Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Science Communication PDF full book. Access full book title Strategic Science Communication by John C. Besley. Download full books in PDF and EPUB format.
Author: John C. Besley Publisher: JHU Press ISBN: 1421444216 Category : Medical Languages : en Pages : 333
Book Description
What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.
Author: John C. Besley Publisher: JHU Press ISBN: 1421444216 Category : Medical Languages : en Pages : 333
Book Description
What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.
Author: Faith Kearns Publisher: Island Press ISBN: 1642830747 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts they feel unprepared to referee. It is no longer enough for scientists to communicate a scientific topic clearly. They must now be experts not only in their fields of study, but also in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught. In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. This meticulously researched volume takes science communication to the next level, helping scientists to see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309451051 Category : Science Languages : en Pages : 153
Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Author: John K. Gilbert Publisher: Routledge ISBN: 1136662685 Category : Education Languages : en Pages : 342
Book Description
Science communication seeks to engage individuals and groups with evidence-based information about the nature, outcomes, and social consequences of science and technology. This text provides an overview of this burgeoning field ─ the issues with which it deals, important influences that affect it, the challenges that it faces. It introduces readers to the research-based literature about science communication and shows how it relates to actual or potential practice. A "Further Exploration" section provides suggestions for activities that readers might do to explore the issues raised. Organized around five themes, each chapter addresses a different aspect of science communication: • Models of science communication – theory into practice • Challenges in communicating science • Major themes in science communication • Informal learning • Communication of contemporary issues in science and society Relevant for all those interested in and concerned about current issues and developments in science communication, this volume is an ideal text for courses and a must-have resource for faculty, students, and professionals in this field.
Author: National Research Council Publisher: National Academies Press ISBN: 030918214X Category : Science Languages : en Pages : 195
Book Description
This symposium, which was held on March 10-11, 2003, at UNESCO headquarters in Paris, brought together policy experts and managers from the government and academic sectors in both developed and developing countries to (1) describe the role, value, and limits that the public domain and open access to digital data and information have in the context of international research; (2) identify and analyze the various legal, economic, and technological pressures on the public domain in digital data and information, and their potential effects on international research; and (3) review the existing and proposed approaches for preserving and promoting the public domain and open access to scientific and technical data and information on a global basis, with particular attention to the needs of developing countries.
Author: Richard Holliman Publisher: Oxford University Press, USA ISBN: Category : Language Arts & Disciplines Languages : en Pages : 318
Book Description
Sections include: Engaging with public engagement, Researching public engagement, Studying science in popular media, Mediating science news, Communicating science in popular media and Examining audiences for popular science.
Author: Elizabeth Stallman Brown Publisher: ISBN: 9780309301930 Category : Science Languages : en Pages : 0
Book Description
Advances in the life sciences - from the human genome to biotechnology to personalized medicine and sustainable communities - have profound implications for the well-being of society and the natural world. Improved public understanding of such scientific advances has the potential to benefit both individuals and society through enhanced quality of life and environmental protection, improved K-12 and undergraduate science education, greater understanding of human connections to the natural world, and more sustainable policies and regulations. Yet few systems of support exist to help life scientist communicators share their research with a broad range of public audiences, or engage the public in discussions about their work. Sustainable Infrastructures for Life Science Communication is the summary of a two-part workshop convened in December 2013 and January 2014 by the National Research Council Roundtable on Public Interfaces of the Life Sciences to identify infrastructure-related barriers that inhibit or prohibit life scientists from communicating about their work and characteristics of infrastructure that facilitate or encourage scientists to engage with public audiences. The workshop featured both formal presentations and panel discussions among participants from academia, industry, journalism, the federal government, and nonprofit organizations. The presentations highlighted the motivations of and challenges to life scientist communicators, theoretical approaches to science communication, examples of different types of infrastructure to support science communication, and the need for building more sustainable science communication infrastructures. This report considers communication infrastructure across a range of life science institutions, including federal agencies, academia, industry, and nonprofit organizations and explores novel approaches to facilitate effective science communication.
Author: Denisse Vásquez-Guevara Publisher: Rowman & Littlefield ISBN: 1666903442 Category : Language Arts & Disciplines Languages : en Pages : 211
Book Description
This book offers a historical description of science communication and addresses the gaps in the literature with the correspondent counterproposals to address these issues to promote audiences' engagement with science. Denisse Vásquez-Guevara offers practical guidelines to develop and implement effective science communication. Contributors present several communication theories, research and participatory intervention methodologies, data collection, and facilitation tools contrasted with scientific evidence and case studies to illustrate how to carry out engaging initiatives that unite researchers and people around collaboration and interest in scientific research. Scholars of science communication, participatory-action research, and decolonial methodologies will find this book of particular interest.
Author: Frans Van Dam Publisher: World Scientific ISBN: 9811209898 Category : Science Languages : en Pages : 276
Book Description
'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication practice. Especially the link between theory / research and practice is very well developed in the book and in the individual chapters. I think that is valuable for both readers new to the field of science communication, but also for those who identify with only one of these sides … it is indeed a comprehensive and concise overview, convincing in its aim to link theory, research, and practice and I will definitely use it for my lectures on science communication.'JCOM - Journal of Science CommunicationA concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication studies to health communication and science journalism. Cases from around the world illustrate science communication in practice. The book provides a broad, up-to-date and coherent introduction to science communication for both, students of science communication and related fields, as well as professionals.Related Link(s)
Author: John C. Besley
Author: John C. Besley
Author: Faith Kearns
Author: John C. Besley
Author: National Academies of Sciences, Engineering, and Medicine
Author: John K. Gilbert
Author: National Research Council
Author: Richard Holliman
Author: Elizabeth Stallman Brown
Author: Denisse Vásquez-Guevara
Author: Frans Van Dam