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Author: James Tooley Publisher: Profile Books ISBN: 1847657923 Category : Business & Economics Languages : en Pages : 327
Book Description
Can education be run as a profitable business and still be driven by a humanitarian vision? SABIS shows the answer is yes. Now with 60 schools in 15 countries and over 60,000 students, SABIS is a global education company committed to improving lives. The book is a journey through time - tracing the company from its humble origins in 1886 Mount Lebanon, through the civil war to the present day. It's also a journey through geographies, from Kurdistan to Katrina - from the first international schools in war-torn northern Iraq, to the first charter school to reopen after the hurricane devastated inner city New Orleans. SABIS goes where other educational providers are unwilling to tread, helping to rebuild lives shattered by war and natural disaster. It's finally a journey through the minds of committed educators, watching as they grapple with the fundamental question of how we educate young people in the virtues that have stood the test of time, whilst still enabling them to be prepared for a future of unknown possibilities.
Author: James Tooley Publisher: Profile Books ISBN: 1847657923 Category : Business & Economics Languages : en Pages : 327
Book Description
Can education be run as a profitable business and still be driven by a humanitarian vision? SABIS shows the answer is yes. Now with 60 schools in 15 countries and over 60,000 students, SABIS is a global education company committed to improving lives. The book is a journey through time - tracing the company from its humble origins in 1886 Mount Lebanon, through the civil war to the present day. It's also a journey through geographies, from Kurdistan to Katrina - from the first international schools in war-torn northern Iraq, to the first charter school to reopen after the hurricane devastated inner city New Orleans. SABIS goes where other educational providers are unwilling to tread, helping to rebuild lives shattered by war and natural disaster. It's finally a journey through the minds of committed educators, watching as they grapple with the fundamental question of how we educate young people in the virtues that have stood the test of time, whilst still enabling them to be prepared for a future of unknown possibilities.
Author: Nirmalya Kumar Publisher: Springer ISBN: 1137276622 Category : Business & Economics Languages : en Pages : 213
Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Author: Geoffrey Jones Publisher: OUP Oxford ISBN: 0191609617 Category : Business & Economics Languages : en Pages : 432
Book Description
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Author: Laurence Minsky Publisher: Kogan Page Publishers ISBN: 074948361X Category : Business & Economics Languages : en Pages : 329
Book Description
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Author: Jeff Rosenblum Publisher: powerHouse Books ISBN: 157687883X Category : Business & Economics Languages : en Pages : 104
Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Arthur C. Clarke Publisher: Hachette UK ISBN: 0575121882 Category : Fiction Languages : en Pages : 272
Book Description
Arthur C. Clarke has been one of the most influential commentators on - and prophets of - the communications technology which has created the global village. Now, drawing partly on his own sometimes very personal writings, he provides an absorbing history and survey of modern communications. The story begins with the titanic struggles to lay transatlantic telegraph cables in the nineteenth century. Fighting against widespread scepticism, lack of funds, technical disasters and setbacks - and against the Atlantic itself, above and below the surface - the pioneers achieved the seemingly impossible and by 1858 Britain and America were linked by Telegraph. Nearly a century later, as the first transatlantic telephone cable was being laid, the technology that would rival and perhaps even supersede it was undergoing its painful birth as scientists developed the communications satellite precisely as Clarke first described in his famous 1945 article Wireless World, 'Extra-terrestrial Relays', reprinted in this book. The rivalry between cable and satellite continued through the decades. Communication satellites (Comsats) performed even beyond the most optimistic expectations, but cable fought back with the development of the transistor. Then, in one of the most dramatic and unexpected breakthroughs in any technology, the potential of cable systems was transformed. The development of fibre optics technology meant that once more the seabeds of the world began to be draped with the newest and most sophisticated artefacts of human engineering. It is an enthralling story, filled with extraordinary events and people, and Arthur C. Clarke brings all his storytelling flair and scientific expertise to bear on it. The result is a superb combination of history, comment and challenging speculation.
Author: David V. Anderson Publisher: Wipf and Stock Publishers ISBN: 1532696884 Category : Social Science Languages : en Pages : 432
Book Description
Who's afraid of for-profit education? Those who work in non-profit or government owned and operated schools. Many parents and other stakeholders have been made fearful by this education establishment. What's more important to humans: nutrition or education? Nutrition is more important because it is the prerequisite for other human activities, including education. What organizations provide food and who pays for the food? Food is provided by for-profit farmers, for-profit processors, for-profit wholesalers, and for-profit retailers. Most food is purchased with the consumers' own money, but a significant amount is purchased by low-income individuals using food stamps. Why can't education be provided similarly using education stamps? We trust for-profit enterprises to provide our food. Why can't we trust for-profit enterprises to provide K-12 education? Fearmongers have frightened us and made us into gullible compliant socialists who despise commercial activities in education. Go to the supermarket and ponder its marvelous array of foods and then contemplate how a for-profit K-12 education sector would please and amaze its customers.
Author: David Livermore Publisher: Zondervan ISBN: 0310589606 Category : Religion Languages : en Pages : 211
Book Description
While “missions” used to be the territory of experts and missionary professionals, globalization has made the issues and needs of our world accessible to average Americans. Many American Christians feel overwhelmed by the scope of the brokenness in the world and conclude all they can do is go on with their lives. Others respond by giving and praying, and still others want to do more. What Can I Do shows that global mission is something we all can be part of in tangible ways. And while that might include going on a short term mission trip or providing financial support, there are many more ongoing and holistic forms of engagement. This book helps readers see that the roles they already have—business leader, scientist, teacher, student, parent, or neighbor—can provide ways to engage in global mission. Mission is what we were created to do. It includes evangelistically calling people to follow Jesus wherever we go, whatever we do. But it’s more than that. This book will help us explore the way our ordinary, everyday tasks of work and life can be part of God’s mission to heal a broken world.
Author: James Tooley
Author: James Tooley
Author: Nirmalya Kumar
Author: Geoffrey Jones
Author: Laurence Minsky
Author: Jeff Rosenblum
Author: Simon Anholt
Author: Arthur C. Clarke
Author: David V. Anderson
Author: David Livermore
Author: Nirmalya Kumar