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Author: Chris Cooper Publisher: SAGE ISBN: 1529738180 Category : Business & Economics Languages : en Pages : 675
Book Description
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper. From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. Key features of the new edition: ′Focus on Technology′ and ′Focus on Employment′ boxes included in every chapter. Three current case studies included in each chapter to bring context to the reader. Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Author: Chris Cooper Publisher: SAGE ISBN: 1529738180 Category : Business & Economics Languages : en Pages : 675
Book Description
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper. From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. Key features of the new edition: ′Focus on Technology′ and ′Focus on Employment′ boxes included in every chapter. Three current case studies included in each chapter to bring context to the reader. Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
Author: Chris Cooper Publisher: Pearson Higher Ed ISBN: 0273724428 Category : Business & Economics Languages : en Pages : 393
Book Description
Essentials of Tourism offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure and tourism industry. Examples are drawn from a wide variety of destinations from around the globe, giving this text a truly international approach. The book is the essential companion for undergraduate students studying Tourism and Tourism Management. It is accompanied by a companion website packed with extra resources for both students and lecturers, including multiple choice questions, PowerPoint slides and links to further reading.
Author: Chris Cooper Publisher: Pearson Higher Ed ISBN: 1292144289 Category : Business & Economics Languages : en Pages : 381
Book Description
How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? – and just how has the rise of social media impacted upon tourism market research? – and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. Key features: Fully updated content throughout including sustainable tourism, marketing, industry sectors and how social media is impacting upon tourist behaviour. Comprehensive coverage of the essential elements of tourism including the social and environmental consequences of tourism, events, transport, accommodation and special interest tourism. Each chapter identifies an important classic paper which has acted as a milestone in tourism thinking. The academic theory is strongly supported by three case studies per chapter and is accompanied by stunning colour photography and figures helping students to apply their knowledge to real tourism situations. Chris Cooper is an experienced author and Professor of the Business School at Oxford Brookes University, UK
Author: Patricia Goldstone Publisher: Yale University Press ISBN: 9780300087635 Category : Business & Economics Languages : en Pages : 300
Book Description
A study of the social and political impacts of tourism. It explores how and why tourism aligned itself with political power; how it became embedded within non-tourist institutions like the World Bank; and how, since World War II, it has become an instrument of international development policy.
Author: C. Michael Hall Publisher: Channel View Publications ISBN: 1845416325 Category : Business & Economics Languages : en Pages : 183
Book Description
This book is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The volume takes a multi-scaled approach to examine resilience at the individual, organisation and destination levels, and with respect to the wider tourism system. It covers the different approaches to understanding resilience (the ecological and engineering approaches) and identifies issues with their understanding and application. The book connects issues of resilience to related key concepts such as vulnerability, adaptation, networks, systems, change and social capital. It is designed to be an upper level undergraduate and postgraduate primer on resilience in a tourism context and will be of interest to tourism researchers in planning, development, geography, impacts, sustainability, disaster management and environmental studies.
Author: Steven Pike Publisher: Routledge ISBN: 1317430913 Category : Business & Economics Languages : en Pages : 480
Book Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author: Velvet Nelson Publisher: Rowman & Littlefield ISBN: 1442271094 Category : Social Science Languages : en Pages : 384
Book Description
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces undergraduate students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism. Indeed, geography and tourism have always been interconnected, and Velvet Nelson reinforces the relationship between them by using both human and physical geography to interpret all facets of tourism—economic, social, and environmental. She shows how geography provides the tools and concepts to consider both the positive and negative factors that affect tourists and destinations as well as the effects tourism has on both peoples and places. Her real-world case studies, based both on research and on the experiences of tourists themselves, vividly illustrate key issues. This comprehensive, thematically organized introduction will enhance students’ understanding of geographic concepts and how they can be used as a way of viewing and understanding the world.
Author: Chris Cooper
Author: Chris Cooper
Author: Chris Cooper
Author: Chris Cooper
Author: Stowe Shoemaker
Author: Patricia Goldstone
Author: Raj Yajna Satyal
Author: C. Michael Hall
Author: Steven Pike
Author: J. Christopher Holloway
Author: Velvet Nelson