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Author: Felipe G. Massa Publisher: MIT Press ISBN: 0262542579 Category : Business & Economics Languages : en Pages : 165
Book Description
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
Author: Felipe G. Massa Publisher: MIT Press ISBN: 0262542579 Category : Business & Economics Languages : en Pages : 165
Book Description
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
Author: Felipe G. Massa Publisher: MIT Press ISBN: 026236557X Category : Business & Economics Languages : en Pages : 165
Book Description
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
Author: Chris Lalomia Publisher: ISBN: Category : Languages : en Pages : 124
Book Description
Do you have what it takes to start your own business? Are you mentally and physically prepared to make the leap from corporate employee to entrepreneur? Do you need to make corrections to your small business to achieve or sustain operational excellence? This book is a unique perspective of the journey into the wild world of home services and delivering service excellence while working in customer's homes. People are spending more time living in their homes and working out of their homes than ever before. The home improvement boom that began in the U.S. about 15 years ago exploded in 2020 as a result of the COVID-19 pandemic, changing the lifestyles of tens of millions of people. Surveys show that 67 percent of companies now expect "Work from Home" to be long-lasting if not permanent. For entrepreneurs with the passion and skills for home services and looking for something more than a 9-to-5 corporate job, From the Zoo to Wild will prove an invaluable guide. Corporate executive Chris Lalomia shares the path he took at the start of the boom, the discoveries he made in the wild, and the tools he used to succeed as a small business owner in the home improvement retail industry. Whether you're a small business startup or a franchise operation, From the Zoo to the Wild will give you the mindset, the habits, the leadership style, and the customer-oriented processes to succeed as a small business owner in home services. You'll discover Lalomia's: Customer relationship strategies for creating and keeping a loyal customer base. Processes, operations, and sales strategies dedicated to delivering on The Customer Experience. Techniques for leading, managing, and training a wolf pack of customer-oriented technicians. Original, motivational, and at times brash and humorous, From the Zoo to the Wild is a real-life guide for thinking through and starting a small business. Lalomia gives you the mindset and confidence to make the leap, the plans and processes to build and maintain your momentum, and the business strategies to launch and run your successful startup operation.
Author: Martin Meadows Publisher: Meadows Publishing ISBN: Category : Psychology Languages : en Pages : 178
Book Description
How to Develop the Self-Discipline Essential to Become and Remain a Successful Entrepreneur If you are an entrepreneur or want to become one, self-discipline is one of the most important skills you need to develop to achieve success. Entrepreneurship is a wild rollercoaster. It will test your willpower and persistence time after time, like nothing else. Get yourself ready for that ride by reading Self-Discipline for Entrepreneurs. Learn how to overcome the common temptations of entrepreneurs and deal with some of the most common challenges that stop many of them in their tracks through developing and maintaining self-discipline by using the tools that are given in this book. Drawing upon my own experience of successful entrepreneurship and current scientific research, this book covers the challenges faced by both new and seasoned entrepreneurs. Here are just some of the things you will learn: - Three types of motivation and why one of them is much weaker than you think. Choose the right motivators and you'll dramatically strengthen your resolve. - How to create a lifestyle centered around self-discipline. Discover how to change your mindset and your default behaviors so you will thrive as an entrepreneur, even when you find yourself in less than ideal circumstances. - How to keep balance and maintain sanity as you work on your business. The book gives you four reasons that lead to work imbalance and offers actionable solutions to enable you to persist in achieving the success you desire. If you want to achieve lasting success, sustainability is key. - Four toolsets to develop your self-discipline as an entrepreneur. Discover the most powerful traits, habits, or mindset changes that are necessary to strengthen your resolve as an entrepreneur. - The most common challenges facing people who want to start a business. Learn how to escape from a syndrome that is debilitating for new entrepreneurs and discover how to get past some of the most common stumbling blocks. - Common self-discipline challenges for experienced entrepreneurs. Once you have made a good start, if you want to remain successful as an entrepreneur, it's essential to discover how to handle these issues. - Frequently asked questions related to self-discipline. Find out how to maintain self-discipline when you feel discouraged, keep going when everyone rejects you, boost your confidence when business goes down, find the willpower to work on your business if you have a day job and/or other obligations, and more. The life of an entrepreneur can be arduous. Let this book help you prepare for these challenges and thrive, no matter what you encounter in your entrepreneurial life. Keywords: Develop self discipline, willpower, self-discipline for entrepreneurs, self control books, stress, reach your goals, self-control, achieve your goals, instant gratification, long term goals, goal setting success, goal setting books, how to reach your goals, how to achieve your goals, persistence, how not to give up, how to be an entrepreneur, stay motivated, build habits, entrepreneurship, personal development
Author: Jovo Ateljevic Publisher: Routledge ISBN: 1136434054 Category : Business & Economics Languages : en Pages : 465
Book Description
Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: * Understanding the conceptual basis of tourism entrepreneurship * Creative use of entrepreneurship and processes of social innovation * Tourism entrepreneurship mediating the global–local divide * Sectoral strategies and policy issues of tourism entrepreneurship Tourism and Entrepreneurship: International Perspective: * Explains the impact of tourism entrepreneurship on places and overall regional and destination development * Examines the role of the public sector in facilitating the need for sustainable tourism development * Examines the effects and implications of funding schemes and support programmes * Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues * Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies * Contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.
Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471436860 Category : Business & Economics Languages : en Pages : 388
Book Description
What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet: Paul Allen, cofounder, Microsoft Corporation J. Walter Anderson, cofounder, White Castle Mary Kay Ash, founder, Mary Kay Cosmetics Jeff Bezos, founder, Amazon.com Richard Branson, founder, the Virgin Group Charles Brewer, founder, Mindspring.com Warren Buffett, owner, Berkshire Hathaway Ben Cohen, cofounder, Ben & Jerry's Ice Cream Michael Dell, founder, Dell Computers Debbi Fields, founder, Mrs. Fields Cookies, Inc. Bill Gates, cofounder, Microsoft Corporation Earl Graves, founder, Black Enterprise Steve Jobs, cofounder, Apple Computer, Inc. Herb Kelleher, founder, Southwest Airlines Phil Knight, cofounder, Nike Corporation Ray Kroc, founder, McDonald's Corporation Edwin Land, founder, Polaroid Corporation Charles Lazarus, founder, Toys "R" Us Bill Lear, founder, Lear Jet Corporation Tom Monaghan, founder, Domino's Pizza Akio Morita, cofounder, Sony Corporation Fred Smith, founder, Federal Express Thomas Stemberg, cofounder, Staples, Inc. Dave Thomas, founder, Wendy's International, Inc. Jay Van Andel, cofounder, Amway Corporation Sam Walton, founder, Wal-Mart Stores, Inc.
Author: Paul Burns Publisher: Bloomsbury Publishing ISBN: 1352008807 Category : Business & Economics Languages : en Pages : 503
Book Description
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author: Robert Smith Publisher: Emerald Group Publishing ISBN: 1800710569 Category : Business & Economics Languages : en Pages : 256
Book Description
Entrepreneurship in Policing and Criminal Contexts explores the contemporary and under researched themes of ‘entrepreneurial policing’ and ‘entrepreneurialism in criminal justice contexts’ which are emerging topics of both theoretical and practical interest in the current rapidly changing criminal justice environment.
Author: Felipe G. Massa
Author: Felipe G. Massa
Author: Felipe G. Massa
Author: Chris Lalomia
Author: Trisha Harp
Author: Martin Meadows
Author: Jovo Ateljevic
Author: Joseph H. Boyett
Author: Paul Burns
Author: Robert Smith
Author: Lorin D. Beller