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Author: Matthew Crain Publisher: U of Minnesota Press ISBN: 1452966745 Category : Computers Languages : en Pages : 258
Book Description
A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance. The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
Author: Matthew Crain Publisher: U of Minnesota Press ISBN: 1452966745 Category : Computers Languages : en Pages : 258
Book Description
A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance. The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
Author: John Sileo Publisher: John Wiley & Sons ISBN: 047087225X Category : Business & Economics Languages : en Pages : 256
Book Description
Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.
Author: Shoshana Zuboff Publisher: PublicAffairs ISBN: 1610395700 Category : Business & Economics Languages : en Pages : 658
Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: Craig LaMay Publisher: Routledge ISBN: 1135622523 Category : Law Languages : en Pages : 183
Book Description
Journalism and the Debate Over Privacy situates the discussion of issues of privacy in the landscape of professional journalism. Privacy problems present the widest gap between what journalism ethics suggest and what the law allows. This edited volume examines these problems in the context of both free expression theory and newsroom practice. Including essays by some of the country's foremost First Amendment scholars, the volume starts off in Part I with an examination of privacy in theoretical terms, intended to start the reader thinking broadly about conceptual problems in discussions about journalism and privacy. Part II builds on the theoretical underpinnings and looks at privacy problems as they are experienced by working journalists. This volume features discussion of: *privacy as a socially-constructed right--a moving target that changes with technology, social norms, national experience, and journalistic practice; *privacy as both a property and a commercial right; *privacy in terms of journalism ethics and journalistic codes; *privacy as an attribute of press independence from government; and *Bartnicki v. Vopper and its implications for journalism. With this volume, editor Craig L. LaMay provides a concise, intellectually provocative overview of a topic that is of growing importance to journalists, both legally and ethically. The work is intended for scholars and advanced students in communication law, ethics, and First Amendment rights, and is also appropriate for First Amendment and media law classes in law schools.
Author: Mark Warda Publisher: ISBN: 9781888699081 Category : Land trusts Languages : en Pages : 0
Book Description
Illinois-type land trusts have been used for over 100 years to give real estate owners privacy, probate avoidance, lower taxes and over 25 other benefits. This book explains how real estate investors in any state can adapt these trusts to their state. It includes a summary of each state's laws and 36 read-to-use forms. Written by an attorney with 30 years experience in land trusts.
Author: Dale Partridge Publisher: HarperCollins Leadership ISBN: 0718021754 Category : Business & Economics Languages : en Pages : 238
Book Description
Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace In People Over Profit, Partridge will help you realize: People matter Truth wins Transparency frees Authenticity attracts Quality speaks Generosity returns Courage sustains Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.
Author: Carissa Veliz Publisher: Melville House ISBN: 161219916X Category : Social Science Languages : en Pages : 304
Book Description
An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.
Author: Danielle Keats Citron Publisher: W. W. Norton & Company ISBN: 0393882322 Category : Law Languages : en Pages : 239
Book Description
The essential road map for understanding—and defending—your right to privacy in the twenty-first century. Privacy is disappearing. From our sex lives to our workout routines, the details of our lives once relegated to pen and paper have joined the slipstream of new technology. As a MacArthur fellow and distinguished professor of law at the University of Virginia, acclaimed civil rights advocate Danielle Citron has spent decades working with lawmakers and stakeholders across the globe to protect what she calls intimate privacy—encompassing our bodies, health, gender, and relationships. When intimate privacy becomes data, corporations know exactly when to flash that ad for a new drug or pregnancy test. Social and political forces know how to manipulate what you think and who you trust, leveraging sensitive secrets and deepfake videos to ruin or silence opponents. And as new technologies invite new violations, people have power over one another like never before, from revenge porn to blackmail, attaching life-altering risks to growing up, dating online, or falling in love. A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves. Drawing on in-depth interviews with victims, activists, and advocates, Citron brings this headline issue home for readers by weaving together visceral stories about the countless ways that corporate and individual violators exploit privacy loopholes. Exploring why the law has struggled to keep up, she reveals how our current system leaves victims—particularly women, LGBTQ+ people, and marginalized groups—shamed and powerless while perpetrators profit, warping cultural norms around the world. Yet there is a solution to our toxic relationship with technology and privacy: fighting for intimate privacy as a civil right. Collectively, Citron argues, citizens, lawmakers, and corporations have the power to create a new reality where privacy is valued and people are protected as they embrace what technology offers. Introducing readers to the trailblazing work of advocates today, Citron urges readers to join the fight. Your intimate life shouldn’t be traded for profit or wielded against you for power: it belongs to you. With Citron as our guide, we can take back control of our data and build a better future for the next, ever more digital, generation.
