
Book Description
"Keep It Simple Selling" is all about shortcuts! Let's make selling cars easier. . . Let's make selling trucks faster. . . And for heaven's sake, let's make it fun! Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky and into your lap, with no stress or struggle? Would you like to sell 80 percent of the people you talk to every day? The automotive business is a gold mine. Not just for a few natural salespeople---for anyone. In this industry, anyone can advance as far as they want. There's no barrier to entry, and there's no glass ceiling. Your raise becomes effective when you do. Damian Boudreaux started out cleaning parts in his friend's transmission shop. From there, he tried and stumbled and tried again to sell more cars than the month before. It wasn't until he began to open his eyes and pay attention to the people around him that he understood what it really takes to succeed in the automotive business. The lessons he learned during his journey to becoming a consistently top-selling salesman are humbling and inspiring at the same time.
Author: Steve Cone Publisher: John Wiley & Sons ISBN: 0470883286 Category : Business & Economics Languages : en Pages : 273
Book Description
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Author: Gary Swanson Publisher: Createspace Independent Pub ISBN: 9781480025172 Category : Business & Economics Languages : en Pages : 374
Book Description
Car Sharks and Closers is a complete automobile sales training manual with only one goal - To train salespeople, Sales Managers, and Finance Managers to close sales at maximum gross profit, with the highest customer satisfaction ratings! That's it - Closing sales! Period! It's a shame to see a dealer invest a fortune on a magnificent facility, allocate enormous advertising budgets, and then struggle with outdated, unprofessional, and crude sales techniques! This book will rejuvenate and professionalize your sales team. It begins with helping new people through their training, and puts them on a fast track to success! It virtually eliminates the high turnover by preparing them for the frustrations, and helps to overcome the “mind games,” and misdirection from their peers, and the “wait and see if they make it” attitude from their trainers. This manual contains “exact” closing scripts, along with the body language so critical to their success! It also explores the psychology of why these closes work so well. The secrets of making “multiple passes” to achieve the maximum profit, while maintaining guaranteed customer satisfaction are revealed in detail. The author is a Master Closer with 30 years of perfecting these techniques with some of the largest dealerships and auto groups in the country. He has personally closed over 17,000 sales of cars, trucks and motorhomes. Having held every dealership position, from salesman to Sales Manager, Finance Manager, Closer, and owner of a multi-line dealership. He has perfected the art of closing car deals! Consider Car Sharks and Closers as a complete course for achieving your “Master's Degree” in closing car deals! Every dealership sales team must be using the same song sheet for maximum success. Even sharks hunt better when “schooled!” This book will absolutely raise your closing ratio and bottom line profit!
Author: Ron Vest Publisher: Createspace Independent Publishing Platform ISBN: 9781537235523 Category : Languages : en Pages : 80
Book Description
One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron
Author: Brooks R. Fiesinger Publisher: Createspace Independent Publishing Platform ISBN: 9781495257025 Category : Automobiles Languages : en Pages : 0
Book Description
Car$- The Ins and Outs of Buying and Selling. This strategic guide applies proven academic and business principles in the real-world experience of buying and selling vehicles. Focusing on time-tested strategies, Fiesinger has compiled this resource by simplifying the more complex marketing and entrepreneurship basics commonly accepted in academia and businesses, by applying them to the process of buying, maintaining, and selling cars for the typical owner. He challenges the common notions that car purchases must be an expensive "cost" and instead offers methods to maintain quality automotive ownership without the traditional burdens of the expenses. His tips for automotive buying can help everyone make the most informed car purchases, and he offers advanced methods for people hoping to buy and sell cars without losing money, and even make money in automotive ownership. Coupling his experience, research, and business expertise with interviews and input from new and used car salesmen, dealership owners, and service mechanics, Fiesinger unlocked the mysteries of car buying and selling in a comprehensive, fact-based method. Cars (Stylized as Car$)- The Ins and Outs of Buying and Selling focuses on the financial impacts of decisions revolving around car purchasing, ownership, and selling, and covers all areas of vehicle ownership. This includes New and Used Buying, Leasing, Selling, Owning, Flipping, Choosing the Right Car, Financing, Discounts and Rebates, Dealerships, Fuel Economy, Private Parties, Remote and Online Buying, Negotiations, Salvage and Rebuilt, High Mileage, Maintenance, Shop Selection, Buy-Here Pay-Here lots, Car Reports, and Multiple-Vehicle Purchasing. The book also introduces new concepts in vehicle ownership, including Net-Positive car ownership, Separable Value-Added Items (SVAI), The Rule of Maintaining Positive Equity, and Total Cumulative Positive Equity (TCPE). Whether you are simply trying to get the best deal on your next car, or you want to learn the complete details, Car$- The Ins and Outs of Buying and Selling is easy to read, highly informative, and shares the proven principles to maintain the best possible financial position when buying and selling vehicles.
Author: Jennifer Liberts Publisher: Random House Books for Young Readers ISBN: 0399554610 Category : Juvenile Fiction Languages : en Pages : 34
Book Description
A simple, rhyming Step 1 Reader featuring all kinds of cars! A brother and sister discover all kinds of cars as they travel through their own neighborhood, encounter a parade, visit a car wash, and more! Young vehicle enthusiasts will take pride in cruising through the simple, rhyming text. Bright, bouncy art will help them along the reading journey! Step 1 Readers feature big type and easy words for children who know the alphabet and are eager to begin reading. Rhyme and rhythmic text paired with picture clues help children decode the story.
Author: Phil Edmonston Publisher: Dundurn ISBN: 1459741161 Category : Transportation Languages : en Pages : 672
Book Description
Steers buyers through the the confusion and anxiety of new and used vehicle purchases like no other car-and-truck book on the market. “Dr. Phil,” along with George Iny and the Editors of the Automobile Protection Association, pull no punches.
Author: SIMON. BOWKETT
Author: SIMON. BOWKETT
Author: Joe Girard
Author: Damian Boudreaux
Author: Steve Cone
Author: Gary Swanson
Author: Ron Vest
Author: Brooks R. Fiesinger
Author: Ali Reda
Author: Jennifer Liberts
Author: Phil Edmonston