Author: Jessa Lingel Publisher: Princeton University Press ISBN: 0691235619 Category : Social Science Languages : en Pages : 208
Book Description
How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.
Author: Maria Johnsen Publisher: Maria Johnsen ISBN: Category : Computers Languages : en Pages : 403
Book Description
In "The Future of Search Engines," I continue the investigation I began in my previous work, "The Search Engine Revolution," providing a detailed forecast of what lies ahead. In this book, I explore how search engines will evolve in the future, drawing on my track record of predicting technological advancements. My predictions are not just guesses; they're based on current trends and supported by real-world evidence that has consistently proven accurate. For example, I warned last year about the risks of relying too heavily on AI-generated content for SEO and digital marketing, a caution that has been validated by subsequent updates to Google's algorithms favoring human-generated content. Picture a fleet of sleek, voice-controlled search drones elegantly maneuvering through the physical world, ready to quickly gather information and respond to user queries with remarkable efficiency. This isn't just a fantasy; it's a compelling vision of where search technology is headed. These search drones represent a significant shift, seamlessly connecting the digital world with physical reality. Imagine strolling through a bustling city, curious about the history of a famous landmark. With a simple voice command, a nearby drone swoops in, providing a wealth of information instantly. From historical facts to real-time updates, these drones redefine how we access information about our surroundings, essentially turning the world into a readily available database of knowledge. It's important to note that by "drones," I mean smaller, drone-like devices, not the larger drones commonly used today. But why limit our search endeavors to Earth? The future of exploration reaches far beyond our planet. There's speculation about search networks expanding into space, allowing us to explore the mysteries of distant galaxies. As humanity's desire for discovery drives us toward the stars, these networks have the potential to unravel the universe's secrets. Imagine a future where communication with extraterrestrial beings is possible, enabling the exchange of knowledge across vast cosmic distances. I delve into this concept further in my books "The Cosmos" and "Searching for Aliens on Earth and in the Cosmos." While some contemporary scientists may argue for humanity's uniqueness in the universe, the future could offer a different perspective. Remember how Galileo's support for the heliocentric model challenged the prevailing belief in a geocentric universe, leading to his condemnation by the Inquisition. It serves as a reminder that anything is possible. This exciting prospect sparks our imagination and fuels our unending quest for knowledge. At the core of these visionary concepts lies an unwavering commitment to progress. Technological advancements continue to dazzle, offering increasingly sophisticated tools for information retrieval. From AI-powered computing to advanced data analysis, our arsenal of search capabilities has never been more potent. Yet, perhaps the most remarkable aspect of this technological revolution is its inherent simplicity. Gone are the days of cumbersome search engines and endless scrolling; searching becomes intuitive and seamless, seamlessly woven into the fabric of our daily lives. Looking forward, one thing remains abundantly clear: the boundless potential of search technology knows no bounds. It's a journey fueled by innovation, curiosity, and an unwavering determination to unearth answers. So, as we venture forth into uncharted territory, let's embrace the notion that this is just the beginning. With each groundbreaking idea and monumental stride, we edge closer to a future where finding answers is as effortless as posing a question. I hope you enjoy reading this book.
Author: Matthew Crain
Author: Matthew Crain
Author: John Sileo
Author: Shoshana Zuboff
Author: Craig LaMay
Author: Mark Warda
Author: Dale Partridge
Author: Carissa Veliz
Author: Danielle Keats Citron
Author: Jessa Lingel
Author: Maria Johnsen